 Good morning, everybody. Welcome to Monday morning and I want to make sure you can hear me So make sure you do put something in that comment section there I'm a little echoey today. I think you let me know I had to take down a couple curtains for some filming We were doing and that kind of absorbs the sound so I apologize if it's a little bit more echoey today But I want to welcome everybody. We're gonna have a great session today today is all about the new Statistics that came out it will surprise you What what your website's doing and what it should be doing and more importantly how you can improve your website? If you haven't subscribed yet, please do so hit that subscribe button down there turn it from red to gray Don't forget also turn on all bell notifications. So you notified each and every time I go live So if you have a website This is gonna be really helpful to you today if you don't have a website, but you're thinking about making one It's probably gonna be even more helpful. I don't know which is more helpful But I tell you some of the stuff that came out about these reports will kind of blow your mind And it's pretty in-depth reporting And it's not really boring stuff. It's really pretty interesting But it's kind of cool to see how you stack up against these other websites and these other industries But more importantly, it's really cool to see how easy it is to fix some of these things If you're not, you know in the conversion area that you want to be if you're not with that right average Let me get my screen cleared off here and Guys make really good use of this chat box This is a time for you to ask questions for you to you know Tell me who you are so we can build a relationship who knows what I could do to help you on down the road But I can't help you if I don't know you I don't charge for any of these sessions whatsoever So take advantage of them, you know and use them, you know use them and I'm gonna start off first by looking at some of the different categories of Conversions in which you can do about it And I'm gonna look at it by a I think a Subcategory and I just to kind of get you warmed up and we'll talk about your category in just a second But the thing is I want you to be able to see What's going on in the industry out there and how you can do something to improve? You know the amount of money you're making you know, all right, so let me pick Let's see here entire screen. I got that and click here And I'll click allow and you guys should be able to see me On the screen now on my screen on yours. Let me get a sip here while that is clicking in Yep, I just saw it pop up And let me get over here to the screen so you can see it. That's not the one I want to show you This is the one I want to show you If I could get to it. This is the conversion rate by industry Subcategory, okay So when somebody goes to a site the way these conversion rates work is this is a percent of the people that convert Now, what's a conversion a conversion is where they do what you want them to do So in other words, they come to your site and maybe your site is trying to get them to sign up for a webinar Maybe your site is trying to get them to download some report you have Maybe your site is trying to get them to buy something So that's what is considered a conversion when they do an action that you want them to do for whatever reason So these are the conversion rates and this is always based on a hundred hundred visits Okay, so when you see like two point seven here for this HVAC and utilities And this is you know heating and air conditioning companies and all that they get a two point seven percent conversion rate That doesn't mean that they bought a heating and cooling system. That means they converted So that probably is they made a phone call. They did an opt-in They did something along those lines. That was what they considered to be a conversion And when they do that then of course You are going to get a conversion rate All right So let me get into depth on a couple of other these charts and then we're going to talk about how you can fix yours Because there's a lot of things you can do to actually fix yours, but let me pull up this other screen here I want to share it with you Okay, now this is conversion by industry. I'm going to show you next and Let me get this fitting on my screen here so that you guys can see it Okay, this is conversion rates by industry. This particular report was done by unbounce So let me pull it up real quick so you can see it You know share right there share screen Hey, what's going on Richard my buddy Richard have lunch with him this weekend. I screwed up the address And I thought how can he get lost because I didn't send him the right address is what happened So we had a good lunch. Hope you enjoyed that Richard I know I did I gotta get down to Houston because I know you guys have some incredible food down there So I shouldn't be sharing my other screen here guys with you now Now this is conversion rate by different industries. Okay, so the first thing we have is an agency Let's say you have like a digital marketing agency They have one of the lowest conversion rates That's pretty funny because they're digital marketing agencies, right? And then we got real estate, you know pretty low to 2.8% if you see that Software and services goes up a little bit. Now if you look at the very end catering and restaurants is it nine point was at 9.8% My screen's kind of small because I'm far away from it. Yes 9.8% and you know, what's funny? I eat out a lot You know, I went out to dinner and lunch at a Friday Saturday and Sunday. Okay, so I went out And then I had lunch with Richard And I think I don't know if we did what we do that on Richard. I can't remember. That was Saturday. I think yeah, that was Saturday and a lot of these restaurants a lot of these restaurants are not Even claiming their restaurant. Yeah, it's it's insane It's like, you know, that is one of the places that everybody goes to whether you like yelp or you don't like yelp Everybody goes there. So, you know, if you're a restaurant, you gotta at least claim your Restaurant there in addition to that, they don't put their menus there They don't they don't give any information about the company People will complain or compliment them and they don't respond to it. And I'm like, why why would you not do that? I mean, this is exactly where you're gonna get more business from or you're gonna lose business All right, let me pull it off screen for a second and I'm gonna talk about content now We all have content. Okay of some sort on a website whether it's videos whether it's blogs whether it's, you know Product descriptions. We all have this content that we're constantly Putting in front of people and this content needs to be good content but it doesn't need to be over the top content and I think that's what a lot of people try to do is I try to have content that is just so in-depth and so complicated and You know has so much information and I'm going to show you some statistics in just a second that proves to you that you're working yourself to death for nothing, okay And when you do that, you're actually hurting your conversion rate and that's not something you want to do You want to improve your conversion rate? Websites, you know, it's so funny when people say, well, I built a website so it should be good Man websites are something that it's something you've always always always got to work on. It's just the way it is There's nothing you could do about it because things change information changes your products change You know, what's popular in the market changes what current events change? It's just constantly changing and I don't want to scare anybody away from their website But I need you to understand that you're gonna have to do more now a lot of us do Paid search we have organic search some of us do social media and I want to show you the difference in all of these things And how you may be spending a lot of time and money and effort one things that you don't need to do All right, so let me play and I'm not saying don't do any of these things. I'm just saying what the screen here I'm gonna allow it right there Okay, so these are conversion rates by traffic channels Okay, so the first one is paid search. It has the lowest conversion rate at what 3.0 something like that And then the next one is organic search Organic search is something we're really working on it won't survive okay food right now And then we're gonna move on to jr. Fisher training or jr. Fisher calm because organic search is free guys And this is stuff you could do on your site So, you know the first thing I'm gonna tell you from this training and all these numbers today And one of the things I'm gonna tell you is gonna blow your mind in just a second The thing I want you to get that I want you to understand is a lot of this stuff is free Organic search is free guys. You've got to get in there and do your SEO SEO is so very important and then look at the last one there social social gets more conversions then it looks like then Your organic search and your page search put together and a lot of us are not doing social I just mentioned that a lot of these restaurants are not doing Anything on yelp and yelp is where all these people go and I'm like wow Why would you not do that? Why would you not take advantage something that's free like that because you know yelp is kind of like social and kind of like organic it's both And and it just it blows my mind when I see restaurants or hotels or whatever your business is or hair salons You know a lot of people use yelp for a lot of things not just restaurants But they don't use it. It's crazy We aided a restaurant yesterday called Julie's noodles now Julie's noodles that is not a very great name for a restaurant. Okay. It's not it's just not a good name for a restaurant It's in a shopping center underneath the interstate Back in a corner where if you were driving down the road, you would never see it ever you'd never see it We went there on a Sunday and they open at 12 and we got there right around 12 And there was a line to get in the door I mean a line a long line to get in the door And the reason that long line was there is obviously because they have good food But nobody would have known that if they hadn't utilized yelp. I found them on yelp I drove over there and basically all they do is noodles. They have noodle soups. They have dumplings But that's what they specialize in their prices were great The food was phenomenal, but they utilized social guys And they utilized yelp are you utilizing these things that can help you out that are free And I'm gonna bounce back to SEO again. How good is your SEO on your site? What tools are you using to analyze your site because these are the things that really really matter to your site guys? If you don't have those things there That you're missing out plucky chickadee. What's going on? Good to see you today Saw the nice picture of your daughter the other day very cute picture of her We got Paul in the house also Paul says try pulling the mic closer echo sounding. Yeah, you must have missed the beginning ball It's not the mic. I had to remove some stuff from my office here. So that's why we've got that echo today I normally have these sound shields that go around me and I don't have them today So I apologize for that. That's what that is. It's not a microphone Let's see. What is Richard's got to say here trip advisor has used more in some places like Mexico that yell Yeah, and you know what? I was in Bangkok Richard. They had a different one down there that they use So whatever your geographic area is you got to kind of be tuned into that So know your best options by doing market research as part of your business Regularly to stay on top of a lot of relevant data to grow definitely Richard That's really good input and I appreciate you putting that up there That's something that is very helpful to a lot of people And let me look at some other information. I want to share with you guys today I think it will really surprise you especially when it gets to the content part Reading ease insights, this is really interesting guys. How easy is it to read your website? I want to show you statistics on this and how you could work less and Have a better reading ease statistic and reading these other words. How easy is it to read your website? How easy is it to read your content? The easier it is the longer they will stay on your site And I want to show you a graph with that in just one second here Me another sip, but yeah, that matters a lot in copywriting circles The received wisdom is that clarity comes above all else Okay So the clearer you can be if you're looking to put up the fewest hurdles possible between audiences and offer it Usually makes sense to keep things very very basic the data however Complacates the equation. It's really simple is always better. No, not all the time not a hundred percent of the time But it does help considerably if it's more simple in other words Ensuring the readability of your pages is key for some marketers and relatively unimportant for others Ending on your industry cyber security companies for instance Don't appear to benefit from simpler language when landing pages promoting mobile apps do so Let me pull up This one screen here guys and let you see this so you can see and all these stats are for 2021 so these are all very very current unless you're watching this video and it's a recording and you watch that like in 2030 or something like that, but it wouldn't be so current. We get that off the screen there And let me get over to here. Okay, so conversion rates by reading ease And these are software type companies. Okay, so we've got apps and devices here. We've got Software baseline. We've got cyber security. We've got data and infrastructure and you can see it Varies according to your industry and where you're at So you've really got to know that and you've got to know what your industry standards are now I'm going to get into the language the language is super important, too And let me pull up my statistics on language here to share with you guys The language is really Pretty interesting and and all of this here this reading language stuff Is Something that kind of blows your mind. Okay, so here goes I'm gonna put this up on the screen here. You're gonna see this in just one second share screen Share screen there we go, and we want to do my entire screen Okay, and I'm going to allow it. So you guys should see my screen now These are the statistics that are crazy Let me let me get back to putting some of these comments on the screen before I do that though Only I'm sure the screen here because I want to get all y'all's comments in here See here Plucky chicken he says making chili today. Oh cool And prepping my veggies for chicken pot pie. I'm going over your house. Who's coming with me, Richard? You want to go over to tie-ins house? That's her name is Diane We'll check out using yelp not sure if it would work for chat box marketing I don't know but there's there's something out there that will because other people use chatbot marketing also training and On an SEO software really good tie-in. That's good stuff. That's excellent Next comment here is from Richard says I remember in Santa Monica. There was a restaurant with the name of bad sushi Yeah, that's kind of interesting There's there was one in San Diego called foe pho King Good soup, so it was smoking good soup Yeah, you'll be careful saying that on YouTube. I'm trying to watch the language thing But that that was what they had for the name of the place You got another comment here. What was Richard got to say here? Richard's awake today. Good, man What do you think of adding chat features on a website? If I'm traveling I may not see chat questions for several hours So I'm on the fence on it Here's the thing with chat that I think that's a really good question Chat is awesome if you monitor it and you monitor it with somebody who knows what's going on Okay, now you can have these companies do chat And they're all across the board some of them are just awful You know when somebody asked a question all they do is ask for their information and send it to you So it's not really a chat. It's BS. Okay, it's not a chat And then some of them actually will have all the information your company that can answer questions They could do all that those are very useful. So If you can't fall in that spectrum there, which we can't our company cannot I don't have somebody devoted To answering chat all day that's knowledgeable about our products And I don't have a company that's knowledgeable enough about our company to actually monitor it Nor do I get enough chat To actually hire somebody and really educate them on it because it's not worth it to me So the next level down from chat box or chat boxes The chat box are different from chat boxes. Let me go clarify that is to have a Question-and-answer type thing So we have like a chat on ours and what happens is when they click on it the little chat pops up and It has a FAQ so they can click on the FAQ and they can try to find one of their answers there And if they can't they can submit a ticket, okay? And then that ticket is sent to one of our team members And then somebody on the team will actually respond to them Within card for now this is built into Cartra guys if you don't have Cartra You need to check out Cartra you really do I will have a link in the description at the end of this video Where you can get Cartra for a $1 trial But that's one of the features of Cartra along with email marketing and sales pages and everything else, but use my Affiliate link it is my affiliate link full disclosure But you can get it for $1 when you do that. So that's pretty cool So let's get back over here. I want to look at these statistics real quick because this is this readability thing This is pretty funny stuff We go here and allow then you guys should see my I'm gonna wait for a second for it to pop up and I appreciate all these comments guys These are super super helpful. Love getting these comments Right. So look at this readability reading ease score So the higher it is the better it is so reading you score 91 to 100 is very easy grade level is five Okay, and a book that may relate to it would be Harry Potter and the Sorcerer's Stone I've never read a Harry Potter book, so I do nothing about it But we want to have a reading level for the most part. That's pretty easy. So if you're writing on your website In the United States, you're gonna write on a fifth grade level a fifth grade level now the reading ease Abilities score goes down as it gets tougher. Okay? Easy site would be sixth grade level not much of a difference there And that would once again be Harry Potter and the Goblet of Fire, which I've never read these books So I don't know if that means but I guess these are their examples of this reading score of 71 to 80 Which is fairly easy, which I would not go over this unless you have a technical site is seventh grade And that would once again be Harry Potter in the order of the Phoenix And then you're gonna get into standard writing now. This is like business type stuff. This is when it gets boring This is 61 to 70 and it's standard and this is only an eighth to ninth grade grade level So you don't have to be brilliant in your writing and that's Harry Potter and the Deathly Hallows Once again, don't know anything about that the next reading level scores 51 to 60 and that's fairly difficult And that's only a high schooler This is like an article For something like that and he says for which I apologize So 31 to 50 would be difficult and that would be college and that would be paradise lost I have no idea what paradise lost is but what we're getting across here is the more difficult This reading is the less they're going to read what you have to say on your website So the idea is not to get super technical on stuff It's to make the reading level much easier so that they can consume it And then the next thing we get into is word counts because I have a lot of people say well How many words do I put on my page and I've got a chart on that right now? And I want to share that with you Let's see here Tynes got something in there. Let me put that up on the screen real quick She says I think chat works best for lead generation personally But could do it for some customer service To and doing lots more interactive stuff. Yeah, as long as you've got the bandwidth to do that I mean, we don't we stay so busy with orders or our weekend was slammed I was talking to Richard about that how much our sales went up And I think a lot of it had to do with the world illness that was out there Where people actually Understood that you could run out of food. I mean, there could be a food shortage It was a serious thing And if you if you don't know anything about food shortages go to Amazon grab my book It's called the great American food shortage. Let me put this in here Get the book the great American food shortage by J. R. Fisher now I wrote this book I think 2016-17 something like that and everybody thought I was insane because this book talked about how there could be Whether patterns or there could be world illness and they could interrupt our food supply and everybody thought it was nuts, right? They thought it's crazy now everybody wants the book So it is on Amazon you can buy it directly from us, too But it's a good book that explains everything for less than 20 bucks You can learn what you should do what you shouldn't do what you should store all that good stuff And it really explains a lot of this for you Okay, so let's look at the word count thing. I want to share my screen once more I'm sure I'm sorry for doing so many screen shares But I really want to get this information you guys because you can use this on your site These are all fixes for your site guys These are things that you can do on your site that are going to help you out now the chart on the left are the number of words Okay, and then on the right you've got reading ease school. So as you can see When you've got less words, you know, a hundred or whatever Your percent of conversion is much much higher the more words you put on your site That the conversion goes down on that left-hand chart there Now, please Understand this is not true for every single industry. This is an overall average if you have cyber security You're going to need to have more words on your site to explain what the heck you're doing The chart on the right there is a reading ease score. Okay And as you see right there As it's got the score up there the professional the college whatever it is as you can see as that goes up The reading ease goes up. So that's something to consider, you know, how many words you're going to put on there How easy is it going to be to read those words? What are you going to do? You know, what are you going to do? Let's see here Do Try to read through the comments to see if I missed anything here Put some more comments in there too guys. I mean just because I'm talking about this and I know it's a little complicated But I want you to see how easy it is to really fix your site by doing things like having less words I mean, that's pretty easy fix, right? Writing at a fifth grade level. That's pretty easy stuff, right? And here's the things to remember We want to go with the numbers. Okay. You always want to go with the numbers Let's say you want to dye your hair blue and you want to go out and you want to get a date Okay, you want to dye your hair blue and you want to go out and get a date Now certainly you could dye your hair blue and find somebody that wants to date you that makes sense Okay, but if you don't dye your hair blue, okay Then you're going to have more people. They're going to want to date you Okay, if you're if you're in the dating thing now think of this for your website if I write at a fifth grade level Okay, I'm not going to offend anybody. Nobody's going to be offended if I write at a fifth grade level They're going to go with a pretty basic writing, okay, but if I write at a super high level Some people will really enjoy it and like that high level in depth stuff But I'm going to miss out on a whole lot of other people So what we want to do is we want to play the number game guys And the number game guys is that I'm going to do something that's going to appeal to more of the masses On my website So I want a lower word count and I also want a lower and easier reading level If I want to get to where I want to get to and that is to have higher conversions on my site Because that's what this is all about and all these statistics that I'm sharing with you today Actually are Things that you can do on your website now. Here's an interesting chart I'm going to bring up for you guys real quick. I know I got a lot of charts today I did a lot of research with this, but I want you guys to really see this So you understand how you can apply this in your life and so that you can make more money Okay, that's what I want you to do. But check out this chart here. This is the median Conversion rate by conversion type. So if you are marketing online The lowest conversion rate you're going to get is a phone call. The phone call is going to be the lowest one there is The next one is going to be Tracking okay, so that's going to be a little bit more The next one's going to be a mixed one. Okay, and then the next one's going to be a form that they fill out But look at the last one there. What should you be going after as far as conversion on your site? It should be probably clicks, you know Now if you've got to do these other things, I understand it But clicks are the easiest thing to get a high conversion on than anything else Is out there, you know, just go for clicks in the beginning get people into your funnel You see in chats, we keep it light and easy to read and go through. Yeah, that's that's a good point Tyan to do that because Don't go over anybody's head. Don't try to don't try to impress people with how technically, you know Advanced you are and how how smart you are and what a genius you are Okay, it just says it comes off as pretentious and it also costs you conversions So you don't want to do that and guys keep those comments coming in that chat section. That's very very helpful Um, I really do appreciate you, you know putting your comments in there asking questions in there And the other thing is it's really useful to anybody watching this video Anybody watching this training can watch this and see what you're saying and go. Oh, I didn't realize that Okay, that's very interesting So, you know put that stuff in there. It's just so helpful on This this training I'm doing I'm looking at my other charts here. This is sadness and fear charm. I don't want to do that on there So what can you what can you learn from all this? When it comes down to the basics here, you want to learn you want to explore insights from all these different industries You want to see how your landing pages are stacking up against the baselines. Okay That doesn't mean you should always be at the top, but you need to see kind of where you should be And then you got to work on building it you got to apply the data that I've given you today on your own campaign Do you want to create a variant? One or more variants do an ab test, but you can also do in cartoon. Like I said, there's gonna be a link for that below So that you can try some of these other insights And then you want to optimize it You want to keep changing it and making it better and better and better Keep in mind that the data analysis reveals trends and tendencies rather than absolute So it's not always absolute You're making informed decisions when you apply these learnings But testing is still your best way to figure out what's going to be best for your company And then last last one is learn. Okay again, you gotta Learners at the top and it's at the bottom because you always got to do it. You got to keep it up The reports I gave to you today are aggregate data But your optimization efforts yield fresh new learnings new things that are going on Things that you can apply to your site things that you can optimize with Let's see here any other comments guys go ahead and throw them in there. We're we're approaching about 30 minutes now I'd like to keep it around 30 minutes for those of you Who haven't been here before or are new Two things I always have to clear my throat in the morning. I don't know why And I just keep around 30 minutes something like that Normally I do these monday wednesdays fridays and saturdays and guys. I want you to put in a comment section I'm teetering on if I should do these on fridays or saturdays. I'm thinking about just doing it three days a week So put in that comment section. Do you like fridays better? Do you like saturdays better? If you're watching this and it's not live, you can put it in the comment section below If you're live right now, please everybody that's on this call just put on their friday or saturday Or if you want both put both put the word both or put friday or saturday to stick that in the chat section Because I want to make it convenient for you guys And easy to show up, you know, if it's difficult for you, obviously you can't come And if you're watching this as a replay Of course, just put in there both friday or saturday, and I know exactly what you're talking about because you're answering this question That i'm asking in here I have a lot of videos. It's approaching 1200 videos right now On this particular channel Let's see here We've got another comment here saturday Is uh tie in she's saying saturday, okay And the rest of you answer out richard paul Eric you guys go ahead and put an answer in there So I know what is more convenient for you. Do you want friday saturday? Or both, okay? What do you want in that? For for these live sessions what's going to work better for you Because I gotta know I gotta know if I don't know I can't I can't do what you need This channel is really set up to help you grow your online business to help you out And I'm hoping I'm hoping you get good information on this guys. I do a lot of research for all my trainings I never give you training that isn't something I haven't tried or research and I know it works So I can't try every single thing on the internet, obviously But I let you know if it's something that I physically do like hartra. I talk about hartra a lot And I talk about it a lot because it's very profitable. It helps people out. They get good Um, you know results from it. They make more money off it. So check out hartra I would be in the description below and I will get my sound Shields back up here. I know it's just it's just too echoey without the sound shields But I will put those back up so the echo is not here. I do apologize for that This was a quick and prompt two thing I had to do this morning And we did some recording for my wife's channel The other day. So, uh, yeah, we had to do that. Um, so that's what I got for you today If you've got any other questions feel free to put them in that chat section now If you're not watching this live, put it in the comment section. Don't forget to subscribe hit the subscribe button down there If you haven't done it turn it from red to gray, don't forget Bring the bell turn on all bell notifications so you're notified each and every single time I go live Guys, you are awesome. I really appreciate your support. I appreciate you supporting this channel And uh, do I still have that thing on there? Let me take a look here I don't know I gotta check before I say anything about it I gotta check for it. Uh, they do have like a thing that you can actually Support a channel you click in the box there and they have this like dollar sign thing if you want to donate to the channel I never talk about it, which I probably should but that's it's just my thing All right guys, I really appreciate you being here. Appreciate all your input. Uh, thank you so very much Don't forget put in there friday saturday or both. So I know what you want Uh, and I'm getting ready to click in this session and once I end session You'll have to put it in the comment section. Thanks so much for being here. I'll see you guys on wednesday. Love you Bye