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Heavily Used Interfaces: Designing for Efficiency

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Uploaded on Feb 14, 2012

User Centric is now a part of GfK! Read about our UX research and design solutions by visiting http://www.gfk.com/ux

Everyone agrees that interfaces should be easy to use. Some suggest that people should be able to walk up to a new interface and use it without error the first time. "No errors during the first use" is a good ideal for occasionally-used web sites; it is not particularly relevant to back-office applications that are used many hours each day.

Consider the person in a call center that is taking orders or answering questions about a person's account. During each call, the call agent does two things at once: carries on a conversation with the customer and uses software to retrieve, edit, or enter information about an order or account. For the call agent, "easy to use" means "fast to use" - otherwise, the agent won't be able to keep up with the customer's conversation and requests.

Lead by Rick Omanson, Vice President, User Experience, this webinar will discuss how to design a heavily-used interface to be efficient and "easy-to-use" for expert users.

In this 60-minute webinar, Rick will describe:
• How expert users view, interpret, and use interfaces differently from novice users
• Strengths and weaknesses expert users have in comparison to novice users
• Interface features and strategies that make expert users more efficient and compensate for their weaknesses

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