 Six top influencer marketing platforms for partnering with famous online creators. Hey guys, in this video I'm going to show you how you can get in contact with these influencers. How to go about it and how to build your brand. Now you'll want to stick to the very end because I have a little special bonus for you at the very end and it's a $97 giveaway, I want to make sure that you get it. Now, so we know that these platforms out there, oh I forgot also, have you subscribed? You haven't subscribed? You need to subscribe. You need to hit the subscribe button, especially if it's red. You need to turn it gray and you want to turn on all bell notifications. You want to be notified each and every time I go live or I do an upload of a video. So make sure you do that. Give me a thumbs up too if you don't mind. So we know these influencers are important, but how do we get to them? How do we use their services? Now there's two ways of using these people. First off, it can be a shout out or it can be content from the influencer. A shout out is something that you're going to probably pre-write, tell them exactly what to say. They're going to say that. And the value is not just their audience, it's the fact that they're recommending you to their audience. The audience already likes them, so if that particular influencer likes your product, you're good as gold. And let's break it down even further. There's macro influencers and there's micro influencer. A micro influencer is going to be somebody who has anywhere from 10,000 to 100,000 followers or subscribers, whatever you want to call it. Anything over 100,000 would be a macro influencer. Now your first reaction may say, well, the bigger the audience, the better it is for me. Macro influencers is the way to go. But the problem with a macro influencer is they have less contact with the people that are following them. A micro influencer usually has a tighter relationship and a better response rate. So it may be to your advantage to find four micro influencers with 25,000 subscribers or followers, as opposed to having one macro one with 100,000. Now I will tell you before you start your campaign, make sure you're very transparent. When an influencer is getting paid or they're an affiliate, something along those lines, make sure they disclose that. The FTC is actually looking at that and they're asking people to maybe put a hashtag that is a sponsored hashtag, something along those lines. So before you even get involved in this, make sure you're transparent about the fact that this person is getting paid or they're an affiliate for your company. I would also recommend something like Instagram. You put hashtag sponsored, hashtag promotion, hashtag ad that way that people know. Now the first one I'm going to tell you about number one is meetups or insta meets. OK, let's check this out. Now meetups and insta meets, it's often easier to broker a good partnership face to face rather than online. So you can usually find local influencers offline by attending the right events. Instagram enables and encourages creators on the platform to host insta meets to come together and snap photos. This can be a good way to meet local creators who are into, say, photography that have sizable audiences. Now with the advent of the world illness, a lot of meetups weren't happening, but they are coming back and we all know that people are going to get back together again. We're not going to stay in our houses forever, but I also know there's going to be those people, those people who are going to wear a mask for the rest of their life. Why? I think it's the same people that were driving around in the car by themselves with a mask on. Those are the ones you got to look out for. I'm telling you. The next thing I want to tell you about is fame bit. This is awesome. Now, fame bit is one of the largest influencer marketing platforms for creators across Instagram, YouTube, Facebook, Twitter and Tumblr. The great thing about fame bit is that it's free to post your campaign and receive proposals from creators. Then you get to choose who you want to hire and pay. The ability to choose the type of creative format you want to be pitched makes this a great way to get content made that you may not have had the resources or skills to do yourself. Now, here's the thing. You got to qualify. So fame bit does require, let's say, on YouTube for you to have 5,000 subscribers. So at least you know that particular creator, whether it's you or you're looking for a creator, has an audience and has a following. The next thing I'd like to tell you about is grapevine. Let's go over there real quick and we'll look at grapevine. So grapevine boasts a network of over 115,000 creators with a hefty focus on YouTubers. So if you're into YouTube, this would be a good place for you. Though the platform has recently embraced Instagram as well, you only pay when you book a creator and their fee escrow service holds the payment until the creator goes live with your content. Grapevine also gives you access to historical data on how these influencers have performed in the past and the ability to track any conversions they generate for you. They also offer $50 to go towards your first campaign. So that's a great platform that you can get on. The next one I want to tell you about is number four and it's shout cart, shout cart. Let's check that out real quick. Shout cart. Let's check this out. It's basically a marketplace for buying shout outs. Though some of the prices can be very cheap, it's also fairly open platform, so be sure to carefully assess any influencers you want to work with. Prices start, get this, as low as $15 with basic stats for each creator and a score to help you gauge the legitimacy of their audience. Shout outs can be purchased for posts where you supply the creative with the option to pay more to also get a link in the influencer's bio and limited time. So that's another great resource for you. I highly recommend it. Number five is Wailar. Let's look at Wailar real quick. Here's Wailar. It's a platform that helps you discover and manage multiple influencers. It's a good option if you want to use influencer marketing as a means of sourcing stunning product photos and user generated content. With a built in escrow service, you don't pay until the content is delivered and Wailar only takes 5% commission on whatever amount you agree with the influencer. There's also a managed service option for larger brands where Wailar acts as an agency that manages your influencer marketing for you. Okay, we're through five. We only got five more to go. Let's do influencer.io. Let's check that out right now. Influencer.io is essentially a directory and portfolio site for influencers to showcase themselves. The pricing model focuses on helping influencers promote their business so brands like yours can use it for free to reach out to influencers. Each influencer profile features work they've done with brands in the past and all the channels on which they've built their audience. The platform makes it easy to browse and evaluate influencers you want to work with. Influencer.io may not do much in the way of helping you manage influencer relationships but it is one of the best at helping you discover and reach out to high quality creators. Now you can use any one of these platforms I've talked about here but understand that if you can build a one-on-one relationship with an influencer and cultivate that relationship it's all the better. I'll tell you that if it's a one-off project and it's not unlike hiring somebody on Upwork or Fiverr they're probably going to charge you more than if they think they have a long-term relationship with you. If you can get on a speaking basis with some of these influencers and say hey you know I like what you do but I'd like to do this for a period of six months you may find you'll get a much better deal so when negotiating with these people and on a lot of these sites you do negotiate with them make sure you let them know you know how long you've been around. You know our survival food companies have been around for over a decade so the chance of us you know just quitting tomorrow are pretty slim. However if you've got a new brand they may think you're going to quit after a week if it doesn't work so you may want to let them know hey I want to do this long-term I'm in this for long-term let them know a little bit about you let them know what your experience is say I want to do a six month campaign or I want to do a 12 month campaign and I think you'll find you'll get a much better deal and you'll have a better relationship with that person too. The other thing is be responsive. This is something that a lot of people forget to do. Being responsive is super important. I know when I email somebody I expect within 24 to 48 hours to hear back from them. Though I've emailed people and they don't respond to me and drives me crazy I don't understand that. If you are known as an influencer that gets back with people that you know does what you're supposed to do great stick with it. If you're a brand and you're trying to get people to post stuff for you understand that you've got to be responsive too. You've got to get back with people the same way you expect them to get back with you and understand if you're a brand and you're trying to hire influencers you want to make sure that you're providing them all the information they need in a timely manner. If they're working with you and you're difficult to work with or they don't understand what you want or you don't provide them everything they need they're going to be less likely to work with you and they're going to be more likely to charge you more money because you're difficult. Okay. Difficult people always have to pay more. Don't be difficult. Don't do that. Okay. That's the worst thing you could do is be difficult. Be easy to work with. Be nice to people. Treat everybody fairly and you will get better deals if you're a brand and if you're an influencer you're going to get more brands wanting to come to you because the word does spread if you're difficult or not. Now I hope this gives you some insight into some of these platforms. You can get some really big names to promote you but remember in the beginning I told you that it's not always the big big names that people with millions of followers that are best because they're going to charge you a lot of money. The smaller people that have a 25,000 audience or 10,000 or 5,000 even audience those people probably have a much tighter relationship with their audience and if you think about it you know I have a YouTube channel and I try to answer comments on there and I don't have tons of comments but I can at least get in and answer those comments. Somebody who gets maybe 20,000 comments on a single video they can't answer all those people and since they can't answer all those people they're going to have less engagement with your audience and they're going to have less loyalty so even though they've got this huge audience it's not exponential. It's not like the 100,000 guy is 10 times better than the 10,000 guy. It's not, it's not that case at all. I would much rather work with a smaller influencer in the beginning. Somebody's got 10,000, 20,000 followers, subscribers, whatever it may be than to go out and hire somebody who's got a million because a million guy he's got a lot of offers. Keep that in mind, they've got a lot of offers so they can charge more because their time is all they've got and when they're doing shout outs or they're doing content or whatever on your brand they're selling their time and since their time is limited and they're getting a lot of offers they're just going to keep upping their price and upping their price and upping their price. That's how that stuff works. So I hope this helps you out. Hope you get a little bit more insight on this now. Don't forget I also have a free course below that's the bonus I was telling you about to $97 course below you can click and get it for free. No charge whatsoever, no credit card, nothing. Don't need it, okay? Grab that while it's still free. Don't forget to also subscribe to this channel. Hit that big subscribe button down there and turn it from red to gray. You'll see the color change. You can click it now. You can watch it happen right in front of your own eyes and don't forget also turn on all bell notifications. Ring the bell because that's gonna tell you when I upload a video. That's gonna tell you when I go live and heck, if I go live, me and you can talk. We can talk one-on-one in that chat section. That's pretty cool. Don't forget to give me a thumbs up, get that thumbs up button down there, smash that and I think that's all I got for you. Thanks for watching the video. I'll see you in the next one. Famous online creators, six top, six top influencer marketing platforms for partnering with famous online creators. I'm gonna give it a shot, I'm gonna give it a five. Six top influencer marketing platforms for partnering with famous online creators. I did it. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here and you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.