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Presenting the Jarlsberg Tasting Room

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Published on Apr 2, 2018

In March of 2018, Five Tier - with it's partners Jarlsberg, Digital Surgeons, and Superior Digital - presented the world's first living billboard directing people to the Jarlsberg Tasting Room at the Oceana Restaurant in Times Square.

After finding out about the free cheese and wine tasting via social media, public relations, and listing sites eventual attendees went on to jarslbergtastingroom.com to secure their reservation, then go to a specific location in Times Square at the time of their reservation. At the time of their reservation they were sent a text message and instructed to look up to see their name in lights which directed them to their table.

A street team supported the effort guiding people to the beautiful North Room at the Oceana Restaurant.

Post-event integration with Cityzen Rewards - a free offer rewards app - continued the engagement allowing people to visit other venues in the area.

In total, more than 10MM impressions were delivered resulting in 2,500+ interactions and approximately 500 live tastings bringing the online and offline worlds together, resulting in live tastings and a drive to post-tasting purchase via trackable coupons.

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