 You ever feel like every time you try to actually get something done or make it to the gym or do those new habits that you Said you would do you just keep getting bogged down by things. Maybe a family member needs something from you There's too much traffic There's just too much effort involved to actually get the thing done because the truth of the matter is if We want to do something consistently one way or another it has to be incredibly easy to do So today we're going to talk about one of the number one success killers And the thing that you need to get rid of if you want to get what you want in life. Let's get into it Couple years ago. I was talking about a new martial arts gym with my sister And I was talking about how it was too far across town. And so I didn't want to sign up for that I wanted to find a new gym and she said something like you're so lazy and This is a fundamental misunderstanding of successful people sometimes you look at Anybody who's achieving great things you will see that they've been able to enact what I'm about to tell you in their life So if we're looking at a gym that's far across town It is not a matter of laziness or not. It is a matter of Pragmatism will I consistently go to this gym every single day if there's gonna be traffic jams It's gonna take me a long time to get there I have to get in my car and drive across town and the answer is I'll probably get there the first week when I'm still excited about it and I'm committed what will happen the second week when life gets busy I'm gonna start skipping days Maybe just one at first and then another and pretty soon I'm not going to that gym at all anymore and I've just given up on my martial arts training so this is what's called friction friction is the Impediment to actually going out there and doing the thing that you want So if you're trying to get to the gym every day, it's the time that it takes you to get to the gym It's looking for your gym clothes when they're stuck in the washer or the dryer and Having that make you wait 20 minutes for them to be done And then before you know it you ran out of time to go to the gym It's trying to find your gym shoes when you're not sure where you left them That is friction and it exists in every part of our lives especially in business I mean think about just shooting a YouTube video like this if I have to Charge the camera because I forgot to charge the battery that is friction If I have to go look for the tripod because I'm not sure where I left it If my microphone isn't already set up if I have to change the audio settings the chances of me Consistently doing something are so much lower and so if we want to do something consistently over time We want to remove all of that friction So I'll ask a friend if they've been through a certain part of a training program And I'll see them try to pull it up on their phone And they're just guessing the URL and their browser and they're trying to find their login They have no idea where it is. It's not saved in a bookmark folder. It's not easy to access That is more friction and this is what's going to hold you back from success Now the way that we deal with this is one we have to define what exactly is going to get us what we're looking for So again, if we're looking in business, we need to know what are the daily activities We have to undertake to have success so that could be going through training every single day That could be prospecting that could be the certain sites that we have to visit to get our work done And we want to make sure all of those things are as easy as possible So number one thing you want to do on your computer is just literally clean up your bookmarks folder Get rid of all the things that you're not using and then create really organized folders With all the things that you need to do every single day so that when you're trying to get to that log into that course Guess what? It's one click away It's not you searching for the login not remembering the URL for getting your password and before you know You've given up on actually educating yourself for the day So the easier we can make a habit the more likely we are to do it A famous example of this is if you want to go to the gym in the morning Put your gym clothes in your shoes right next to your bed so that when you roll out a bed in the morning You don't have to look for them There's no friction involved and all you do is you put on those clothes and you get to the gym because as we know The hardest part of going to the gym is usually just showing up once we're there It's not that hard to do it as an example I just put a $10,000 gym in my house Now even if it's 10 o'clock at night and I've missed my workout for the day I can go. Oh, you know, I still have a couple minutes. Maybe I should go work out The amount of friction involved to go to the gym is almost zero I just walked down the stairs I walked into the gym and it's perfectly set up for what I need another thing you can do if you have too much life Admin life admin is maybe one of the biggest waste of time in the biggest source of friction for most of us Like going grocery shopping cleaning our houses doing all these things and I remember one as a kid I heard someone's coal a rich person lazy for having a professional landscaper come over and do their yard work But what they didn't consider is this rich person might be rich because they spend their time doing what they're good at Operating in their zone of genius and they let other people take care of all that friction in their life that gets in the way of Doing those things. So yes, it costs money to have your groceries delivered But what does it cost you to go and have to do that yourself in terms of friction? Yes, it cost money to have somebody clean your house What does it cost you to be stressed out about your messy kitchen when you could be delivering value to your customers? So you have to start to think in terms of opportunity costs What does it cost you to have this friction in your life? And how much more would you be able to accomplish if you didn't have the friction? How much more awesome when you go to the gym if you had an amazing gym that you loved in your house, right? How much more would you meditate if the meditation cushion is? Right next to your bed and when you wake up you just roll out you sit down you have a timer and you get it done So this is all about making your habits as easy as possible Now in order to do this with new habits, we want to do a lot less than we think we should So most of us jump a new new habit and we want to just go full force into it And that's a horrible idea because sustainability and consistency is always going to be your key to success So if we want to go to the gym and we haven't been going Why don't we just go for 10 minutes the first day because we might go for an hour and Get a really good workout in the next day We're too sore to do it again and all of a sudden we stopped going all together So let's do what's completely manageable if we're trying to learn to meditate Let's not start with 20 minutes a day Let's start with one minute a day because what that does is it actually makes it harder to not do the habit than to Actually do it if it's easier just to do the habit than to not do it then we're pretty consistently going to do it So that's one way to remove friction The next thing is we can remove bad habits out of our life to clear up space for the good ones And what we do is we add friction to the bad habits So this is like if you're eating too much junk food put the junk food away in a cabinet That's really hard to reach maybe above your fridge where you don't normally go And so it is remarkable how little friction is actually required to get you to stop doing a bad habit If you can't stop smoking cigarettes Go put the cigarettes out in a lockbox in the garage and you have to actually consciously go through the act of Unlocking this box and acknowledge to yourself that you're breaking your promise not to engage in this bad habit Another thing we can do to remove friction and make sure that we do the things we want to do is use automation So let's say that we want to save a certain amount every single month in our business or put it away for taxes Now we could go through the friction of logging into our bank account every month Searching our income for the month finding out how much we want to put away Manually transferring it to that account, but as you can see there's a lot of friction there What if we just set up an automated rule that says transfer five thousand dollars a month into my tax account and we Settle up once and we never have to look at it again So oftentimes we can Design a system that will remove all the friction from a task that we need to complete You know one of the easiest ways to do this is just hire somebody put in a good SOP And then that person is actually taking care of this task for you and it's removed all the friction of doing this Right, so I urge you to put in the hard work of designing the system first Spend that time sharpening the axe if you have five hours to cut down a tree Spend four and a half hours sharpening that axe and when you actually go to do the thing It's just going to be automatic and then the next tree is going to be even easier So friction are all these little things that add up, you know looking for that login to your course Uh trying to get to the sites where you do your prospecting Trying to get to the gym when it's across town and you have to sit in traffic Trying to meditate when you don't know where you're going to do it when you're going to do it How long you're going to do it for we can remove all this by just designing really simple systems Removing all the friction and making it as simple as possible So the more you remove the friction the more you set up your camera set up ahead of time where it's in a permanent situation My microphone is always here. My camera is always there. It's always charged. It's plugged in I know exactly what I can do to shoot a video. I sit down. I shoot it. There's no friction involved That's what's going to actually get me to do a habit consistently over time So it's not about laziness. It's about removing those things that get in the way of the processes that you need to do to have success So this is what we have to do in life to consistently achieve new habits remove friction from the good ones add friction to the bad ones and Start very small and over time all this will become automatic I hope this helps go out there use automation make things easier whenever possible Take off the tasks that aren't adding value to your life's remove the friction You're going to start to see success with those habits and processes that actually produce the outcomes you're looking for That's all for today. I'm christian the work from anywhere digital marketing guy. See you on the next one