"Audi A3 Sportback Ad"




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Published on Feb 4, 2015

Client: AUDI
Agency: VERBA
Production/Animation: BOT & DOLLY AUTOFUSS http://vimeo.com/botndolly http://www.autofuss.com

Autofuss executive producer Micah Gendron in San Francisco: "Audi came to us to make a TV spot showcasing four features of their new A3 Sportback using projection mapping and motion graphics. They'd seen work we'd done creating mind-bending art entirely in-camera and wanted to harness that same craftsmanship and process for their ad. "The main challenges centered around how to accurately projection map onto moving objects. Our team had experience with this having created the short film 'Box', but any time you need to coordinate moving robots and humans with projection mapped content, it can get complicated. Synchronizing projection and lighting with robot-controlled panels and a camera were some of the main problems. "Our Behind-the-Scenes film goes into good detail. One interesting point is that the car you see in the projections was the real car, shot separately as its own pass. We then added the CG elements on top of the filmed car and re-projected these combined pieces back onto the canvas in perfect sync with the rotating, physical car." Schedule: May 1 to September 5. Production: Indiana Pictures, Autofuss, Bot & Dolly

Executive creative director: Randall Stowell Director: Chris Brown Creative technologist: Tarik Abdel-Gawad Design director: Bradley G. Munkowitz Roboticist: Asa Hammond Director of photography: Joe Picard Design & animation: Christopher Bjerre, Ryan Chen, Jason Kerr, Mike Rigley, Anthony Enos Editor: Ashley Rodholm Assistant editor: Ian Colon Executive producer: Micah Gendron Producer: Yovel Schwartz, Alison Plansky, Anastassia Babanskaia Engineers: Matthew Bitterman, Michael Beardsworth, Ian Sherman Robot operators: Matt McDonald, Aron Pruiett, Patrick Walsh Projectionist: Phil Reyneri Visual effects supervisor: Matt McDonald VFX artist: Ben Hawkins Colorist: Chris Martin Coordinator: Johnny Carroll Production supervisor: Geoffrey Sawyer Assistant camera: Dean Snodgrass Talent: Ryan Waters Electronic lighting designer: Tom Thompson Gaffer: Frank Strzalkawoski Key grip: Dave Childers Electric: Alyssa Moran, Oscar Ness, Mick Burns Grip: Robert "Boomer" McCann Best boy electric: Chris ShellenbergerBest Boy grip: Don Hendersen VTR: Andy Neddermeyer Touch-up artist: Jim Edelhauser Art/fabrication: Bryan Dewe, Ben Golub Wardrobe/makeup: Lisa Zomer Set design: Sean House Craft services: Michelle Kitagawa Production assistants: Sean Servis, Dakota Smith, Christopher Scott, Scott Badovick Sound recording/sound design/mix: Tom Disher Music: Sizzer Toolkit 3 six-axis industrial robots of different sizes, 2 linear tracks, Christie projectors, DMX controllable lighting, a RED Epic, PhaseSpace mocap system, Maya, Cinema 4D, TouchDesigner, custom software

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