 Landon McArthur Securities and Marketing. My last video I did on how to sort of use your personal social media profile in my opinion to Choke potentially get meetings and and let your clients behind the curtain of who you are as a person Feel free to go back and watch that video on how to use your personal page What this video is going to be focused on is how to use your business page now This is Landon McArthur's opinion. This is not like, you know backed by Research I could probably go pull that if if fine I may one day to try and figure this out from a data point standpoint But I just deal with this stuff all day long and so I feel like I have an okay opinion on it So I just wanted to kind of have an opinion piece on how you should use your your business page as opposed to your Personal page. So first off should you have a business page? Yeah, you need a business page especially if you're going to have any sort of budget ad budget towards your Your brand you're gonna have to have a personal page typically to anchor that budget to and your ads manager It's gonna be tied to that business page, etc So you can't spend money through your personal page. You have to have a business page to do so So one of the things I think your business page is really good for is reviews I think reviews is a good place to have customer reviews Live there because there's a lot of cool Website plug-ins you can use to pull in those reviews from your Facebook page onto your website So I think your Facebook reviews and your rating on your Facebook is really important and valuable now what I do want to let you off the hook on is Your business page posting like so for instance the larger brand that you are The more important it is to have an engagement on your business page as opposed to your personal brand So I'm really kind of kind of separate Audiences in the really two main sections if you're an individual producer with a small team and you're trying to build land of MacArthur.com or kodiaskins.com or Whatever calm Well, Cody essence was a bad example because that's a business page But if you're trying if you're an individual producer that's trying to grow your personal brand then I would I already did shot a video on that I would focus on your personal page and have your business page be your source of reviews Some potential content that is really just once a week schedule that out spend an hour a month You know scheduling out some postings look at the holidays for the month and maybe schedule out your posts for that different Holidays Memorial Day, etc One of the guys that I really think has a powerful social media presence is Ramiz Hakim if you go look at him I think he uses his personal page for that also not Norstar But anyways what you can tell is is he specifically thinks through What he's gonna post throughout that month and then takes some time to actually have meaningful posts And he actually posts that on Norstar along with his personal page, but that is a good way to look at it So I would recommend you know postings, you know funny memes that are relevant to your audience and also just engaging in productive sort of conversation business-wise because because your your business page is where you have full reign to do Whatever you want to do From a promoting yourself selling, etc. I would try to keep your promotion of yourself 50% of it, and I would try to keep You know actual client stories and testimonials and videos and have your clients shoot a video on Your business page and then use your personal page to share that from your business page There's ways that you can have synergies between the two But one of the things that I want to try to communicate is that Facebook? If it's a business page Facebook is gonna automatically throttle Your reach of your likes because they want you to pay to you have to actually just because you had a thousand people like Your business page doesn't mean that every time you post a thousand people are gonna see that you can go into your audience Insights and look at those numbers if you want and you will find that okay We'll five a thousand audiences or audience members, and I make ten posts this week That means ten thousand people or ten thousand impressions are gonna come through my business page Not even close, so you'll realize very quickly That Facebook's algorithm is optimized to show Content to those that are engaging with your content Okay, so if you get more engagement on your personal page than you do your business page You're gonna have more impressions more views more impact on your personal page Also, people have their guard down a little bit on who you are as a person your personal page And they're listening and they're paying attention as long as you're not promoting and selling all the time over here It's good, but your business page really is built to kind of be the voice of your business the personality of your business I explained your Facebook If you go look at security and marketing's Facebook page, you won't see a super active You know audience over there. I'm not heavily invested in growing security and marketing's Facebook page right now Because we do so much advertising that we get all the leads that we need whether it's through my personal page or paid Platform through my business page. I'm not typically doing Much organic posting on security marketing over there not because I don't believe in it not because I should be at Probably should have more focus on that, but I feel like From a lead development standpoint, I'm getting paid leads through paid means I'm getting a lot of leads through my personal page in our business page I've never really had a lot of engagement or paid I'm sorry leads that have come through that that business page not to say that you can't Do it and there's probably social media managers out there that are like going. Oh my gosh What is this guy talking about look? I've done millions of dollars of social media marketing organic paid etc And I'm telling you you either get leads from the paid section you get leads from your personal section in your business section Typically isn't where you're getting your engagement from In general unless you're putting a huge focus on that and then it takes six months to build that thing up And you're putting most of your focus on that instead of paid instead of your personal page Which is totally cool. You just need to choose one and go down that road but if you if you put like 50 bucks into Facebook you would reach 10 times the people you would reach if you spent 10 hours making Social media posts under a business page. So that's why I've always sort of lend my budget toward just Putting budget in my paid section as opposed to running Really effective meaningful strategies on my social media That's organic just because I can just get further with with a paid budget than I can with with my organic now Good grief there's experts out there that would totally disagree with me And that's totally fine and they're entitled to do that. So I'm not trying to say that I'm the expert and the voice I'm just trying to give you my perspective on the industry because this is one thing that I do feel very confident that I have a good You know, you're on the ground of knowing kind of what people are doing what we aren't doing It's been a common theme of questions. So I hope I was able to add value to this chat if you noticed this was an informal Conversation as opposed to a whiteboard video where I've got all this data and statistics Maybe one day I'll pull together some research and I bet you you would find that those that are more active on social media Have a high tendency to keep business on the books because all of a sudden I'm in front of you weekly monthly whatever And showing you that I'm working hard showing you who I am as a person and showing you that I'm still in the industry You know, I bet you there's a lot of insurance salesmen that I've turned over and aren't even doing insurance salesmen They're still getting residuals, you know from their book of business But they aren't even focused on there and those that business is going to bleed out to those that are active So that's in my opinion how you should use social media