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Ice Cube Interviewed by Hamêt Watt | Upfront Summit 2020

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Published on Feb 12, 2020

Ice Cube sits down with Hamêt Watt (Share Ventures) to discuss his entrepreneurial journey in founding BIG3 - where his drive and work ethic come from, why the league is on track for profitability and longevity, the importance of authenticity and really listening to the customer, and how he remembers and honors Kobe Bryant's legacy.

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