 Hey, what's up coach welcome back to my channel now in today's video I'm going to teach you eight power words and phrases that you can use when you talk to parents over the phone on your sales calls. These words are super powerful and they can help you a lot and I'm going to try to give you an example for each word and what I'm going to do is I have this like little presentation set up is very similar to the presentation that I have on my YouTube channel where I talk about going from zero to five hundred clients you have not watched that video I recommend watching that video as soon as you get done watching this one and let's just dive straight into this all right now these are eight power words to use when speaking with parents on the phone during your sales call now it's very important before I get into this that you have a process when you actually talk to parents if you have it set up to where they're just calling you and there's no like set appointment where you're actually calling them this stuff doesn't work because if you're not prepared on these sales calls you're not going to be very effective all right so you have to have a really good setup before you even get on these calls this is something that I work on every single day with the coaches that I work with with inside of our program all right so let's dive straight into these okay now I'm going to say these words first and then I'm going to go through and explain what they mean so the first word is accept the next one is commitment the next is investment next is requirement accountability transformation standards expectations and the last one is a question so I'll go through these one by one so most of the time when coaches talk to parents they make themselves feel like they're almost like taking on whoever all right and I see this all the time with coaches they'll they'll train whoever wants to train with them and the reason why I think that's a bad idea is because if you accept anyone then you have no standards and if you have no standards then the clients that train with you they can do whatever they want they can show up whenever they want they can pay you whenever they want they can be as uncommitted as they want and when you use the word accept you're clearly defining who it is that you let into your program right I teach the coaches that I work with to treat their training business like a country club the country club is not going to accept everybody there's a waiting list to get in it is expensive you have to have high standards to get in and when you treat your business that way then you can shield your your business from those who are uncommitted and that word weeds out people because you can essentially say we only accept fill in the blame all right I'm not going to go into all the details of what you should say after that but when you say that that puts you and your business at a higher level than anyone else that the parent talks to that day that's if they're searching for training and it's because most coaches aren't willing to say that and they're not thinking that right so start using that word and I can guarantee you the quality of your your clients that you draw on your program in the future it will be better when they when they actually listen to what you say over the phone all right that's number one number two is using the word commitment all right now most coaches what they do is they'll just say yeah you guys can come check out a session and and here's here's what we do we sell packs of five sessions or you can pay by the session there's zero commitment with that all right zero commitment with that and and I want you to think about this if your clients are not showing commitment before they start working with you as far as investing in your business and and and agreeing to a certain amount of time then how committed are you going to be to that client they how can you guarantee that they're going to get results well you can't because they're coming whenever they want this is why there's a big difference between doing lessons and having a full-time business where it's expected that the client will be there every single week on a set days at time and when you start using the word commitment you draw in the committed types of people and you you set your expectations when you say what the commitment is all right so a good example is you can merge these first two words you can say miss Jones we only accept clients who are committed for at minimum six months into our program all right notice how I said that I just merged those two words together all right in one sentence all right next is investment I know this is this is one of the biggest problems that coaches have is when they talk about money everyone freaks out and they say two other words instead of investment so you might be saying this is what the fee is or this is how much it costs now a fee sounds like I just got a parking ticket that I have to pay all right so don't stop using that word all right and whatever you say like this is what the payment is like again that that doesn't sound something like something that someone would want to do all right when you say the word investment that word is way more powerful and it sticks with someone who's serious all right because in reality they are investing into your business because they're making an investment to to better their child when they join your program it is not a payment it's not a fee all right so if you start using the word investment especially like right before what you say the investment is then like whatever that number is that you sell at I mean it makes a lot more sense all right so for example if I've already gone through my script with parents and and I get to the to this part of the call when I talk about money I can say well Ms. Jones the investment to join our program is three thousand dollars or we can do a split payment where it's eighteen hundred dollars today and eighteen hundred dollars and sixty days from now which option is best for you all right notice how I did that I didn't say the fee to train with me is three that like if I said the same exact same thing that I just said and I replaced fee instead of saying investment that would have sounded very different all right so this is why you have to be very careful with the words that you use on the call because when you start using these words you elevate the conversation and the parent takes you more serious all right next is requirement so there's a lot of different ways you can use this word and I like using this word a lot because it shows that you have expectations and it shows that if they're going to do something with you then there's certain requirements that they must meet and again this is kind of the the way to position the conversation because you don't want to be chasing them on the phone call you don't want that you want your standards to be up here and if they're down here right now on on the sales call you want them to raise up to your level so when you say things like it is a requirement that your child completes their homework outside of our sessions do you think your son will be able to do that all right so again I'm I'm asking qualifying questions here so this way I'm saying here's what our requirements are King I'll do it all right and that either weed someone out completely because if a parent's like yeah we just want to do lessons and we don't want to do this full program well great maybe this isn't for you all right and then we end the call all right and again these are things that you should be saying before you talk about money all right when I'm talking about like requirement accept commitment all these other words before investment and using that word will help you a lot requirement next is accountability okay so this is where you can either talk about the accountability that you have between yourself and their child or the accountability that the child must have if they're going to be accepted into your program so there's two ways that you can do that I'm not going to go into either of those right now because that that could take me an hour to explain all right but using the word accountability is huge and I love that word because the average person is not accountable the average coach is not accountable and when you say that word it separates you from all the other trainers in your area because I can guarantee you they're they're not keeping their clients accountable and it's something this is something that parents want parents want their child their children to be more accountable and they're not learning that at school I know they're not and most parents are not teaching this to their kids so this is where you can come in you can come in and provide something that that they can't get anywhere else and this is why it makes sense for them to invest into their program because of the accountability level that you bring to the table all right next is the word transformation I love using this word because there's a big difference between using transformation and results and for example if I say something like you know what are the results that you're looking for if you join our program I mean that's a good question to ask but you could say what kind of transformation are you looking for Mrs. Jones if you join our program if your child joins our program much different tone and that gets them to think more and then when they purchase the program they know that the thing that they want is going to happen as long as their kid follows through so this way they're investing into a transformation they're not investing into lessons and again this is so important these are things I never thought of at the beginning of my business because I was just so focused on selling lessons alright and if you're watching this video if you follow my channel you know that that we don't sell lessons we sell transformation we sell a longer term type of program that keeps clients committed keeps them in the program it's set up to retain these clients next is standards kind of already talked about this but it's it's a good word to say so for example you could say the standards that we set are extremely high with the players that we work with alright and then you can continue that and say other things right but when you say stuff like that again it it removes you away from all of the other people in your area that try to sell training right because again most coaches and I know this because I talked to coaches all day long most coaches don't have high standards for their clients right so you can't tell someone you have high standards for clients unless you actually follow through with that so maybe this is something that you should be thinking about for yourself is like man what are the standards that I have for my clients do I need to set standards and if so like maybe I need to start talking about that on my sales call so I can weed out everyone who's not a good fit and in these words that I have on here they're designed to weed out uncommitted people and I know that's one of the biggest problems that coaches have is they they get clients but these clients don't stick they're not in the program for many many months they're in it they're in the program for maybe a month maybe a few sessions right you can't cannot build a successful business with a rocky foundation like that you have to have this set up to where you know you have high standards and say that sort of stuff on your calls all right next is expectations so you could say something like well here's my expectations if you do move forward into our program all right so again this is this is putting you above in the conversation and it's not that we're talking down to the prospect that's not what I'm saying but we're elevating ourselves so again they meet your standards okay and here's the thing uncommitted people hate all of these words that I'm talking about they don't understand all these words that I'm talking about and those are not the people you want to train so this is how you protect yourself right and when you again when you say the word high expectations or here's what our expectations are all right that that shows who's in charge that shows who's the boss because you're the boss it's your business and most coaches don't treat it that way they treat it like well my clients will choose the schedule that my clients will will tell me when they want to come my clients will pay me whenever they want like you can use that word expectations for anything like when you do when you join our ex when you join our program our expectations are that every month like this happens like you can say whatever you want all right lastly is it's the if I show fill in the blank so this is a really powerful thing you can do probably like the middle of the call and when you talk about accountability you can say something like Miss Jones if I show your son exactly what to do when he's not at our sessions do you think he will follow through when he's at home do you think he will complete what I ask him to do when he's not with us all right and you're looking for a yes in that question all right because if they're like I don't know well now you're gonna have to kind of backtrack is if you have high expectations and you want your clients to do things on their own when they're not with you then why would you bring on this client if the parents not confident about that so again this is a good qualifying type of question if I show fill in the blank all right now I hope this video helps you start using these words on your sales calls you will see a big difference all right and here's the thing you'll like this stuff doesn't work unless you believe in what you're actually saying all right because because if I get on a call and I start saying the word expectations but let's say I have low expectations and I don't really have expectations I'm just saying that on the phone subconsciously the person that's listening to me is not gonna believe it right there they're not gonna feel it like and they could probably not feel it based on my presentation on that sales call like was I organized like did I show up on time for that call so the little things really matter before you take these calls and you have to believe in what you're saying otherwise the person that you're talking to which is the parent they're not gonna believe it if they don't believe it then they're not gonna join all right so I hope this helps if you're branding to my channel subscribe to this all right subscribe to our channel I know this is a really helpful video at this point I have almost 600 videos on this channel from from today's date so we have so much information that is great for you if you are a local trainer you're looking to grow your sports training business that is what we specialize in and if you ever want to talk shoot me a text at 2109605771 you can look at the description right below this video and you can check out our program you can see tons of testimonial videos from coaches who already worked with and this is one of the things that we do we help coaches with their sales process and you know if you do your due diligence on me and our program you'll see that you know at this point we've we've helped coaches generate millions of dollars worth of sales over the last several years and and it's something that I'm really passionate about and I know if you're a serious coach you want to take your business the next level reach out to me I'd love to see how I can help you that's it see you later