 that you might not even know nothing about so look check this I got my iPad I mean I'm an interviewer mode today you know in one of mine you know in one of my lane I wear a lot of hats but I never thought to make my own bro we got two of the coldest out here man I don't know if you're familiar with the brand it's called brems you see right here these are these ain't old-player hats these are for young players young old-school players and old-young school players does that make sense I'm sitting here with my guys today I got Archie Clay and my man Tosh Crutch they are the owners of this brand they had to have been featured all over the internet shade room your favorite singers been through them on people like Karen Hilsen that girl Karen Sybil is a fan hey man that's a dope ass chick how did we get here tell me how this started where y'all from give me the background but nah well I'm originally from Chattanooga Tennessee shout out to the chat that boy right now from Tennessee man we all day yeah I'm raised in East Atlanta so I went to my high school East Atlanta he's Atlanta all day he's on six okay but went to ski university and then from there man I think we just kind of got to this point where we wanted to create our own lane and own legacy yeah yeah British from Queens New York by the way of Enterprise I'll introduce yourself because they all got it okay my name is Tosh Crutch there you go Queens New York by the way of Enterprise Alabama I went to Enterprise High School then I went to Troy University got my bachelor's in IT and from right there man I always love fashion it's been my hobby it's been my thing so when he hit me with the idea we're gonna dive deep into that but when he hit me with ideas it made sense okay all right since we just black men talking black man shit what were you doing the day you're putting a video game just got off work I just got the crib just playing a video game I think I was on that 2k on that 2k this heavy and he called me awesome and what's up bro I got an idea you know you get some friends that just hit you with them crazy I don't have friends that's how she works out obviously we hit now but shoot man he hit me was like a bro we need to start our own for door luxury hat company and I was like really I wasn't even trying to hear but I used to work at a company named stepping style in Troy and they sold like Stacy Adam for doors and I used to try to wear them and like spice them up but and I don't feel them a little better a little stripes around it but I always put it down always like I'm gonna sell it but I was like nah I was being lazy with it but then when he hit me I was like maybe it's a sign you know I'm saying but I ain't believe my first I was like all right bro I'll hit you all right let me ask you this I can cut you out of all the partners you got why you why you want to get why you question cuz he swagger bro I mean I think you swagger you're so good you take a lot little rising down you know but no you gotta give respect you gotta give respect I appreciate that just the cleanest nigga ever seen this nigga travel with nine outfits see that's me that's me I hit that 50 limit on you gotta take pictures of them too oh yeah all day but no man I think you at that point in time and it was 2016 when I was thinking of the idea and I was letting me we need someone that has the fashion sense but has a creative thought process as well right one second you're hybrid now that's the point I don't hit nothing J.O.N. where is the pimpin I thought I was happy you just been dropping all this game and not even on the pimpin nah nah he got the heat I've been waiting for you got like one job that's about it so you your dog even say you swag so tell me how you give me the rest but nah man I think at that point in time and I was going through a lot on my own social right and I was really trying to figure out like what can we do to change the change the game like has to been around since the 1800s but they've been wiped focus yeah before then but all that had come is that I stood around growing brother Stetson Bailey they're all white driven right so no one's made it no one's made it cool yeah of course you black people may have yeah but they didn't own me on me bro what a nigga put a hat on smooth smooth criminal run DMC we we we made it cool but no one's was controlling the culture around it so we all got to get a custom piece to run I want it we watch it in my trip like I feel like real run hats are always bigger than everybody else it's why it's why yeah yeah my tripping you know two little inches wider than others but it's okay it got like what's the size of it we're gonna give him a way of bringing him custom I don't think he'll wear them I think he prefers the why yeah so who the why the why I don't want to be on stage you know Sam you never paid attention I thought him and Big Daddy King got the biggest hat no um Anthony Hamilton he got to be here I don't think it's had big I think he just has a small head and small okay okay that makes sense did you see Harvey's head now that was that was a big that was a big one came out the address just like the hamburger dripping right here cold as fuck what's that color combination man this is the Royal Fox right here that's a crowd attention crowd pleaser you know because I feel like when you walk in the building with this everybody gonna turn ahead of like we kind of had confidence yeah you got to have that confidence and when I made when we made this hat like everybody was like bro that color I can't you don't see that in the store you know so we want to create our hats to be them you know time pieces you know I'm saying like priceless man you can't can't find it somewhere else speaking of which you think I forgot but I only got like one part of seven to the intro to the story about how this guy started we gonna get you in the career just got off work chilling I bet playing the game he hit me I did I didn't believe on the first day the second day he coming back on some light brother remember the conversation we had last night I was like yeah what's up he's like I got the manufacturer I got moving front I felt I already did the breakdown when we get everything out let's get it going let's just got to come up with a name what's up I'm like I was like yeah that's my first sample within the next next mark yeah and we ready bro and then I was like I was like we got to come up with a name I was like around my dad my grandfather say always take off your brim the hat in the house in the house take your brim off in the house it's an archer like I said you know saying short sweet do we add it where wear brim give them instructions yes that's my favorite all the time it's called the beginning I mean cuz at the end of the day is like the beginning time that the foundation of like who you are as a company as a business the same time so the beginning kind of like it gives you that energy of like who we were and where we're going so let me ask you this you open that box you got your first son you are busting busting busting hard yes what were your critiques but we did so we had one for the one remember the one with the pink pink pink but we didn't switch the bow we had to take the bow I was like this ain't this ain't it I still work because I was like I was just happy that we had our first hat in our hands but it was like we got to change it so we fixed it up send it right back it came back it's like just sit ready to now I'm gonna jump in again but we're still not finished keeping the mark yeah I got you said this is a men's and woman's unisex unisex okay that do you have anything targeted specifically to the ladies no we feel like you know confidence is a is a driver for for everyone right and it's for everybody like we make hats they're aligned to you and me and the lady doesn't matter what it is just the representation of it's a dope hat and they don't have to be a man don't have to be a woman's it's just it's a it's a brand special these color schemes you gotta have that confidence y'all do custom pieces yeah one more I want to river river bow gambler that's what I don't look that look I'm telling you that's actually a style of hat I don't say I sound like it might sound like a river you said river research department pull up the river bow gambler hat we're gonna have you name it we're gonna have you name it in everything okay watch this oh okay bro that's what that looks like on the camera so they'll know I ain't just over here talking to you river bow game okay let me see that let me let them get it I don't look how that motherfucking sits bro what's that got you be flying that boy you be flying I need you to do a show in that we got you that's what that's the custom I got it don't we're gonna get your size is anybody over here on the team here's everybody team river bow gambler all next week pull up some period pieces from the late 30s early 40s back all right back thank you thank you I mean we're not gonna say it we're not promoting this but thank heart of Dixon meets stage close robber those are just the notes yeah yeah I know even if it's play a little fray what color that's a good question I'm thinking either chocolate or like dusty sandy brown you got to break it down though you got to do the bow band we could do it all um actually we're gonna we're gonna do a couple variations okay the band to either be to I want the band to be an accessory where you could do it or you could not okay you want to get on and off I'm thinking if we go chocolate I want like a I'm thinking sky blue white hmm I can see that look you've been you've been thinking about this wow real subtle okay it's right a little a little drop maybe maybe not so like slutty lipstick ring I'm thinking more like a little corvette ring subtle it's it's an accident okay all right a little tone down we'll talk yeah we'll talk later yeah so give me give me more of this story or how no I think for their man the first two years of the company was this research understanding our brand and understand our customer base I'm thinking at the end of the day is just like you have to understand your brand and where you are right before you just start going crazy because we didn't drop them any pieces in the first two years so let's y'all learn on some game right here let me I'm ready ball guys ball ball men who are ball we got every hat every hat that's why I was excited to do this piece right here every hat hell yeah because I need plugs into different hats that's real look man we got you we got you something right we got you saying right look like I don't know look you know custom wear rooms this bag you know I'm saying I'm gonna let you you know what I was gonna wait a little bit you can go ahead miss Christmas all right I definitely got my snap okay that ain't that's not my favorite strap brown strap yeah come on you get the one but it's something you can go ahead it's up to you okay bet I am more I am enough man what that's what you say when you walk out of crib and we got some more sweat we got a whole hoodie you know for the flavor so my neighbor you know I don't see that yeah that's all you oh man y'all got some great promo on the back too you're gonna hold the sleeve so I got you I got you read it out to them let them know we got brims let me mention linear hoodie aw2 20 21 Atlanta Georgia not for sale come on now now for nine brim project head around the bottom of the hat that's what a brand brand linear group established 2016 that's dope man go to the family bro appreciate it I'm happy to be here appreciate that you know it ain't nothing like family you already know that's to me that I'll be that drunk ass uncle that don't know about what I'm talking about you know the last piece of chicken where the mortgages do you want a house this look won't nobody say nothing not for real not welcome man I think family's a big a big part of our our company they family and confidence that's what I was just about to ask you man who's been some of your biggest supporters of family family and our friends they've been our big supporter they've been pushing us from the beginning even when we told them we're gonna start our own brand yeah they was like we with it oh we got one yeah we set it up we got you yeah man our faith family confidence um that's our pillars you know our family been pushing us from the beginning we had our roll out they was there our friends been there we showing my samples they like man y'all keep going because without them yeah bro have y'all have y'all gotten into the black church market yet because I'm that's a big I mean it's a big market especially church lady hat that's where my info came from my grandparents but if we could start like a church lady line like branch off just church lady just church lady what you call it church lady hat whatever that's that under the where church lady church lady don't collect I think I think we got a lot we got a lot to talk about we got a lot of business to talk about bro outside of this because we gotta make your hat I wear a lot of hats and we got to get this church lady hat bro riverboat gambler is my first that's the first wave yeah verge on it right now not we're not gonna do because I'm I'm upset at birds okay I got you we're not gonna even go we don't worry I got a t-shirt with a $50 on it that's a fuck bird that's a deep it's not it's not like throw verge away I'm just letting him know I'm in his family oh that's what he did with that gotcha okay it's kind of like when you when you become a fan of a new artist yeah mix tapes is hard yeah you hit the album I need to worry with you now people be hyping the album because they like you've been on them and then they hype the album but they hype the album that's where it gets you going you be like oh shit but I do it I'll let them listen to the album when they hype it up I wait I wait you gotta don't never listen to an album on the first no no I gotta support I'm gonna listen to the album the first time I'm gonna get it I'm gonna get it I'm gonna let it sit for a second okay don't read nothing bro what's what's the styles of these hats we have on the table you have specific names for each piece yeah this right this one right here is Rosetta Rose I like that this is Rosetta Rose it was based off his grandmother I know it yeah because I'm saying black ladies I feather on our logo I feather on our logo is the red robin that's Archie's grandmother favorite bird okay she passed away so we come together that dedication to her that one right here the live woods we might change the name later we're gonna let the audience give us a name for that go check the comments I'm gonna check the comments I'll let the audience because let us know and then we had it right here it's the popper square right here yeah that one right there is based around my grandfather's y'all shoulda brought some I want to see some more shit what's happening you went to the HBCU man how was it I mean I can't get too deep in that right because you can't you can't get too deep in you know the life is different I'm gonna just a secret that's the secret I'm not talking about that I'm just I'm just playing around I'm just playing around now but now man I'm for Tuskegee man this is the energy like my brother my little brother going out in the fall okay my sister's graduating next next month it's that legacy man keep that going is the energy is crazy at Tuskegee I mean I think if it wasn't for Tuskegee I probably wouldn't be in this position right now I learned entrepreneurship through my line brothers because both my line brothers they parents own portrait 500 companies right so that energy I was like I never seen it like that before coming from the east side like oh that's unheard of so check this out y'all going on five years in the business right okay so check this out what would you say to budding entrepreneurs who may see this and be inspired you know they might have a shirt whatever their business is deep so I just tell people you know stay stay stay focused and encourage like Archie D when he came to me, and it's different. You never heard him tell you one of your friends, and he might, I don't know if you might want to do it. Hey man, let me ask you this. Since you got the sauce, give me a few variations how you can really, like, wet his head, bro. This is your brand, this shit. This is my brand, I was wearing it. Right now, how I got it on. How would you, give him a few pointers on how that, how would you probably wear a brand? Straight forward, you know what I'm saying? You get a real simple, you come in there. I wear a mask like this, because I feel like I got the world on my shoulders. Like, I feel like I'm just a boss, okay? But then you can flop it in the back, you gotta press cut, you know what I'm saying? That's that church boy. That church boy, you know what I'm saying? My skin says what you want, man. Okay. It's okay. You know what, some people kind of can side with it. They's deuce. It's a little swaggy. It's swaggy, but mostly I keep this to the front. You know what I'm saying? All right, bet. Man, we got a lot of people who watch these shows, and you know, they really take into this black excellence part, and they really, I know they're gonna support and buy some pieces, and they're gonna go crazy trying to show you how to wear this one. They're gonna look crazy. So the challenge is to anybody who hits the site, buys a brim, tag 85South, and let us know how you wear your shit. How you like that as a challenge. I like that challenge. Work here, and they find the, you know, the online. Oh, me can follow us on webrims.com. W-E-A-R-B-R-I-M-S. Okay. Social media. Social media, IG, webrims. Twitter, webrims. Facebook, webrims. Who would be some of your dream clients if you could get your product in the hand of anybody? He said Kanye. I said Kanye. Pharrell. Okay. Pharrell. You know who's got a crazy ass hack collection? Who? D.L. Higley. Oh yeah. We got schedule one. We got schedule one. He got that one. He got that one. He got that one. He liked that one. Beyonce too. And we got to get rebranding. Yeah. We also defined us a notion, too. We just dropped in there last month. Yeah, we jumped. That was all about that one. Yeah, that was all about that one. First black man doing great things. Yeah. That's what's up. What y'all hoping for the future? Or what you got coming for the future? I use the word hope lightly because clearly your brothers are doing your thing. But you know, as artists and shit, we still got hopes and dreams and aspirations. Of course. This might just be the intro. Y'all might get him socks. You got sets of your pieces. Umbrella's. Bro, I got two of my uncles. Two of my... One uncle and a playa party. I know for sure they gon' buy some. They gon' buy some socks. Shout out to my uncle, Tonex. Comedian Tonex. I know he gon' fuck with you. And he is the sock king when it comes to this shit. My man Charles, how good. He wear a dirty ass hat. He keep the dirty ass hat. He got me one. You saw that beard my hat on on the B.T. Awards. Custom. Custom. Bro, we got a few dirty pieces. I think D.C. had it in his music video. D.C. be going crazy. He's got a few of them. But you know what now? Like you can't show up in no other room other than that's what's going on. I mean after today, it's a little fact. It's a little fact. Now this is another question I have. What the hat box is hitting on? Cause you know, that says so much about the hat. That's when we got the hat boxes come in. We already got it sampled up. Our orange. All orange. Going crazy. My shit gotta be leather. Leather? I got you. Leather. You want your lap box leather? Yeah. We gon' go in the car. Yeah. We got three shooter. Custards. I want him to sit in there like that. Inside it? Uh-uh. Maybe I'll come up with a cool ass alias or something. Riverboat Gambler. That's what my hat box say. Riverboat Gambler. Yeah. I like that. RB Gambler. Something, you know. A Blemmer. Something's a Blemmer. Some gangster. I hate giving out the sauce. You give what I'm saying? Just tell them what they need to hit you at for this one. Wear a brown. This is on some professional shit. Info. Look, info at wearbrows.com. A team will make sure they get right. Info at wearbrows.com. I thought you would have the best available. I'm not saying that your models are not. No, but I did mine's a little special. I did my mom. Check this out. And that's why I was getting that. That's cool for the grown-up. But we need to turn you up. OK, turn me up. Turn me up. Your mom's not about to post your hat on TikTok. Oh, now you're right. That's what I'm trying to get you to. That Versaphy. Exactly. That Versaphy. There are portals on the internet. They ain't all gonna be able to reach. That's true. You need to get into these ladies that I know. Oh, cool. We need. I'm my only thing though. You got to get at least one plus ass on every show. Of course. Yeah, of course. Like, that's a whole another struggle. It's a no-brainer. You got to bring them on. I'm bringing something I know on head because they're going through a whole other thing. They got my support. That's real. I love, I love that, we're gonna have to make that happen. We got a lot of stuff to say, we got a lot of conversation in that. I'm in the head game, bro. Okay, plug us in, give us a sign. You just ain't seen me getting saucy all the way with you. Okay, it's nothing to worry about. I know you got in, I already know. Of course. The world been shut down, I ain't got to get you both out. You ain't got to go crazy in the world, bro. That's been crazy. You know, snap backs and shit like that. Going through that pandemic, it's been crazy. Yeah, but you know, it's making a lot of people really locked down and executed. I think that's what we are right now. I think that the pandemic, We need to slow down. Yeah, yeah, we need to slow down. I think from a mindset standpoint, people just need to realize that it's more to your dreams and you got to be actionable around the dreams. I think that's where we are now. It's like seeing our visions come to life, but also knowing that the light is right there at the end of the tunnel. And it definitely showed everybody like to prioritize and what's important and where you do your energy. The same. You know what I'm saying? Because it's been so long over time. It's like whatever the fuck you was on in the beginning of this shit, you definitely ain't on that. Oh, no, no, no, no, no, I'm saying. Yeah, we had a pivot. I mean, fashion got shut down, so we had a pivot. The first five months. How did y'all handle that? Man, I think for me, it was mentally emotional for a second. Yeah. But I think when we talk like quickly, we got made something. So we started doing a segment called Wear Burms spotlight where we just kind of have conversations with local entrepreneurs and things in the industry to really help them or help people that are listening to really say, yo, like, we can do it too. And we can be motivated and be inspired to do more than just be in the career. This shit is inspiring me. Can I pitch another idea? Yes, go ahead. Go ahead and pitch it. No, no, you might need to tell me. What if it's a line? Get me out. It's gonna sound fucked up. Old white dudes. Old white dudes. Keep it going. We got any more. Old white dudes. You see how cool and dope these look? Mm-hmm. They don't want that. What they want? What they want? They don't need, they don't want no flavor. Nah, they be buying it. They be buying it. Listen, listen. I'm saying, it's a few. It's a few. Yeah, a little few, a little taste. I'm like, I'm like, I'm like black. Not them. I'm talking about give me that hat, boy. Oh, you talking about those? Okay. Okay. What you doing on my yard? Okay. From the wet to the Kentucky dirty. Curl Sanders. Got you. Okay. Yeah. You know that little hat that the white, the shady white man who tried to buy the land from your grandfather? I can't. Coming out the house. Shake that. Yeah. Okay. Now I don't know the specific style or name of that, but it's like short and with a small brand. It's close to the cowboy. Yeah, that's kind of, yeah, yeah, yeah, yeah. But we'll get into that. Yeah, we'll get into that. Anything else we ain't touching? Man, I think it. We want to make sure that the, you know, people know that the brand is, of course we saw a product. That's just what it is. Like the drop the website. Yeah. Wearbrams.com. That's it. At the end of the day, it's like our brand is about fedoras and brams, but we want to make sure we're inspiring and motivating people as much as possible through our store and through who we are as a company and as a course of African-Americans. Let me ask you this. Because this seems to be the way that business is going. Have y'all reached out to any social media influences? We. In the beginning. In the beginning. Which we're now. But a lot of people aren't reaching back to us. I think it's more authentic now. Like we like to have, like for us having this conversation, now we can, we know you're interested. You're part of the brand. Part of the family. I'm gonna buy my shit too. Just know that. No, we appreciate that. I'm always the type of motherfucker who is like. Got that family, remember them other enemies? It's not even that. It's just like, like you said, when people give you shit, they want you to, I guess they expect you to have more. You know, it's never enough appreciation. That's what you say. But if I can buy some shit and show you, like, yes, I'm buying it. I'll fucking get that like that. I appreciate it. I feel like that goes further. The energy is a little different. It is. Because it's yours. Because you got freedom of choice. And I feel like when they buy, they really want it. Yeah, exactly. That's why it's like good for us to have conversations. And we have, when we're talking to influencers or celebrities, like, I want to actually talk to you to make sure that this is something that you want. See, that's the thing about the black community, bro. We're 100 years behind on conversation because this shit used to be illegal for three black men. That's true. That's true. Yeah, they had laws against that shit. And hate them. It's all the conversations that never happened. That's true. That is true. That's probably the thing. You could have been building like this a hundred years ago. Your grandfather could have left y'all this year. And we would have been straight. You know, we straightened us from inheriting them. Exactly. It's like, look, I want y'all brothers to be successful. So you drop the site now. I dropped the site. What's the camera? Right here. All four of them, all four of them, all four of them. Look, it's everywhere out here. www.wearbrims.com. Make sure y'all go out there and support, like. Make sure y'all subscribe to the channel all the time. Northstrom. Shop Northstrom. Shop Northstroms and make sure y'all wear y'all brims because we all came to Queens out here on your crime. Right. Well, look, man, don't let this be the last time y'all stopped through. OK. We're right down the street. We're right down the street. I'm saying, whatever you got that you want to promote, new shit coming out, you launch, whatever. We're the 85 South Show. We right here to support the black community. Thank you, sir. Thank you so much. But with that site, we out of here. Appreciate it, bro. I appreciate it, Jim. That's that one, man. Thank y'all for coming out here and bringing the salt and the flavor and the fat.