 Next question is from Justin 90. What do you guys think about 24-hour fitness not freezing memberships? I didn't know these sons of bitches were doing this. Yeah, so I so I looked it up I looked into the details right is that true? Well, so people were complaining that 24-hour fitness was making it impossible to cancel so you'd have to call in to cancel your membership Nobody's answering the phone and then they shut the the call line down and the only way you could get in contact with anybody Was apparently through their website and yet nobody was getting in contact so everybody's getting pissed off and What 24 fitness put out a statement and said that and this is based off this article that I know that I I hope for their sake I hope this isn't true because this is the type person I am I'm such so they're they're getting my Membership dues just like the other three memberships that I'm paying right now I just haven't had the time to get around to freeze them I didn't know they are doing it but just because of that and I know that that's probably fucking a lot of people on the type of person that as soon As this is all cleared and gone. I will walk in cancel that and I'll never get a membership Oh because of the way they handle it. Yeah, just because of what you had well, so I hope for their sake the same true So here's what the CEO said in an email to Members it says please be assured that your membership will be extended for the same period same period that our clubs will be Temporarily closed so rather than freezing their their dues it out like every other gym does you know LA Fitness did that gold Gym did that rather than for either still make any sense They're still billing people yeah, and then if if the gyms were closed for a month when they come back They'll extend them a month. I think that's a terrible It's not the way well It doesn't you can't do that to people that are month-to-month Yeah, if you're a month-to-month membership cancel the fuck you want right You're still creating a financial hardship for people that don't have a job right now Yeah, dude, this is bad. I mean if you were a gym, how would you handle this because also you want to imagine You're here you are your gym company. Maybe they're not Financially very liquid and so they're like oh shit. We can't freeze we need this cash to come in well They fall in the they fall in the category of the the retailers like I said it was and they probably only have 19 days worth of Cash backed up But I mean they also will fall in the category of being able to get loans that will probably be Forgived in the future for to keep your paying your employees and doing things like that So I would hope that that would happen like I don't know that that really that pisses me off to even hear something like that Because scarcity mindset is rough. I'm such a principle guy And I'll as much as I like having the luxury of having a 24-hour fitness membership because I know that they're everywhere And if there's that that few times a year where I need one I use it I'm also type person out of principle because they did something like that that I'll cut them off Yeah, I appreciate the businesses that take a lump and they come back stronger, you know like I feel like You know like opportunity for this is like you can shine in this or you cannot and you can like Try and like hold whatever money you have like still coming in even though you're like everybody else is like hurting right now It's like, you know, I have no empathy for him because part of part of why I left the company was and What how we all got together was they weren't evolving. I felt like fitness had been for the most part they they were part of the the stagnant part of the industry the old model and You know, they really weren't reinventing themselves and thinking of the future we knew that you know digital media and streaming was the future of how fitness was done and 24 fitness was late to the party and considering they're a billion dollar company They should have been one of the first and back in Mark Mastrof days. They were always the first They were the they were the innovator exactly. They were they were setting the bar. They were constantly Creating and doing what was new and cutting edge and man once they once they sold and he was out of that company It was never the same and so I have no empathy for what they're going through right now What so ever well, I have empathy for the people that work there Yeah, and the trainers that are probably handcuffed right now because they have policies like they have policies that say you can't Moonlight you can't be a trainer for them Right, so I don't know have no idea what they're do they did they lift that band right now? Are they telling trainers go ahead and virtually train clients because we can't pay you anymore Like what are they? I have no idea what they're doing right now But the people that I feel the most sorry for are the people that are employed there that are probably not getting paychecks anymore Because most of them are our hourly employees I think right now one of the most important things that a company can do is Is is pay attention to how they're gonna be viewed by the public when this is all said and done So rather than just looking at the numbers and saying, okay, we can't afford to freeze Memberships we're just gonna extend it after when they come back Because we're in an era of social media and fast communication Now the word gets out right the word gets out that you guys are doing this and you guys look like assholes When it's all said and done that's gonna look terrible on you and it will probably hurt you more Then had you done the you know the principal thing and sent out an email and said hey guys Look, this is probably gonna hurt us really bad, but obviously we're closed We're automatically freezing all memberships You probably would end up in the long-term better off rather than this strategy and shutting everything down and not responding to anybody Because that was a big complaint is that people couldn't even shiesty it couldn't even talk to anybody to cancel their membership Which is you know, that's a little that's not the best not the best strategy and I recommend this for any business if you're Suffering right now. I think if you're honest to your customers tell them what's going on. I'm not saying it'll save you But you're gonna be remembered for how you handled the situation more That you know a lot that's how you're gonna be remembered you remembered how you handled the situation So think of it that way like how am I gonna be remembered? How's my company gonna be? How are these people gonna remember us when all was said and done are we gonna be remembered as? Greedy or as unfair or are we gonna be remembered as that one company that? You know did the right thing for its customers because that I think is gonna go a long way when when? All of this is you know said and done. I agree