 how to stand out from the crowd and how to optimize your LinkedIn profile. But being personalized with your connection requests you're more likely to be accepted than just hitting every single connection. Hey guys, welcome to AXI Vlogs. On this channel I talk about life, work and business in Dubai. And today we are filming our third episode with Trisha Chapman. She is consultant and she helps people to get a job in Dubai. And this video will be about how to stand out from the crowd and how to optimize your LinkedIn profile. So let's start. Today it's so important to build your personal brand. It helps you to build connections, it helps you to get a job. And in general today is everything about personal brand. Doesn't matter it's LinkedIn, Instagram, Facebook. So what do you think about building your personal brand on LinkedIn and how it can help you to get a job in Dubai? Yeah it's a good question. So yes, when I've been talking in our previous episodes all about cover letters and making sure that your CV is achievement based. But these alone, these days will not get you a job alone. I mean you need to do more than just that. So as you can imagine, and I'm sure that you've all seen, that on LinkedIn especially, and it showcases you how many applicants there are or there have been for the job before you're applying. So sometimes there's 800 maybe even a thousand applicants, especially for those on Apple, Amazon, Facebook, these types of roles getting a huge number of applicants. So a one in an 800 chance it's pretty rare. Now Dubai is a recruiters market and what that means is that you know when the job market is so saturated recruiters have the ability to pick and choose who they want. Now it's really really important to be able to stand out from the crowd and position yourself as an industry expert or a generalist, whatever avenue you want to go down. So putting out a consistent message on LinkedIn of showcasing who you are and what you've done in the past and what you foresee in taking that brand or that company to the next level. So that's what personal branding is. A consistent message displaying who you are and what you value. Guys before we continue I want to say that if you've been looking for a job in Dubai but you have no success you don't hear back from recruiters and you feel desperate Tricia can help you to get your dream job. Tricia can you please introduce your services and how you can help? Absolutely. So we offer an array of personalized services. We work one-to-one with all of our job seekers. We support them with LinkedIn optimization, cover letters and of course CD writing and for those aspiring leaders or people with more than 15 years of experience we offer support with personal branding, personality assessments and of course interview coaching. And do you help candidates to connect with recruiters? Absolutely. So we've got a dedicated UAE job seeking package. This it has a list of all of the available recruiters within the industry. There's over 50 listed in this package and of course cover letter writing and email pictures and CV writing templates. Sounds great. Thank you very much. And how often do you post on LinkedIn and share your opinion, maybe share available information? Yeah so there's no hard and fast rule. There's no guidelines that say you must do it once a week or every single day. And I think you need to work out what works best for you and when your peak times with the maximum amount of engagement. And it also depends on how many followers you've already got and if you're really focused on those vanity metrics and what I mean by that is you know the number of likes or the number of comments but it's all about consistency. So if I was a job seeker I would be wanting to post three maybe even four times a week with a consistent message of showcasing who I am on the digital space. Yeah your expertise exactly and why. People want to know the person behind the screen. So yes it's great to showcase who you are and what you do but be a little bit personal as well. Let's say you found that you found out that some companies are hiring now. Do you advise to approach our recruiters directly or it's a bad idea? No I do advise that and I advise it with my clients but just be aware you might not be getting a response each and every time. So some tips and tricks you could do is try and comment on their own posts or their own articles that they might write consistently so that you get noticed. So for example if I've got someone and I do have people the same person always commenting on what I post I start to notice them. Now it's just human nature you know you can start attracting of your audience and knowing them and so that's one trick you can try and do. Don't just email them and say I'm jobless I need a job help me because you're more than likely not get a response but also another maybe tips or tricks if you allow me. Try to reach those people in the organization because quite often they can give you an internal referral so you know companies have internal schemes that allow internal referrals so then you've got more of a chance of not only applying on the job board but by having someone within the company refer you. So yes recruiters find it difficult to find talent but in my humble opinion it's because people are not showcasing on the digital space what they can do. So how can we find talent if people aren't showing it? Yeah that's also true. So this is why personal branding is great you might think you're bragging about yourself but it's just showcasing what you're capable of doing which means easier for recruiters to find you. And what do advice like many people keep their LinkedIn profile very short and brief they just mention their like history work experience but they don't mention their achievements so do you advise to mention all the details like in your CV basically or keep it short. So LinkedIn is like the umbrella so you don't want to be super duper fine-tuned every single little detail especially if you've got non-disclosed information that you can't be showcasing about the company you know budgets handle revenue increases you need to be careful on that front but on the other hand there's a program that recruiters use called or not all but some may use called LinkedIn talent. Then what this is on is for on the other side to be able to find talent within the platform. So if you don't have a content rich profile recruiters can't find you or get to know you and think and form an opinion about you. So having your responsibilities maybe some generalized achievements or significant contributions that you made would be a way to be able to stand out from the crowd. And what do I do advice to write in your bio in this first line just your position or do advice to write like in my case let's say I'm a marketing manager or I'm a youtuber like what type of information should I provide there. So at the end of the day it's all about you so we want to know a little bit about you where you've come from explain your journey and again what are your your career achievements in a snapshot you know where you have progressed your core skills and you could even maybe give a little bit about you you know you're a gym advocate or you're a health and fitness guru on the side so a little bit about you from both a professional and a casual or personal standpoint. So there's no right or wrong I mean at the end of the day that's what personal branding is but I strongly recommend having it you know a content rich so half a page or a quarter of a page summary but that paragraph is considered as your keywords in the lindian ATS yes yeah exactly and LinkedIn is the highest ranking platform on Google so if you type in your name usually your LinkedIn profile will actually come in the Google search so you these are the types of words that you want to include in the about section and how do you advise to search want to drop on LinkedIn is there any specific process that you recommend to follow so it's got its inbuilt system so on a search panel you can just literally type in the job that you want and the location that you're after and most importantly is set the alerts so you can set alerts to have them to your email to just to your LinkedIn notifications or to both you can have them on a daily weekly or monthly basis and there is a like an addition to them then you can just call sales manager and they advise you to use it for the job search yes to be honest with you it's more for those people who will be selling something usually reserved for sales sales people maybe you can find recruiters you can find recruiters absolutely but I don't think my humble opinion I need to be careful I guess advising people but it's probably not worth the the amount of costs that you have to pay yeah it's not cheap actually yeah it's quite expensive especially when the basic LinkedIn can do the job but these days you really have to think outside the square so yeah yeah so you need to play around yeah trial trial so if I found the job that I like on LinkedIn I applied for it do you advice to approach people who already been working in that company and ask them for a referral yeah yep I do so just don't expect a reply because I think people get hard enough you know if some people are very inclined to help and you know be part of the community and empower people but others just it's like you know not another job seeker trying to help me so I think you need to be targeted so you know don't apply or don't reach to every single person choose your top four top five companies and really focus in on those until you at least get some traction before you start going to apply to 50 60 jobs every day what is the best way to build connections on them connect with people and maybe they'll help you to get the job as well it's great so on LinkedIn you've got the ability to have followers and connections either one either way that you choose I think it's really important to be personalized so don't just hit that connect or follow button send them a message showcase that you are really interested in what they've done in the past you could even submit a video cv there to say you know hi Patricia I recently just read your article on job seeking in Dubai I really loved it please feel free to have a look at my own video cv and should you come across any available opportunities I'd love to hear from you so yeah so you're linking a little bit so it shows that you've done your research about who you're connecting with even if you haven't okay just skim over and then let them know what how you can help them in the past but being personalized with your connection requests you're more likely to be accepted than just hitting every single connection yeah that's very valuable advice thank you very much it was really interesting interview and guys if you want to reach out to Trisha if you want to use your services she can help you with creating perfect cv for you she'll connect with recruiters she'll help you to prepare for an interview there is a link in the description under this video so check it out and thank you for watching I will see you in the next video bye bye