 If you want to be the richest person in the world, you're probably making a big mistake. If you want to be the most famous man in the world or woman, you're probably making a mistake. But if you want no fame, you're also making a mistake because status is a fungible human reward that's been exchangeable for thousands of years and almost a million years. So meaning a person of no fame, aka status, experiences the worst reproductive, worst resource acquisition, lower quality friends, more low quality assets in their life. So everything in life is balance.