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What Makes the New Hermes Bike Worth $11,200?

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Published on Oct 31, 2013

Nov. 1 (Bloomberg) --- Luxury-goods maker Hermes is expanding beyond scarves and handbags... Today, it's launching an $11,200 bike, targeting wealthy consumers who want to meander about town. Bloomberg met with the designer and the man behind the project in Paris. (Source: Bloomberg)

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