 Here we have a rich TV live. And today we have a brand new IPO called Plant Vita. And I'm excited about this one. It's symbol is M-I-L-K on the CSC, the Canadian Securities Exchange. Put on your watch list, put on your radar and let's get right into it. All right. So first and foremost, I'm just gonna share this on social media. Hope everyone had a great weekend. Hope you're all ready for a big week. Brand new IPO for everybody to play with today. And we'd love to bring you winners and we'd love to bring them to you first. And this is just another brand new opportunity that you can potentially make money with. And if there's a new opportunity out there, we always wanna be the first to let you guys know. And once again, that's exactly what we're doing. It's Plant Vita Symbol Milk, M-I-L-K. And we're gonna get right into it right now. So milk on the bottle is called MYLK, Plant Based. That's the name of their product. But the symbol is M-I-L-K on the Canadian Securities Exchange. That's the symbol today, M-I-L-K. And it should be trading in literally minutes. And I will be the first one on the planet to bring you this pick. And I mean, that is our modus operandi. That has always been our goal is to bring you picks first. And once again, that's exactly what we're doing here with Plant Vita, bringing you this brand new IPO first before anybody else on the planet. And I just wanna remind you guys, if you like these videos, smash the like button, comment down below, share the video everywhere and subscribe if you're alive. I'm gonna go through the company overview. I'm gonna go through some information on the Canadian Securities Exchange that I think is important. And I'm gonna go through some articles and their websites, so you can learn more about this new IPO that's literally launching today. So Plant Vita producing a award-winning dairy alternatives and accelerating humanity shift to a plant-based lifestyle. We are focused on all natural low-processed and nutritional choices that are better for people, animals and the planet, the future is plant-based. Now, if you've been watching Rich TV Live, you know that I'm a huge fan of plant-based. We've been talking about plant-based foods for quite some time, probably been one of the leaders on a global level talking about brand new plant-based food opportunities and companies, and this company is absolutely no different. Put them on your watch list, put them on your radar. You won't even be able to find them anywhere because they're absolutely brand new. Absolutely brand new, so you won't be able to find this anywhere yet, but they are going to start trading today. Put them on your watches, put them on your radar. Milk, M-I-L-K on the Canadian Securities Exchange. Hold up dairy alternative, that's right. Dairy is a $490 billion market globally. Animal agriculture is one of the major causes for greenhouse gas emissions and loss of biodiversity on this planet. It takes 1,000 gallons of water to produce just one gallon of milk. Most people cannot properly digest dairy as approximately 65% of the world's population is intolerant of lactose, a sugar found in milk. The bottom line is that cow milk is really meant for baby cows, only not humans. In the last few years, we've seen a plant-based dairy boom with the likes of oat, almond, coconut, and cashew providing consumers with a great dairy alternative. Plant-based food and beverages are quickly becoming the next big and exclusive thing, giving nutritious choices that have delicious flavor profile and are created in ways that are better for our environment without harming any animals. This is the future, folks. And plant-veda milk could be the future. And if it is, you don't wanna miss it. And we love to make sure that everybody's aware of the next rocket. We'll show you why plant-based is the future. The market is still young, presenting incredible opportunities, not to be missed. Plant-based revolution, a large increase of consumers are choosing a hybrid diet that is more convenient, healthy, and ethical. 65% omnivore, I eat a wide variety of foods. 4% vegetarian, I do not eat meat, dairy, pork, chicken, et cetera. Vegan, I do not eat animal products at all. And 29% are flexitarian. I eat a wide variety of foods, but I'm trying to eat less meat, dairy, pork, chicken, et cetera. So the market demand 490 billion global dairy market, 39% plant-based yogurt year over year growth. And you can see the sales of the dairy alternative in the United States. Consumers are demanding healthier, whole, sustainable, and ethical source plant-based dairy alternatives as they become more healthy and environmentally conscious. While dairy-based yogurts continue to struggle, consumers are flocking to plant-based alternatives. The global plant-based dairy market is expected to reach 21.52 billion by 2024. The dairy alternative industry is still in its infancy within the 490 billion total addressable market with only a handful of brands in the space. Most products today are primarily based on a single plant source. Now, we really love to make sure we bring you winners and we bring them to you first. This is a brand new IPO and we're literally bringing it to you first. I mean, it's what we do. We do it better than anyone else. Let's see some of your guys' messages. Hey, Rich, I am back looking for something great to invest in. Well, I mean, you can definitely put this on your radar, put on your watch list. It's a brand new IPO. Symbol milk. Dylan Fraser says only 19 million shares. Yes, very tight float. And you guys know I love tight float stocks. Yeah, plant-based foods is the future. There's no doubt whatsoever. Yeah, put it on your watch list, put it on your radar. I think it has incredible potential and I'm gonna break down this deal for you guys even further as we get into it this morning. So let's go back to the investor deck. Actually, before we do that, I'm going to actually, because it's about to start trading. So let's do something here. I'm gonna show you something. Let's show you. Okay, so on the CSE, so this is the CSE website now. You guys can see the CSE website. I'll make that a little bigger. So this is PlantVeda on the CSE website, Canadian Securities Exchange. It says right here, PlantVeda Foods Limited is a plant-based beverage and food company that manufactures and produces for sale, low-processed, all-natural and natural nutritional dairy alternatives. So you can see here, PlantVeda and all their information, their website. And this is what I'm really interested in here, share structure, 25 million shares reserved for issuance and only 19 million shares issued and outstanding making it one of the tightest float stocks I talk about anywhere. So super, super tight float. And one of the reasons why I think everybody should put them on their watches, put them on their radar. This is the CSE exchange where it's listed. It is listed on the Canadian Securities Exchange and it will start trading today. As soon as it starts trading, I'll have a better idea of how and where it's trading and the market is now open. Hope everybody has a great trading day. So that is PlantVeda and now trading on the CSE on the symbol milk. Now, if any of you guys are watching PlantVeda and you know the price, please share it so we can talk about it while I'm live. I'm not looking at the live feed of the stock, but if you guys are looking at it, please share the price. Thank you. All right. Now, what I wanna do as well is we're gonna look at their website. Okay, so this is the website. So I wanna show you guys their website. I mean, this is how I do my due diligence and my research on all the companies to look at. I literally get into the company, right? So this is their website. I want you guys to be aware of it. PlantVeda website, symbol milk, M-I-L-K on the CSE, great symbol, right? And this is their website, PlantVeda, P-L-A-N-T-V-E-D-A dot com. You can go and subscribe to their list. I've already subscribed. And you can see here, we're accelerating humanity shift to a plant-based lifestyle at PlantVeda. We're using innovative technology to develop, produce and sell delicious dairy alternatives. And we love to make sure that you guys know about winners and you know about them first. The dairy alternative market is a huge market. There's more than 300 million dairy consumers in North America alone. That's more than 50% of the population. Animal agriculture is one of the leading causes for greenhouse gas emissions. Now, if we are consuming that amount of water at the cost of the environment to produce something that's not even meant for human consumption, that is a significant problem that PlantVeda is trying to address. Hi, I'm Michael. I'm the president of PlantVeda. The plant-based movement is still in infancy. It's like the electric car movement as well. The majority of products out there in the market are what we call them single-based products. Now, there's some companies out there who are trying to make them taste nicer by adding some artificial flavors to them. Now, the problem is, you know, they're no longer healthy. What PlantVeda has done and will continue to do is to create revolutionary products that are completely natural, healthy, but taste good at the same time. PlantVeda has been recognized three years in a row now. In 2019, we won the Product of the Year Award at the Veg Expo. In March 2021, we won another award, which is the Clean Eating Choice Award by the Clean Eating Magazine. We already have a recognized brand in the marketplace. Now, as we expand geographically, we're gonna see growth. As we create new products, we're gonna see growth. As a consumer brand, PlantVeda is gonna benefit tremendously from the going public transaction. PlantVeda is going to use the capital to complete the facility upgrade, expand our e-commerce business, and expand geographically. What PlantVeda is today, it's an award-winning plant-based food and beverage company that is currently focused on their alternative market. What PlantVeda is going to be tomorrow is going to be a driving force. The hind humanity is shipped to plant-based lifestyle. And you can see that video on their website. I thought that was a good video to share with you guys, and that's right on their website. Once again, the website is PlantVeda.com. Now, you won't miss dairy a bit. PlantVeda is a blend of, we're breaking it down right here. PlantVeda is a blend of multiple plant proteins, natural ingredients, probiotic, vegan, sustainable, great tasting, no refined sugars, and no additives. This is all on their website. And you can see the current product categories. So it's like a yogurt that's healthy, with healthy ingredients. I've actually interviewed with the president that you just heard from. So stay tuned to that interview. It should be coming out shortly. Probiotic Lassi Plant-Based Drinkable Yogurt, a plant-based yogurt drink contains 10 billion probiotics per cup, promoting good gut health, features real fruit and contains no cane sugar, unlike anything on the market, a variety of flavors, mango, turmeric, ginger, saffron, cardamom, strawberry, and blueberry. The milk plant-based milk, plant-based coffee creamer, cashews, coconuts, and oats differs from the competition, doesn't contain any oils, sweetened with only one gram of maple syrup and a variety of flavors, cane sugar, sweetened, agave, and sweetened. Coffee creamer, plant-based coffee creamer, plant-based milk made from whole food ingredients, healthy, dairy-free, cholesterol-free beverage with no added oils, available in convenient, smaller to go, or large formats, variety of flavors, original vanilla, hazelnut, and chai spice. And you can see lots of reviews, customers giving very positive reviews on these products so far. So already very positive reviews and these guys are literally just getting started and you can download the investor presentation, which I've been going through right on the website. So all that information's on the website, you can submit your information to learn more, find out about store locations, investor information, their team, products. This is a great way to learn, you can follow them on Instagram, Facebook, Twitter, and YouTube. Actually, let's just do that. So let's go to their YouTube. Only 13 subscribers and that's 14 now. All right, and let's go to their Twitter. 55 followers, now that's 56. I'll hit the bell for notifications. Let's turn on notifications. All right, all right. So we get some notifications every time they tweet and we'll follow them on Facebook. Well, I'm already following them on Facebook, so that's positive. Okay, and let's see if we can follow them on Instagram. All right, so 1,600 followers on Instagram and we are now following them on Instagram. So this is how I research my companies, guys. People always ask me, how do you do the due diligence? How do you do the research? How do you find out about these companies? It's a lot of work. So on their website, here as well, you will find an investor section and you'll find a news section. If you click on news, you'll see some of the most trending news for the company. So I clicked on the most recent news right here. Canadian company, Planveda, is game-changing the dairy-free milk industry. So I'm gonna show you that article real quickly here. I'm gonna show you that article. All right, so here's the article that has been published on June 3rd. Canadian company, Planveda, is game-changing the dairy-free milk industry. And this talks about the dairy-free milk aisles maybe getting crowded, so how can one competitor stand out amongst the rest? Simple, do something that hasn't been done before. So this kind of breaks down what they're doing. Planveda is a Canadian company that creates unique plant-based milks and beverages that are the first of their kind after a family health tragedy, Planveda's founders launched their company looking for healthy, plant-based options, like the world's first vegan lassi made from a multi-plant-based blend of healthy and delicious ingredients. Planveda focuses on not only making an alternative to dairy, but making it better than the original in taste and health benefits. Unique products. While many dairy-free milk brands have gone the route of finding a simple alternative, Planveda has created products that are one of a kind. By creating the first vegan lassi that is creamier than real dairy, they've landed awards such as Veg Expo's Product of the Year 2019 Award and a Clean Choice Award by Cleanating Magazine in 2021. Planveda has formulated their dairy-free cashews milk to include unique ingredients such as pistachio and saffron. They've created a line of products from their lassi range to creamers that are unique and rich in flavor in order for not only stand out among competitors but give consumers varieties to choose from. So what are the health benefits? When creating the Planveda line, the goal was not to find a replacement for dairy but to find something 10x better in flavor and higher in health benefits. What we decided to do is create a revolutionary product that's healthy blend of multiple ingredients, said Planveda President Michael Yang, who I interviewed, stay tuned to that interview. That doesn't just taste nice but is also natural and provides total nutritional value. This innovative approach ensures your meals and snacks don't miss the health mark. For example, their cashew lassi boasts a high 10 billion live probiotics per cup to promote a healthy gut, making this dairy-free replacement healthier than the original when switching to a more plant-based lifestyle. Many dairy-free products miss out when it comes to adding probiotics which is often why consumers still choose dairy, knowing that 70% of the immune system is housed in the gut. Planveda ensures the level of probiotics in their drinks surpasses expectations. Among, along with promoting a healthy gut, Planveda incorporates plant proteins into their drinks, making the need for traditional dairy even more obsolete. Whether transitioning to a plant-based lifestyle or incorporating more diverse products into a diet, Planveda makes the process smooth. How they continue to change the industry. Planveda continues to change the plant-based industry with providing unique alternatives that stand out in the milk aisle by creating products that taste better, are healthier than dairy and are unique in flavor and nutrients. Planveda has shaken up the plant-based milk market. So that's a press release that came out about Planveda and you can find out more right on their website. So I just wanted to share that with you guys because I think that's pertinent information. So it's currently trading at $1.50, not a bad start. Not a bad start whatsoever. If you guys have any questions, please put it in the chat. Love to know what you guys think about this brand new IPO. I think there's a chance for it to be very special and we love to bring you guys winners and we love to bring them to you first. We've been doing it for four years. Seems like every time there's a new IPO we're the ones bringing it to you guys first and that's what we do and we like to do that and we're gonna continue to do that. Now I'm gonna go through some more investment highlights. So this is an award-winning multi-plant recipe, an award-winning proprietary blends of multiple plant sources mean that our products not only offer all around nutritional value but also are great tasting. Our customers don't miss dairy a bit. Established distribution, product placement in over 100 retailers, some big names including Whole Foods, Save On Foods and with our premium grocery partners. So some big names that they're partnering with and that could definitely be huge for them short-term and long-term, multi-channel revenue model reaching consumers through wholesale business and our direct-to-consumer e-commerce platform. We're meeting the market where it's growing. Growing market opportunity, the plant-based dairy industry is in its early stage within the 490 billion total dairy consumer market. It is growing faster as consumers demand healthier options and become more environmentally conscious. PlantVeta Innovation Center, our 25,000-square-foot state-of-the-art facility is a springboard for new product development and large-scale production. It will serve as an end-to-end plant-based go-to-market hub right from innovation to production and distribution, national and global expansion. Foundations are being put in place to distribute products nationally and beyond and are ready to scale up. Proven management team, driven by a powerful team with years of experience, our knowledge, expertise and passion places as a leader in the plant-based market. State-of-the-art distribution and R&D center. So you guys can see this a little better. This is the investor presentation. Well, yeah, of course it's interesting. It's a brand new IPO. Doesn't get better than that. It's a new toy to play with. And of course, we're bringing it to you first. What do I think about the OTC Play fill? Well, I think it's a very risky. And anytime you have an OTC play with billions of shares, I would say proceed with caution. But it's done well. So you wanna ride momentum and you wanna take a risk on a stock with a stop sign, you know? That's all up to you. I have talked about it within our club and there are members that are buying the stock, but it's the ultimate in risk. And you need to be aware when you're dealing with penny stocks, especially sub-penny stocks with billions of shares that you are literally buying a lottery ticket and you have a very good chance of losing your investment. So it's got a state-of-the-art distribution and R&D center, a 25,000 square foot state-of-the-art facility in Delta BC. Phase one upgrade underway that will support 10 million a year in sales with plenty of room to grow, capability of housing approximately 200 staff. So this is a huge facility. Very, very, very amazing facility, state-of-the-art facility, impressive. And you know what? I'm gonna try to do a tour of this facility. So if I do, I'll try to make some videos and give you guys a chance to see the facility even closer. Established distribution. We're in over 100 stores, including nationally positioned retailers, whole food markets, choices markets, save-on-foods, spud.ca, fresh prep, luneo mall, mine heart, natures, food markets, fruity canna, and palm natural markets. So plan VEDA is the first of its kind offering award-winning multi-planet source products with explosive growth. So these are the products right here. The original Oatly, Oat Bay's Dairy Alternative Company recently went IPO, and you can see how some of these IPOs have done extremely well. Very good butchers. We also brought you guys very good butchers. They've been a huge success. Good food. I've talked to you guys about good food. They've been a huge success. So a lot of these companies I already talked to you about have already been a huge success. And FoodX, another company that's recently gone public and had a huge success. Plan VEDA is an award-winning multi-food technology company ready to scale. A recognized brand in the market, one of a kind of multiple plant source products combining the best of cashew, oats, coconut, real fruits, et cetera. Three current product categories, 25,000 square feet facility under upgrade, e-commerce shop. So, and only a 16.5 million market cap. Okay. So when you compare them to Oats, O-T-L-Y, Oatly, which is a 13 billion market cap, we compare them to Vary, which is a 450 million market cap, which I also brought you guys first. We compare them to food, which I've been hearing their ads on the radio here in Vancouver, 582 million market cap, and now Plan VEDA, only a 16.5 million market cap of baby. So timeline and key milestones. So in 2019, they launched the world's first vegan probiotic lassi, one product of the year award for the Veg Expo, launched the cashew milk product category. In 2020, launched the coffee creamer product category, probiotic lassi named a finalist on Vancouver Magazine, product sold in 100 plus online and offline channels, launched e-commerce subscription service in BC. Q1 2021 secured 25,000 square foot, which I just showed you, state of the art facility in Delta, British Columbia, won clean choice award by clean eating magazine, increased distribution, and launched on LumineuMall.com, the largest Asian online grocery delivery service in British Columbia. Wow, that's impressive. Q2 2021 Plan VEDA Innovation Center Development, new product development, yogurts and dips, and secure national distribution partners, welcome innovation partners in the innovation center, and launching their IPO today. In Q3, which is starting next month, launch vegan yogurt line, national rollout in major retail chains coming up, fulfillment and delivery partnerships, significant push on direct to consumer subscription business on planveda.com. Q4 2021, product and licensing requirements ready for international expansion. So we're talking about international expansion by the end of this year, folks, expand production capabilities outside of BC, plan VEDA Innovation Center completion, and additional revenue streams. So this is their current products, the award-winning lassi, the cashew creamer, and the cashew milk. So we're gonna go through it. Cashew creamer is the plant-based coffee creamer made from whole food ingredients, cashews, coconuts and oats, differs from the competition, doesn't contain any oils, sweetened with only one gram of maple syrup, and a variety of flavors. So they're putting maple syrup in their drinks to give it that sweetness. Their award-winning lassi is a plant-based lassi, plant-based yogurt drink combining all natural ingredients such as cashew, gluten-free oats, herbs, spices, and a real fruit of your choice. Contains 10 billion probiotics per cup, promoting good gut health. Worlds first, unlike anything on the market, unsweetened or sweetened by maple syrup. So you have your choice. And the cashew milk with spelt MYLK, plant-based milk made from whole food ingredients, healthy, dairy-free cholesterol-free beverage with no added oils, available in convenience, smaller to go, or large formats, variety of flavors, and those are their three. And the R&B Research and Development is working on Innovation Center Serves as a springboard for new products. So they are working on a wide variety of new products. So they're working on plant-based yogurts and dips, plant-based dips. Here's the team that makes it work. So this is the team. Michael Yang is the president that I've interviewed. Stay tuned to that interview. The chief executive officer is Sunny, Gurnani, and you can see the director of product innovation, Venita Gurnani, and the chief revenue officer, Mayor Sajnani, and the director and advisor is Claire Smith. So that's plan Vita, guys. Brand new IPO, hope you guys like it. We are the first to bring you this pick. And that's what we seem to do here better than anybody else's. We bring you the winners and we bring them to you first. We put them on your radar, we put them on your watch list, and it's up to you, the public, to decide what you're gonna do with that information. I'm not here to tell you to buy anything. Remember, Rich TV Live is strictly for information and education purposes. Please do your due diligence, do your research before you invest in anything that we talk about here in Rich TV Live. What do I think about Pharma there? Well, I brought you guys Pharma there first. So clearly I'm a fan of Pharma there and what is there not to be a fan of? They've been a huge success. Congratulations to members who got into Pharma there. I brought it to you guys first and they've been a huge success. I believe they're up about 200% in the last month alone. So what's not to like? Been a big fan, told you guys it was gonna be a big winner and it has been. Love to know what you guys think about this new IPO. If you liked the video, please smash the like button, comment down below, share the video everywhere and subscribe. Brand new IPO, new toy to play with, new opportunity for investors, symbol milk, M-I-L-K on the Canadian Security Exchange. Company name is Plant Veda, their website. Let me show you guys their website once again. Please guys, go to the website. This is their website, plantveda.com where you can learn more about the company. This is how I do my research. This is how I do my due diligence. This is how I'm able to understand more about what the company does, what makes them unique and get a chance to really get to know the company intrinsically is by doing the research. So type flow, growing industry, strong growing management team in a growing sector with huge revenue growth potential and the chance to grow internationally and this is the first day it's trading. So typically with IPOs, we've seen that I would say at least 60% of IPOs do well right out of the gate but some don't. So I'm not suggesting you should buy it right away but what I am suggesting is put it on your watch list, put it on your radar and let's have a discussion about it, right? Let's talk about it, let's have a discussion about it. You can go to richpixdaily.com and we've got a forum where we can go and talk about picks and the community can talk about picks and share ideas on picks like this brand new IPOs. So that's the whole idea here with Rich TV Live is we're gonna bring you the picks, talk about them, break them down and then as a community come to a consensus. So I'd love to know what you guys think, comment on the video, let me know, do you like this pick? Are you planning on buying this pick? Are you waiting for an entry? Are you buying in today? Are you putting them on your watch list? Let me know, is your boy Rich from Rich TV Live and stay tuned to the interview with the president, should be coming out any day now. Get your popcorn ready if you're not winning, probably not watching, we bring you the winners and we bring them to you first. What do you think about Plan VEDA? Symbol Milk, M-I-L-K on the Canadian Securities Exchange is your boy Rich from Rich TV Live, bringing this brand new IPO and we're the first ever bringing it to you. We did it again and I'm out, peace. Happy trading everybody, hope you win big. Let's have a big week. And it's these types of picks that are helping the community win because we just keep bringing winner after winner after winner and new IPO. It seems like almost every week now we're launching a new IPO for the community and for the world to learn about first. So here's a new one for you guys, hope you like it, comment, let me know what you think. This is Rich from Rich TV Live, signing off. Happy trading everybody, we'll talk to you soon.