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Published on Aug 18, 2011
Insight - Most men look at their faces in the mirror in the morning and decide to shave depending on the programme for their day. (Eg: Business meeting, weekend, partying, dating etc;)
Background and task given - The brand perception in Sri Lanka was very low compared to it's competitors.Therefore, This campaign was launched in year 2010 to re launch Bic Easy 2 to change the perception of the brand to international standard and gain awareness, higher perception & market share.