 So welcome to this live stream. My name is Michael Rosa and I'm a designer from Czech Republic. I focused mainly on the new technology, virtual reality, augmented reality, 3D scan and I combined them to like new media. So I finished UMPROOM, which is the Academy of Arts, Architecture and Design in Prague. There are three departments of design. I finished the industrial design one. What the studio at UMPROOM looks like. This is like a typical finish, typical projects which we're creating. It's industrial design, so we are shaping mainly we focus on a transport design or even on a small product. The first thing when I came to the studio, I just realized that mainly all of my students or colleagues were like sketching cars from like morning till night and I came here with no driving license till now, so I wouldn't fit in the religion of industrial designers, car lovers. For me, this is 2020 Škoda and this is like 2015 and I was like ok, for me maybe all of cars looks the same and I can see the difference. Why is that? The whole field of industrial design is called shaping of industrial products and industrial design. I focused on industrial design because the shaping of industrial products is like only making better form, like how it looks. Sometimes it's not the solution because for example when you type Kettle through Google, there is like thousands and thousands of different Kettle designs and I can, for like 90% of them, the shape wouldn't solve any problem at all. It's just, you know, sometimes it's cheaper because it's plastic, sometimes it's expensive but the difference is like really small for your user and it's mainly because mostly time there is in industrial design there is no space or room for any innovations. It's sad to say it but mostly time it's because the company don't have enough money for like innovations. There is no time for doing like deep research. It's like pity when you're doing industrial design and at the end you are just shaping forms. Like do it the same as a competition but cheaper. That's what I don't want it to do in like, you know, my creative field. So for a start I will show you a little bit of my shaping design career or the type of product what or how I think about designing the products or design and I will show you a few examples of my design. The first will be a bike rack. When you get the task, the first thing which came to my mind was where people putting their bikes and mostly time it's tube, some signs, street lights or railing. That's basically where I put like my bike. So the first idea was just to make a hole in a sign and that's all, you know. People will put bike and will have a place where to lock them. But once I was at Unprom and industrial design studio I have to make, you know, make a product. So I came with these stands which is just tube, tube. The next example will be nutcracker. I was like, okay, the normal nutcracker which everybody owns is working pretty well. So make it look better, wouldn't like solve anything. The only problem which I have was sometimes the nut is so hard and maybe I'm just weak. And I don't have enough power to crack it and I just get angry and wanted to smash it. So my final product was like this kind of nutcracker where you are able to normally crack it. But when you have a harder one, you are able to use the same product as a hammer and just smash it, you know. Or like women, for example. So this little improvement. Or for example, this is like typical industrial design product, it's a drone. And I was thinking about like carrying the drone because most of the time it's like really big thing. So the shape own would be a package when you are able to put it in for example bag and it will also carry the drone. And you just came to a field, release it and it should work. And for sure you can design like really nice concrete by Greg or really nice nutcracker. But what I learned like through years that the solution is not always in a shape or in better shape of a product. Which leads me to a theme or to a task which we get at UMPROOM and it was sexbot. We have Robin Kopecki who is an experimental philosopher and we get this sexbot theme. And we have to think how the interaction between a human or between a person and a robot in the future. In a laser way or basically how will people interact with robots. And I started thinking that it wouldn't need to be a person or some... I didn't say it, I'm from Czech Republic and my English is not the best one but I'm trying hard trust me. So be pleased. What most of my colleagues started to design was a design of a robot itself, how it should look like. And I came from a different way and I started thinking about how people interact with mobile phones. Because that's mostly a robot right now which we interact the most. And I started thinking about likes because most likes became like addiction, obsession or disease for some people. And I found out that for a lot of people they like literally enjoying getting likes. And I found the study that for many being liked on social media is more important than being liked in reality. And that can lead to behavior and ability to enjoy life in the present or in the moment. A lot of people had like this nomophobia which is no mobile phobia where people getting crazy when they are for like day without mobile phone. And I want to reflect this modern society or this problem in my work. So I create mobile app which collecting likes from social media, from Instagram, Facebook, Twitter and so on. And then send them to a special vibrator or dildo. And each like is impulse so the people who don't know you make you pleasure like you literally. And I create this like video which show the whole product. Yeah so people who don't know you make you pleasure which they already doing on Instagram from a lot of people. You know they put the photo and then you check in how much likes you get. But now it makes you like literally pleasure. And I wanted to show the extreme between intimacy and anonymity. And basically it was a mobile app which was sending likes from social media to vibrator or dildo and it just vibrates. But once I was at industrial design I need to create some kind of product because at the end they ask where is the physical model and where is the product. So I create the dildo or like the special one where each pulse is like each like is each pulse. But it should work without it just the app. And that leads me to my final project at UMPROOM my diploma project where something I chose UMPROOM because you know I spend most of the time there. And I saw like first year students came to school or even people at Erasm came to school and they don't know anything about school. If they wanted to search info about for example our professors or like our teachers pedagogues. They have to go through this like to find a design then they have to find the right department. When they found department they have to click on the studio then to find the head of the studio. And then like Erasm came because UMPROOM don't have any info or like the professors didn't upload them. So you are Erasm guy or like first year student you wanted to get info about the professor or teacher who teach in a different studio. You go to our page and you didn't find nothing then you came to school like a newbie and our school looks like this. Totally lost in some space and a lot of trash. So you go to page getting really really confused. So the result which I wanted to create was this like information medium or information system. And my main goals was like awareness, collectivization and acclimatization students in building of UMPROOM. And I wanted to give them the information like fast, fun way and attractive way. I focus mainly what I already said on a first year student Erasm guys and the middle school which is students who wanted to go to UMPROOM but they don't have those information. So I came up with this like matching game where each card will be one professor or one teacher or one pedagogue. And you will get like all of those infos here on one little page. And it will be also the thing which I should give to students who wanted to go there or in first day of school every student get a lot of papers like how much they need to make, where they should go and you know a lot of information and this little paper should be like another thing which will get the first day at school. And I also wanted my project to combine with this sign which is before each studio, which before each atelier, each doors at school. So the process was at first I need to create head of each professor. So I came from a door to door and I was scanning every professor who is at school. Right now I'm scanning at the hall, yeah I was scanning literally everywhere. I was just going around the school with a bag, computer and 3D scanner and I was going around 3D scanning the faces. Then doing a lot of post-production and that was basically my whole year. Just going around the school knocking at doors, hello are you there? Okay, should I create a 3D scan of your face and why? And then you know a lot of speeches why I'm doing these 3D scans. So my whole year was just catching the professors. And then when I have a lot of all of the 3D scan it came to post-process. I was 3D scanning them then I take a photo from the front side, both sides. And then I was like making a post-production from the photo. Sometimes I need better photos so I was using photos from the internet for example. And here is the whole making of video where I was going at the end with a GoPro on the head because I wanted to show everybody how hard it was. Here you can see the raw data and then a photo. This is the textures of each head, a lot of programming stuff. And this is the final product. Basically I create a mobile app which works with this paper or matching game so with a sign before each doors and on each marker will pop up different head which depends on before which door you are standing or on which marker you are putting your phone. I wanted the app to be working from the first time you came to school download the app it will show you the way to the right studio which you will choose from a menu. Here you can see. You will choose the navigation, you will find the destination. It will show you exactly where it is. This is the sign I was talking about, the head. The 3D scan will pop up. Then you just tap on them, get information about the studio, about the professor. This is the game. You will get information about the students. You will have links to all of the social media of each. This is basically my final project at UMPROOM which is a little bit funny because as I told you this is a typical industrial design studio. This is a typical product which students are doing like cars, trains. I finished my industrial design studio with mobile app which was totally new at least at UMPROOM, at least at our studio. That's mainly because at UMPROOM it's great school but UMPROOM has no studio which is focused purely on digital technology. Basically what I have to do was create my little own place in the studio and to show that this is a way, this is also a design, a mobile app. Of course they were asking where is the physical model and is it still a design. I was like for sure it's a design because I'm doing a solution for a real problem which is at our school that students don't have information. They came to Prague to UMPROOM from different cities, different countries for example at Erasm. They have only information about their studio, about the only one. Mostly time students came from school or graduated at UMPROOM and don't know anything about for example architecture. They studied industrial design and students live in a bubble inside a school and I want to give them the information in a fun way. That's how I became maybe a mobile app designer. I really like because it gives me really creative freedom which I will show you on my personal project because this was a school project. Now the personal projects was a little bit different but I was continuing on a path of mobile design, augmented reality and I really found myself into this technology. The first thing will be package design. I cooperated with the company model package which they are like lead in Czech Republic for package design and we came with this idea of using augmented reality on top of boxes. Basically when I'm starting doing any project it starts from a simple sketch. Then I start to rethink the idea, make it a little bit more clear and this is the final product where each top of a box is a marker and when you put your mobile phone on it there is a digital layer and it was Christmas present box where we wanted to show the idea. So you get the box, you download the mobile app and then you'll see the digital layer. Here is a tutorial what you should do and each box has different digital layer and video. It was just a showcase of how the technology should be implemented in the real world because for example right now you get the new product, for example Beardsrimmer and you get manual where is a lot of every info about the product, how to use it and you know a lot of text and nobody is reading them like this solution there should be digital layer on top of the box of the product you just take your mobile phone and get every info about it you can see 3D model of it with animations, how to connect each parts not only a sketch how it's done now so this is the future of how will package design work or at least manual because right now when you buy IKEA it has really good manuals but if you can saw it right in place how to build it it will be much faster and trust me much easier. Next project will be this VR stand which is quite new project and the center Bohemian innovation center ask us why I'm saying us because it's just me and Herman Sofal which is product design studio really good great guys and they ask us that in Bohemia, in central Bohemia there is these 5 institutions which are doing research in central Bohemia and they wanted to present them to children at elementary school but the problem is that those institutions are doing really like hard stuff let's say like this, for example Biotsev is doing research for cancer they are finding the cure for cancer for example Alibeams have owned the biggest laser in Europe Astronomical institute has the biggest telescope and finding the exoplanet which is planet similar to Earth where people should live in the future and the university center for engineering efficient building are doing box which you put for example in Sahara where is no water at all and they keep or collect the water from Earth I can find the word from Earth so it's like really hard theme which we have to present or show children that there is this institution and they are doing this development or these researches and they are finding something like really needed and basically what would sit like central Bohemia innovation center do they creating these relapse and they will create relapse put it in a hall in a school maybe they will print poster in a notice board and that's how they presenting normally these companies or these institutions and we came with this idea of creating interactive stand which will have a tablet inside and in a tablet there will be virtual space, virtual reality and the students should interact with it getting information and finding information in a fine way and really finding the information and here is a preview of some of those VR scenes inside the tablet so the students could manipulate with the stand and here is the laser and they can shoot with the laser trying how it works finding information they can also get into the lab of Alibeams and the next scene was inside a vein so the child found themselves in a vein they are finding the cancer here is a cancer they get information what is cancer how the cure killing it and so on and here is the scene in space where children are finding the exoplanet what exoplanet is getting information about the institution and final product look like this here is the scene inside and they stand in classrooms on the hall and students should interact with it finding the information so the students were really into it trust me more than in a poster or this media so this was another example of my work and then I came with the idea of this digital layer on a label because right now the logo or the label works only as a face of a brand and I was thinking how to hide or how to put more information in it and thanks to augmented reality we are able to place a lot more than a single logo and I came with the idea of putting augmented reality on top of the logo and thanks for augmented reality we are able to put information which links to different social media and here is a preview of app already working here is the history of the logo it should also collect the new product advertisement for example new shoes or new released shoes here is a fun way of how to use it I'm trying to make for my presentations videos mostly time because sometimes it's quite hard to explain what I'm doing only by a picture so at the end of each product or each project I'm trying to rethink how to present it to for example social media and how to present it to people who never saw something like this but trust me it's hard here is like AR architecture here is Finipe which is development brand call it brand which are doing buildings they are building buildings they wanted to show those people who live across the street how the new buildings will look like so what I'm doing also is this visualization but it's only one part of the project because what they wanted to show them how the light will interact with their building because they need their sign that they approved they are okay with a project so I create this augmented reality tiny street where you can check out it there is also the options of changing difference variation check out the light by the slider in a time from 1 to 4 pm here you can see and you can check out the difference variations how it will change the light here is the whole day like the circle of sun through the whole day and basically what they were used to do they were doing like real model where some kind of modular were modeling like each tree and each building but I found this solution much better at the end it was what I wanted to talk about is also my love to Game Boy or old games which also defines me in my work and I'm like really big collector of Game Boy and I found it as an inspiration an inspiration in its limitation which was in a time and for example like clouds and bushes which are the same thing in Game Boy because they need to save a lot of space or data in each game so they were doing the same thing why right now I'm talking about Game Boy because for me Game Boy Game is something like augmented reality right now because it's really new the technology is not so powerful the first games or first implementations of augmented reality is like really cheap mostly time and it's the same what Game Boy used to be in compared to nowadays game or nowadays quality that's why I'm playing these games getting what I told inspiration I'm also trying to develop my own augmented reality Game Boy games so I'm doing this pixel art in Prague and now we can improve and also this gives me a lot of inspiration for then making augmented reality because what I told it's quite the same and sometimes I even combine the technology like a pixel art or augmented reality like for example this Instagram filter which I made for people who don't own these old games I create blinking games and you are jumping over the enemies and getting more and more points and maybe this will be the end of a presentation but what I wanted to tell you that when I was a little if I wanted to create something like this I would need really powerful computer or have a lot of skills which I don't have any of those but right now you have those technology or the hardware which is able to create anything what I showed you right in your pocket and right now everybody should start to create like right now just take your phone and everybody should create anything basically and that's all from my presentation but I was thinking about showing you maybe a little tutorial how to create augmented reality app it will be face filter at Instagram and I wanted to prove my last point that you will only need a mobile phone to create something so maybe I will move myself here and I will show you right now I'm using a tablet but you are also able to use any Android or iPhone device you are also able to run this app from web browser which is even cooler it's called Sculpt GL and when I was younger just to start sculpting app will be really hard and now I'm able to sculpt inside the web browser on my mobile phone so I could go in a train or tram and start like modeling maybe I should put the intensity a little bit something you got the clue but I will switch to two tablets because you know a pen you could put for example a reference image inside what you wanted to start creating and then you just start sculpt on Android device Android phone, tablet which is like for me really crazy and then you just start to creating stuff let's say we wanted to create some kind of character just let make it really fast okay so let's say we are okay with it I can export it as obj okay I call it now I'll move back to two computer should we switch to... I will duplicate first I will download check out if I send it to right place wait a minute I just found out that I'm not connected to Wi-Fi but we can continue here I will just start the Spark Air Studio which is from Facebook for creating augmented reality filters which is really cool feature because there is already not working? not working? cool okay but what I found is this okay yeah here you can see there is a lot of presets or templates and what we wanted to do we wanted to make maybe head decoration it's called here I will just download the wait a second now it should be inside hmm okay something's wrong I wanted to show this no no no it's there it's here and then we just drag and drop it here make it smaller in portfolio you know I will switch and you can see we just model something I'm able to try it you know right now in a minute it took me like how long just two minutes to model something inside like Android device and right now test it in a moment yeah I just found out that there is it is nice we can change the color for something red you can then texture it or whatever here should be the 3D you get the point that right now like create anything it's it's really easy yeah so I think it's everything from my presentation and right now we've something that we shouldn't switch and you can ask me for whatever you wanted to if there is already anything is there any questions if I so we have questions from the audience so I will read them no digital technologies today how did you learn the 3D AR scanning modeling programming workflow did you have to research it yourself what resource would you recommend yeah basically I have to learn everything by myself the first project where I started doing VR was cooperation with Shkoda where we have this cooperation every year and at the end we create a model of car and I was like okay is there any way how to do it different because the like creating the real car was really hard and time consuming and I was like okay so the task was fit to digital and I was like okay so let's make it digitally and then I started I knew that it should be possible or it has to be possible so you know YouTube start searching how to create digital car here like this and then I started just searching searching I found out augmented reality and then I said to my professors okay there is this technology let's make like the whole presentation like that I took projects 3D model of my colleagues or cost mates and I created the app by a tutorial on YouTube and we presented like that we save a lot of time we save a lot of money because like each model cost for example 40,000 check rounds so we save a lot of money and then by this money we buy virtual reality headsets and so on and I start playing with them you know at first it was games and then I started like pushing the boundaries and trying why we should do things like this like that and you know it just start sculpting something bigger and most of the time it was just by trying learning, failing, failing failing, failing, failing so yeah that's basically how I learn everything YouTube tutorials YouTube tutorials so we have another one here are the things you are designed finished products or do you create demos, prototypes do you work together with others like artists programmers, researchers how did you get into project or collaboration with big brands like Adidas what app did you use to scout on your mobile phone so that's one together mostly time I'm trying to be like my product should be finished product and I don't want it to create demos sometimes I do as for example the navigation inside the school the AR one which will track you to door was just how it should be working but everything else was like working mobile app also Adidas one was like working app yeah it's for the architecture was working app I'm trying to make it like final product because right now I'm working as a freelancer and mostly time I'm selling this like mobile apps this so I'm trying to make the whole package the whole like final products giving them here on App Store you can download it and it's yours so this is the first question second one was if I'm cooperating with ARQIS or programmers designers I'm type of guy which wanted to make everything by his own so mostly time I'm doing everything by myself a lot of skills from like 3D modeling 3D modeling was my main thing because of like industrial design we have to everything 3D modeled so I get really good at 3D modeling and then I start using it for like other skills at first I was cooperating or sometimes I'm still cooperating with programmers or one programmer but right now I'm trying to be more independent so I'm programming it by myself and just by watching youtube videos and c-sharp programming so right now I'm programming it by myself and it's also because when you like the more you so into professions for example programming you can imagine like much more solutions for like problem solving and it gives you like flexibility of like problem solving which is necessary for designer and the cooperation added the adidas one it wasn't for adidas it was for brand which is doing like which is doing logos on a t-shirt which are implementing branding or on everything on cars you know and they are doing the labels basically and I was trying to show them like the next step of branding that it shouldn't be only like buying new CNC sewing machine but they could put it on another level so this was is it all or yeah the app the mobile app it's called nomad nomad nomad sculpt but you can also find it on in browser and it's called sculpt gl I think it's like that sculpt yeah when you try sculpt gl you can find the browser one but in app store or google play you can find it as nomad sculpt ok that's all another question if there is so I'm wondering about the research with the product where the user gathers likes and gets a response that was the deal though I'm wondering is the product tested on both men and females is it used in real life in real life the product was just a showcase it didn't exist and I also didn't want it to exist it was just a reflection of modern society so I even don't want it to be like real and show the problematics how people getting addicted on social media or on internet on their mobile phones and also in the future should be a problem because right now you can check out in Asia for example in Japan how like social interactions get worse and worse and males guys are buying gadgets which is like their female partners life partners like digital life partners and this is like the next the step really big step into it enjoying likes, enjoying digital impulse so it wasn't tested it didn't exist it's just a manifest so another one we have few more here what are your favorite applications for VR and which one is the easiest in European are they free? if you mean for like creating this kind of stuff which I'm doing this mobile app are creating basically in game engines like Unreal Engine or Unity I'm using Unity because of easier like programming you program in C-sharp and Unreal Studio program in C++ which is like really hard but also you can I wouldn't go into like for the details but Unity will be start I would recommend try Unity it's a game engine and then you are also creating virtual reality or even normal games like the the VR stand was only a game inside a tablet and it works on with a gyroscope and you are able everything what you saw create inside the Unity if you wanted to just jump into it and try what I saw it's called Spark AR which is the Facebook like software where you are able to create the filters and publish them to social media to people like wide range of users and try it if it works so this will be the first step and also buying VR gear like headset try it and then you can find out how you would implement it into like your your workflow you can 3D model inside VR like this is the way how to do it just put glasses on and start creating inside VR for VR and that's how to start okay next one it looks like we will have to conduct some workshop with you because other questions are related to it is programming requirement to getting started or progressing further in AR and we have two notes also that Unity and Spark AR are free for students and the course should be should be it could be a deal we can make arrange something like that for example for Spark studio and the second question was if it's necessary to 3D program not the first time I jump into like augmented reality it's five years ago I think I don't know anything about programming I don't know any language I think that still I don't know anything I just know a few a little but you don't need even for Unity just try and fail try and fail and there is a lot of people who are sharing their codes and you are able to copy copy them and paste it into your projects you will found out you will basically learn to code at start by just following the tutorial where somebody is typing something you don't understand but more you doing it the more you start understanding what he is typing and what the syntax between the code and like the real thing which you are doing in Unity for example yeah so you don't need to know anything about programming to start doing your own game we have few questions from Facebook so I will start with the first one why you think there is no space for innovation in automotive design isn't good time for innovation right now when is important price and also ecology problems etc when do you think today we are smiling I think it will be someone from maybe our studio maybe I didn't say that it is another room in automotive design I said that mostly time there is no room in industrial design at all I speak about it globally because what I said because of money because of no time maybe I am lying it is not true for like globally industrial design but here in Czech Republic definitely is because there is no so much brand which are doing their own product which will need their own design and if there is some they just took Chinese components and said okay there is no competition they are doing it like this we wanted to make it little bit different but cheaper and this cut down all of the innovations about automotive I don't like car so much that's why I still don't owe a driving license because I think that the future is public transportation and also it's because automotive industry doing one car after another they just really easy car and three months after they are doing facelift and what the fuck is facelift it's definitely not innovation like facelift is the dumbest industrial design product which exist for sure there is room for innovation in car industry especially big one like car didn't change for the whole decade nothing change there is a lot of room for innovation but I don't know there is a lot of really good guys also from our studio which should change it push into car industry but mostly time the designers aren't changing the product because there is someone on top of them which are saying right now SUVs are the main thing we have to focus it should be for these kind of people this is what they wanted to have and you will get all those like limitation or boundaries it gets to designer and you have to fit inside and it's really hard to change things maybe that's why from designer view of point to make it to create some innovation maybe that's the answer so there are two practical questions one is if the Pecceso app is still available somewhere to download and second one is do you have somewhere on the internet your portfolio the mobile app I was at UMPROOM right now this year I was at UMPROOM as employee and I was continuing to finish my app and right now it's also on App Store and also on Google Play it's called UMPROOM Zee UMPROOM like Zoom right now you are UMPROOM and you can try it but you will need the paper the paper markers for it and I think that I will publish it somewhere but mainly the app should be for students which came to school and there will be three Pecceso three fun three matching game and the second questions shame on me my web page is just broken and I still didn't get there to finish my web portfolio but I'm putting fresh news and everything on my Instagram which maybe I will I don't know if I'm still showing my screen yeah here is my my Instagram account which is like rosa.majkl and here is like everything I'm reacting to news like for example a new iPhone which was released few weeks maybe one week ago and I think that everything like news from me you can find for sure on my Instagram page but honestly I really wanted to finish my web portfolio I didn't know a lot of work a lot of work I'm working on project and that's a problem of every designer to make actualization of your portfolio it's really hard so shame on me but Instagram working so what are you working on currently if you can share it or if it's not secret right now I'm working on one Instagram filter which will be kind of game again and I'm cooperating with mode globally again and right now I wanted to create my personal project because last years I was working only on projects for someone else and I said that I wanted to create something personal my own like design wise and I wanted to cooperate with another designer and making I wanted to connect physical products like vases or this kind porcelain type of product with augmented reality making like drawing I wanted to take the final product and put it to customer and also the customer to interact or finish maybe finish the final form of the product so it will be this kind of like connection between digital world the final product which somebody is buying to reinvent them maybe so that's what I'm I don't want it to say more but to create my personal project so I would like to thank you Michael it was fantastic I really love the part where you showed how quickly it could be done and can you share some link or some contact where people can find you and possibly ask other questions if they were shy or didn't know what to ask today I will put it maybe on a Facebook page right under the stream on the event yeah maybe I should put it right now so easy way lazy one should I comment this question oh is it possible to comment yeah like this for Instagram I also communicate here so if you have any questions I could answer it later you can ask me what everyone yeah I hope you like it I hope that my English wasn't total trash because I wasn't speaking English for a while yeah it's for for a long time to be honest so for me it was nice to to put myself into not the easiest position as a speaker so yeah also thank you for questions hope you like it yeah maybe we'll meet on some workshop personally hopefully personally yeah so thank you bye