 The tipping point, how little things can make a big difference, is a non-fiction book which explains how revolutionary new ideas, products or trends, spread quickly in society, almost in the same way viruses do. These new developments silently get acceptance or momentum before reaching a critical moment, a tipping point at which they start to affect society at an incredibly fast rate. The main theme of the book is, little changes can have huge effects. The involvement of just a small number of people can have a profound impact on society. This concept is exemplified in the book by a number of fascinating cases related to fashion, business, crime, suicide and smoking. The tipping point became an immediate success after its publication in 2000. It has been a number one New York Times bestseller and has been widely translated into different languages. The book writer Malcolm Gladwell is a Canadian journalist, author and speaker. His works make extensive reference to academic research and he's particularly interested in exploring the subtle implications of social sciences and psychology. In recognition of his outstanding contribution to social and literary arenas, he was appointed to the Order of Canada in 2011, the second highest order for merit in Canada.