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Posterscope revolutionises OOH targeting with mobile data

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Published on Jun 3, 2014

One increasingly important component in building a successful media solution is the ability to harness the power of BIG data.

Without the ability to organise, interpret and actually apply data a business would simply drown in data.

Posterscope, the pioneering out-of-home (OOH) communications agency used mobile data from EE to optimise out of home media selections and measure the effect on brand metrics.

This is how Posterscope used big data from mobile to reinvent out-of-home targeting & turbo charge brand metric shifts.

Learn more at PioneeringOOH.com.

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