 Welcome to JSA TV, where we're covering the latest stories, trends, and innovations from leaders in global connectivity, real estate, the channel, and the networks within. Buffy Hierarchitis of JSA and joining me today is Michael Jaffe. He is the Vice President of Channel for Involta, a data center leader. We're reimagining the channel here that specializes in cloud, co-low, and connectivity across the United States. Michael, welcome. Thanks, Buffy. Thanks for having me. Welcome back. I think I saw you here last May, so it's great to be back. Yes, we are back here at Channel Partners 2024 in fabulous Las Vegas, and there's no better time than to be here with you. Michael, to talk about Involta's new partner community, the Involta Partner Community. Why don't you tell viewers a little bit more about the recently relaunched channel program from Involta, the new portal, and all that it has to offer. Sure. Thanks, Buffy. Everybody, so when you all saw me last year, we talked about sort of how Involta really needed to reinvigorate how we work in the channel. So we took that feedback and we did launch a whole new program. It's called the Involta Partner Community. So we have different scenarios for partnerships of referral partners, we have resale partners, we have white label partners, and then we also work with our TSB partners as well, like Avant, AppDirect, and we just recently signed a contract with Sandler. So really looking to, I really kind of get that, energize that and take that forward. We've also created a portal. That was one of the things that we were lacking in the past. So the portal allows you to access information, allows you to register deals, communicate back and forth with the teams. So it's a kind of huge development for us, and we're really looking for to grow the business, get more partners involved and take this forward. Even with all these updates, I mean, they are newer for Involta, but Involta is no stranger to the channel. I mean, we both know Involta wins multiple awards year after year, better channel focused. Why don't you tell viewers a little bit more about some of those accolades? Sure. So we were just named to the CRN's MSP 500 list. We took an award last year as well in the MSP 500 category. I think we came in like 120th, I believe. So we're looking to do better this year. We have strategic partnerships with companies such as Dell. We actually named Dell our partner of the year at our sales kickoff just recently. And then in 2022, we're Veeam's partner of the year. So we have very deep and broad relationships, not only with the channel community, but also with our key OEM and vendor partnerships. And we continue to grow that. We build our business on top of Best of Breed Solutions. And then as a partner with us, you can then resell those solutions or furl those solutions and really kind of make it make it what you like working with Involta. While we're talking about partnerships, I know you have long standing partnership with VMware. And we've been hearing a lot of the chatter here on the floor about that acquisition, the Broadcom acquired VMware. So why don't you give us a little bit more information about how that affects Involta partners, benefits, effects. Let's hear some details there. Yeah, so we've had a relationship with VMware for going on at least over 10 years at this point. We had always been a high level partner with VMware. Our entire IAS solution is built on top of VMware. So whether it's multi-tenant or dedicated solutions, that's all VMware based. Obviously, there were some changes to the programs, but I'm happy to report that we've actually been invited into when we've accepted a partnership opportunity with VMware slash Broadcom in the premier space. So in the VMware cloud service provider program, you're going to hear more about that from us over the next few weeks. So from a customer's perspective, you know, again, things change if you're not comfortable with the technology that you will have to move to a new platform, Involta can kind of take care of that for you and then work that as a service. Also, for MSPs out there that were not invited to the program, we are going to be rolling out a white label program for you as well. So you can retain your customers, we'll handle the technology, you can service support them as if they were your own. We really felt that it was a miss for some that didn't make it. So we're providing them an opportunity to still be in the VMware ecosystem, working with Involta. And again, the customers are yours. The technology, we will kind of handle that for you. So very exciting. Yeah, that is exciting. And that's great news for Involta and the Involta partner community for sure. And just talk a little bit about sustainability. A little bit here. I mean, I know Involta is known as the sustainable IT partner of choice. Want to tell viewers a little bit more about why? Sure. So we actually in 2022, there was a report ESG report and Involta was named kind of as a sustainable data center provider. Now I can't say that we're we have that in every single day data center that we operated. But overall, we're definitely ESG friendly. So if you have a customer or partner that needs to have an ESG footprint or ESG is kind of part of your corporate culture, corporate mandate, Involta can help you kind of fit the bill pretty much across all the data centers that we have today. And those data centers are growing and expanding. I mean, there was just some news recently about the acquisition in Green Bay. So Involta is definitely continuing to grow rapidly across multiple emerging markets. Yeah, no, it's fantastic. We just opened the Green Bay facility in Appleton. So that's gone live. And then really, you know, we hope to grow double our size over the next 1224 months. Absolutely. Obviously, you know, we have the Karla partnership. So they're investing in us and we're going to continue to grow. Yeah, exciting times for Involta here at Channel Partners 2024s or anything else you want to add? No, if anybody's interested in becoming a partner, come to Involta.com slash partners and feel free to register. We'll send you some more information for those trusted advisors out there. Again, we work with all of the major TSBs that are out there. So if you have any information or need information, reach out to your regional sales folks, they'll contact us and we're more than happy to help you close in business. Great. Michael, always a pleasure having you here on JSA TV viewers. Thank you for tuning in to another episode of JSA TV here from Channel Partners 2024. Stay curious, stay connected and happy networking.