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Jesse Toprak TrueCar.com Buyers Want Value

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Uploaded on Mar 21, 2010

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Buyers Want Value

Jesse Toprak, VP of Industry Trends and Insights for Truecar.com, talks about what dealers can do to offer the sort of value that interests customers and gets them to buy in the midst of an uncertain marketplace.

To Reach Buyers, Offer Value

Offering value via up-front pricing is one strategy that's working for dealers in an uncertain marketplace.

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