 This is the most beautiful place in Israel right now. My name is India and we are going to experience a very special time of the year, where everything turns red at the moment we are in South Israel, in the Negev Desert. Normally, the area looks like this, but today is different. Everywhere you look around here, you see scarlet red fields. That is because Israel's national flower is in full bloom. This flower is a red poppy anemone. After Israel's rainy season, these poppies pop up all over the place. And to celebrate, Israelis throw a flower festival. Shalom, we are very happy to have you here with us today. This festival is called the Lomadom, which in English means red south. While here, you can relax in red beds of poppies, have a picnic, or even pick strawberries. The strawberries around here are grown using a technique developed in Israel to be able to grow fruits like these even in the desert. So if you do want to come here, you better hurry. There are only four weeks out of the whole year that you can enjoy this view. But I must remind you, there is one rule. No picking the flowers. And this is why. Actually, the flowers you are seeing now almost went extinct. Yes, back in the early days of Israel, people picked so many of the poppies that they nearly disappeared, completely. That's why in 1963, Israel made it illegal to pick wildflowers. However, that didn't stop people from picking. People hung posters all over Israel with this simple message, protect the wildflowers. The goal was to teach people to love nature, but in a different way, by looking at beauty instead of destroying it. And this campaign worked. Over time, Israelis stopped picking wildflowers and the flowers were saved. And thank goodness they were saved. Because imagine how much we'd be missing out on. I represent the Israeli Forest Service. It is very important to us to preserve this natural phenomenon. This is very rare flower. The beautiful red carpets of flowers here remind us of this. When we take care of the earth, we are rewarded. This is the Roman Dome. This is Inside Israel. Thanks for watching and I'll see you next time.