 Here from Silicon Angle, we're at HP Discover 2013 and I'm here with Patrick Osborn from the storage group. Patrick is the director of product management and Patrick, welcome to, this is what we call the B-roll. We're out here. Thank you so much. Great executives. We can't even kiss you on the cube. We have so many hot announcements that we got bounced, so it's good. It's true. Yeah, exactly. Let's talk about them. So jump in. Tell us what your announcements are all about. Yeah. We had a lot of announcements in storage, you know, Flash, Store Ones, VSA, all sorts of stuff. But today I'm going to talk about Store All. So Store All is our scale-out platform for doing file, scale-out, NFS, and SIFs for unstructured data. We have a set of series announcements around object storage, so we have new object storage capabilities, APIs, things that will help customers do metadata management. And with some of that new technology, we're able to bring in a new ecosystem from various ISV vendors to solve some specific customer problems. Okay. So a lot of announcements around that. So like if, for instance, what are the customer problems that they can solve now that they couldn't solve before, or they will be able to be shortly, I guess, if you've got ISV partners? Yeah. So a couple of things that customers are struggling with, and HP's trying to help, you know, HP's a really good partner with ISV. So we have customers coming to us saying, I have problems with enterprise-sanctioned share, so access to data outside the firewall, how to store that securely, get it out on your mobile devices. So we announce support for Citrix Sharefile, so they do this enterprise-sinking share to help customers mitigate that from a risk perspective, and also really enable and empower their employees to get data outside the firewall and for a mobile workforce. So that's one of the things that we work on. And then for other customers that are, let's say, a mobile workforce that needs to archive documents, so you're dealing with invoices and signed documents and, you know, images that you need to take outside of the, you know, like from a mobile phone. We work with Eternity. They do, like, secure archiving, and we have a cloud connector now, so you can store things, store images and documents securely for regulatory purposes outside the firewall and have them sync back to your data center that will ultimately be stored on store all. So we've got some really interesting things. Another ISV we're working with is Signium. So they do a lot in the media and entertainment space. So some of the freemium services out there for Sinking Share, right, they don't really do good with very large file formats. So if you're a content delivery network and I want to send you, like, a movie, for example, those files can be terabytes in size. So they're really specialized in being able to collaborate on very large file formats. So we have some support for their product called Media Show, so we're really trying to help people with managing data outside the firewall, in the cloud, but for customers that have a hybrid environment, things on their phone, they want to ultimately have access to, you know, storage that's in the customer's data center that's secure, managed. So talk a little bit, I mean, you touch on mobile, but, you know, kind of how mobile has changed, you know, kind of the angle from the storage perspective and how that's changed from the last couple of years. Yeah, so first of all, it's driving insatiable, you know, growth for storage. So the space that we deal with for store all is all unstructured data. So documents that you're sharing, pictures, you know, rich media types. So just in terms of the growth, it's really, it's making the storage infrastructure buckle for a lot of our customers. The second thing is access. So a lot of traditional data centers are used to having data just managed for a specific application in the data center. It's secure, they're cool with that, right? All locked down. Yeah, so now everything's flying out the firewall, right, with, you know, other sort of solutions, Dropbox, Box.net, and a lot of our customers, including HP, we struggle with this too, right? Where, you know, we have a mobile sales force, a mobile marketing force, you know, I want to be able to, let's say, grab collateral here so I can talk to you about specific solutions, so we're trying to enable that, but to make it secure, that's a big issue. Okay, so then the other big trend that we're talking about, one of the big trends here, obviously, is cloud, and HP's, you know, announcing their unified cloud strategy, got private, hybrid, public cloud, to talk a little bit about kind of how cloud is an option for storage and cloud is an option for access is impacting your clients and these kind of older line dedicated storage solutions. Yeah, so one of the things we want to help customers with is their path to the cloud, right? So we talked about some solutions that have, they're hybrid in nature, right, so I have some storage that's sitting in the data center, right, I have some storage that's sitting out on devices at the edge, and I have some storage that could be consumed in a public cloud service, right, so we partner with hbcloud.com, right, they have a object cloud service that we can utilize, so being able to help customers keep and have access to data that's already been created that's in their data center, but to give them the path to being able to take that data and grow it outside of their data center, that's more of an expense that they can manage as opposed to like a capital expenditure, right, it's in using these ISD partners, there's a way to bridge that for us, so they can have on premise storage, traditional storage that you buy and put in a data center from HP, or they can use someone like hbcloud.com to bridge those together for hybrid use case. And a couple of times you've mentioned your ecosystem in your ISD partners, talk a little bit about how having those types of partners and where they add value to the core solution and how important they are to the customer. Yeah, they're very important, we, you know, we try to do it all here, but we can't, right, so people are doing a lot of innovation, we have great partners, like I mentioned Eternity, Insignia, Citrix, Citrix is a very large partner of, you know, HP and other solutions, you know, VDI and desktop enablement, things outside the firewall, so for us, they do a lot of innovation, especially on the software side, and you know, bringing the gap between the infrastructure and the user experience with these type of, you know, software packages is really important, and one of the key things we see these guys doing as well is that it's hybrid from a cloud approach, it's also hybrid from a management experience, so a lot of these offerings now have a SaaS component, right, so it's a software as a service, you're storing the data in the cloud or maybe in your data center, but the management is happening in the cloud, so the management is completely separated from the data plan, which is pretty cool. So stuff is going all over the place? So you guys concentrate on enterprise, so somewhere there's got to be an enterprise compliance guy go, whoa, whoa, whoa, whoa, whoa, how do we get our hands all around stuff, how are you addressing those concerns and actually you are, they wouldn't be doing these things, but talk a little bit about how that challenge has changed and really enabling people to have access to this data on their brand new phone that they just picked up, like AT&T or the Sprint Store or whatever. Yeah, we actually partner with some other divisions within HP to solve those problems, so HP Autonomy has some really fantastic solutions around e-discovery. Anyone in a big company has been on legal hold, right, for various things, patent rolls and things that go on there. So what we do is we have software that enables very quick e-discovery and guided discovery for everything from emails and unstructured data, and we can do that as an on-premise solution so they can buy the storage and the software to do that. We have hosted solutions, and actually we have a full cloud-enabled solution. Autonomy has one of the biggest clouds out there from a data perspective, hundreds of petabytes. Yeah, it's great. So I guess the good news, if I could summarize is people are eating up more storage, more storage, more storage as we carry around these little mini computers with access to everything at the corporate level and a really exciting time, so thanks for coming on back. Yeah, we love theCUBE, so yeah, Go Bruins. Patrick, how's it going to go, Bruins? All right, Jeffrey, signing off from HP Discover 2013. We'll be right back.