 Back in the day, listen, you call us between nine to five and we're at the desk. After that, you could never get a hold of us. Now you can get a hold of us at three o'clock in the morning when we're just getting up to go to the bathroom for a second in the middle of the night, right? So it's a whole new way of business being done, whether it's we're all sharing cars in the Uber or our homes with Airbnb or Jets. I'm a member of Jetsmart. This is the way of the new economy and I've learned that by being on Shark Tank. My other colleagues that are in business, you know, that started off with me 20, 30 years ago, they're still doing business the old way. If I wasn't on Shark Tank and I didn't notice how these young millennials are doing business, I would still be making a shirt and hoping a, maybe a retailer will buy it and hoping somebody will walk by and maybe buy the shirt. That's not the way it's done now. We're selling directly to the customer, converting social media and doing business a whole other way. I learned the most from Shark Tank and, you know, I hate to admit it. I do sometimes learn from a couple of the sharks. We don't want to give them any credit. Exactly. But I do learn from the other people who come up there on Shark Tank, either what they're doing wrong, if they're doing business the old way and especially the people that are doing business the new way.