 I mean, when I was thinking back at the day and just going through who spoke and all the different people, Liam, we heard from Yad, it was just such a crazy, crazy day, but then the whole event. And these events are meant to change your lives. I've been to enough of them to know that if I see you guys three months down the road, this investment is gonna turn into something if you guys put it to work, man. That's why I speak of these things. It's one of the most amazing things. Anthony, come up here. I know James can go over that time, if whatever. This guy is an amazing fucking human being. Sorry to swear, pardon my French. But he's influenced so many things. He's influenced my life. And from the time, I mean, you started doing when you were 19 years old. Well, with me, with me, come on. No sense, anyway, but look, this is his event. And I think if you guys just personally thank him, and I'm sure you're gonna say something, and everybody's gonna say something. I know James has got a lot to say. So it's a... Nope. How do I put that back? Yeah. Anyway, this little segment here, I wanted to speak just real briefly on James Marshall. But thank you for all that. Well, James Marshall's been the keynote speaker in this event. This is his third speech. But I've never quite discussed why. It just was kind of made, at least as far as you guys could tell on the schedules and stuff. So there's a couple of reasons. One is because James Marshall is James Marshall. So that's a big reason in itself. It's pretty awesome. Another reason is he was very instrumental in me deciding to bring this, finally making the move to bring this convention to Australia. I felt that I knew someone that was on the ground, that knew the area, that grew up there, that could really help me bring it here. And it was a big deal bringing it here. It's not like we're going to Europe. It's Australia. The flight's more expensive. I don't know the country and a very, very little about it and so on. So it's a real helpful aspect. And finally, the third reason I brought him on is a keynote speaker to give you guys three speeches and really kick ass. But the biggest speech, too, if you guys notice that, it was the longest. There was an event here, I don't know, like a year or two ago, and James wasn't included, which when I found that out, I was like, you gotta be kidding me. James, motherfucking Marshall, is not invited to an event in Australia. So that was finally in part. I was like, man, fuck that. I'll bring this event here and I'll make him the keynote speaker because he deserves that kind of recognition and we are recognitions by the best work for it. So without further ado, I think you've- Bring up James Marshall. I'll see ya. All right, man. Jesus. I'm just gonna invent a new game. It's called Herpes Roulette. So like, you've got like eight glasses here that are all drunk by pickup artists. So you're like, you do the maths. There's a hundred women per glass plus however many times you kiss the girl. It's all good. I think I was Brad Branson there. That was good. Okay, so gentlemen, the last thing you need right now is any more theory. Trust me, you can't absorb any more ideas. And so I'm not gonna give you any. I'm gonna tell you some stories because I like telling stories. I like doing funny accents and I think they educate as well as entertain which is a good combination. But I want you while you're listening to these stories to have a think about this one question. Don't answer it now. Have a think about it. When is the time that you can change your behaviour and make a breakthrough? That's the question. All right, so just ponder it whilst listening to these smutty stories. I wanna tell you about a couple of times when I had some breakthroughs in terms of my seduction growth and my confidence because it's really important to see that. From your perspective, often you look at guys who are at the top or who are presenters and it's almost impossible to imagine that we're ever dorks. Well, we weren't good with chicks. Well, you're like, yeah, I can imagine you being dorky and not good with chicks. Maybe you can, I don't know. When I met Liam, I mean, he was 19. He had this scruffy beard. He had these, as you guys know, like clothes he'd found in a dumpster and he was retarded, seriously. And I went out with him on Saturday night and I turned my back and he was gone. I came back and I was like, where were you? And he's like, had sex with a girl in the bathroom in an approach to a really weird way and it worked. We, trust me that we have been through this evolution where we have been shit because that's what makes us great teachers. I think guys who were born good, and no one's born good, but guys who were very good, very young tend to not necessarily be the greatest teachers because it's hard for them to associate with the different levels that guys are going through. I know where you guys roughly are at. I've experienced most of the insecurities, the fears, the rejections that you have or variations upon them and therefore I can pace you and then I can lead you to the next step. So, story number one. I was in Budapest this European summer. My dream for the last few years has been to live in Eastern Europe because the chicks are phenomenally beautiful. It's really cheap. They have a deep and dark culture which turns me on. I like goulash and old buildings and all sorts of stuff and I wanted to live there. And some years ago I said that's what I'm gonna do. And so, eventually I just had to make the jump. I didn't really know anyone there. I didn't know how things worked, so I just moved over. And I had my crew with me recently on Euro tour, my 10 day traveling workshop and we were coming home from a day game session and it was raining. And so wandering along and I'm talking to some guy about theory or something and this girl walks past one of those girls that you don't see that often, what you do in Budapest actually, you see them every three minutes, but one of those girls where you just feel like you've been shot, like you're doing the Uzi dance, like 80s style, yeah? And this girl walks past and then I go back and I'm going theory, theory and Sasha just like slaps me in the face and he's like, what are you doing? I'm like, oh yeah, teaching, demonstrating sex. I ran back, I got in front of this girl, I stopped her with my amazing intent and I said, who the fuck are you? And she's like, I'm Anna and she's holding this newspaper over here because it's raining, it's this romantic scene. And I said, you're stunning. I have to go, tell me one, tell me three things about you. And she told me a month later that when I asked her that, first thing she thought of was, I like having sex on the table, but she didn't tell me that because I probably couldn't have handled that because men can't handle that kind of information. So she said, I like chocolate and reading and bars. And I went, that's fucking a really interesting mix. I'm gonna get your number and I'll talk to you later. Number, run away. Had to leave Budapest, continue the Euro tour, return for the next Euro tour, called her up, I said, would you just like to meet near my place? She said, yes. We met outside my place. She had a bottle of warm champagne, cheap champagne, which we never drank. We went upstairs and then we went into the bedroom and we had sex. Right, what did I learn from this encounter? I learned one important thing. I learned that 1993 was a really good year for Hungarian gymnasts who like to dress up as Egyptian slave girls. That's all I learned. This was a culmination of many, many years of me going out, doing this and getting slaughtered on all levels. So the point where a seduction happened flawlessly and happened almost effortlessly and happened within accumulation of minutes. I didn't learn anything from that interaction. It was good and I encourage you guys to enjoy those moments when they happen. But I want to tell you about a couple of times when I really learned some severe lessons that lifted me up a notch. I mentioned this girl yesterday, Irina, the ration, when I was talking about when I was in bed with her and this rich dude called up and said, I can give you whatever you want. How I met her was it was 2006 or seven or something like that. I had gotten into seduction formally. I was really serious about this and at that time I was broke and I was on the doll for those of you who are in internet land that means on government benefits. Thankfully, Australia is a country where they will pay you to be lazy for a period of time. Like I talked to my Serbian girlfriends about this and they're like, what did you do for these 10 years when you had no job? And I was like, well, I did whatever I wanted and the government paid me the equivalent of two months wages for you every week because I don't know why. She just looks at me with disgust. Like if I'd been born in Serbia, I would not be here doing this. Thank you. Thank you, Australia. Good country. So how do I meet this girl? I was at Centelink, which is the doll office, the government benefits office, internet people and I was dressed like Liam back in the day. I had this coat that I bought in India when I was a hippie that was from Kashmir and I thought it was really cool. I thought it was like some Eastern wizard thing. It just looked like a sack basically with some embroidery on it. I had some tie-dye pants on. I had my kung fu shoes on because I was always ready and probably some retired Indian shirt. I look like an Indian hobo, like hippie hobo and I'm waiting in line with my form with the jobs that I pretended that I was looking for which I certainly wasn't and there at the front of the queue, I see this amazing figure and then I hear something which just drives me crazy which is a Russian accent. You know, I'm just, I don't know if it's wired into my blood because I'm caught in Ukraine or something but I hear that accent and it just drives me nuts and you don't hear much of that in Australia. I hear this girl and she's like, no, this not problem and something and she's like, you know, scolding the person behind the desk and then she just turns and sweeps out of the, to walk out of the Centling office and I'm thinking at this point, I'd been approaching a lot and I thought I was getting kind of good and I was, and I had built this identity of me as a PUA because, you know, in the Melbourne seduction scene people knew of me and when they saw me out they're like PUA or that kind of stuff and this was part of my identity at the time and I saw this girl walk out and I went, that's the hottest girl I've ever seen in the flesh. So this day she's the top three or four girls that I've slept with in terms of beauty and I saw her walk out and I'm like, I can't, I can't. I mean, in terms of bad places to approach girls, you have STD clinic and employment office. I don't know, what's after that? Morgue or something, I don't know. Yeah, bad places to meet girls does not demonstrate high value at all. I was literally a bum and as she walked out and I'm having this feeling, this, just sinking doubt and just, and worthiness, I'm like, fuck, I'm just so not there. Yeah, and why is she in here? I don't know, yeah. And that was the moment where I had a breakthrough because I went, that's the only time, fuck it. And I ran out and I ran down the street after her and I stumbled a little bit and I touched her a little bit too hard on the shoulder and pulled her in a bad way. You know, this is not a good way to approach a girl. And she turned, real in horror. And I said, hi, look, I saw you in there and when I was in the center, I know it's not great, but, and she's just there reeling more. This is, she reels further and further. And then I just stopped. And I literally just stopped mid-sentence. She's like, what the fuck in Russian? I don't know what that is in Russian. And you've lost a lot of you. And I just stopped and freeze. And I take a deep breath in, thanks to my Shaolin training, I bring myself out of my fucking retarded, useless head into my body, down to my feet. Close my eyes. This is all in front of this girl who's standing there. Okay, breathe in, sweep up, breathe out, relax. Do you mind if I walk with you to the end of the street? And she says, I'm busy. I have a view on the university. I said, okay, but can I walk with you to the end of the street? Let's go. And I turn and I start to walk and she sort of tenderly walked next to me, obviously not really very pleased to be in this situation, but here she is. And I have literally 150 meters and I know that she's not gonna give me anymore. And so my first impulse is to talk fast. And again, I take control of that situation as best I can. And I just try to speak slowly to this woman that is knee-shutteringly, amazingly beautiful. And I said, so why are you in Australia? And she says, it's a long story. I'm like, well, I'm interested to hear that story. She says, I'm with husband, but separated. And I just ask a couple more questions and then we get to the end of the street. And she says, I'm leaving. And I said, Irina, I said to you, I'd like to hear that story and I'm serious. When can I hear it? She looks at me and she just stares me up and down in the way that I've only seen one other person do, which was a man called Shredh Chaal, who is a Shaolin monk, who looked at me like that when I asked if I could train at the temple. Just that withering look of staring directly through you down to your marrow and going, what are you made of? Are you serious? Do you really want this? And that's the way she looked at me, which was the way most Russian girls look at every man. And she said, we can talk Sunday. And then like wrote a number on a piece of paper and dismissively walked off. There's only a few moments in my life where I've felt like amazing elation and that was one of them. Like I literally went like this. That's the second time I've done that just then. What a phenomenal breakthrough. And I thought, well, fuck, it's gonna flake and it did inflate. She didn't answer. Tried all sorts of text things. And it's hilarious. Sometimes you'll have whatever crew I'm traveling with with Sasha or Liam or John Keegan, whatever. And you've got the think tank of the greatest seductive minds alive on the planet today. And someone gets a text message from a 19-year-old girl. And the guy's looking, he's like, what do you reckon about this? And we all sit down there and then everyone starts crowding around like, no, don't put a full stop. Now I reckon if you leave the capital off, it makes it feel like it was just so casually tossed away as if you're just texting while snowboarding, which is a cool thing, yeah? Yeah, and he's like, yeah, I know, but there's a problem. She doesn't speak that well English. So is she gonna understand what are you up to? She's gonna think and so on, right? And then eventually all of us go, all right, cool, sent. 20 seconds later, ping, back from this 19-year-old girl with the perfect response. I'm like, what? That team of girls over there is working way faster than us. Scenarum, boys. The average 19-year-old will run rings around all of us. It's fucked up, yeah? Anyway, this girl flaked no matter how many, how many great minds I put to the text. She didn't reply. Six months later, I was sitting with the guy that I started this business with, who is a bit of a ghost now. He was a man, a legendary man who was riding a motorcycle through Africa. We don't speak his name. Did he exist, I don't know. And I said to him, hey, do you keep numbers that flake? He said, no way, fuck that. Because he didn't typically get numbers. He didn't typically get names either. Jamie's laughing, we remember the days. I said, why do? And he's like, why? I said, well, I don't know. Maybe you can bring a dead number to life. He said, have you ever done that? I said, no, well, I'm gonna try now. And I went scrolling through and I went, of course. The white whale, the lost girl. And I remember in our conversation, she told me that she did modeling and that she played the accordion. You don't meet girls like that in Australia. And the previous night, I'd been out at some crazy gypsy gig where someone was playing accordion because I like that kind of weird music. And so I just thought if I could send her a message and I said, I saw a crazy accordion playing someone in a band last night, it reminded me of you, dot dot. And don't write that out, it was just not the greatest text but whatever, I sent it off. And she wrote back, you send me messages sometimes, why? She's back, she's alive. All right, again, remember, I wanna still hear your story. And then she said, we can meet Thursday on Lake Shore. I rocked up to Fed Square and this girl did actually appear. This seduction took me six months. Now, keep in mind, it's okay to have a seduction last six months, as long as that is not the only seduction that is happening. Yeah, we call these works in progress. Or ones that are on a low simmer, they're good. They test you, you work on your long-term game and you slow simmer game, that's awesome. But don't invest everything into that one person. So during that six months, I was otherwise engaged, don't worry. But this was the one I was working most on. And the story of how I eventually got her into bed is something that I'm gonna publish basically as a book because it's fucking epic. But there was one point where I eventually managed to get her out at nighttime and into a bar, which she'd never been into. This girl was actually hunted down essentially as a trophy bride. Some Russian guy who had Australian citizenship had gone to Russia to find the perfect virgin. Yeah, he'd gone over and hunted this girl down and found out that she was a virgin from a good family and all this stuff. And he went to the parents and said, I can give you a daughter a better life in Australia. Can they have a hand in marriage? Yes. And her mother went and spoke to her and said, you know, this man can give you a better life and blah, blah. And she says, mother, I don't love this man, but if it makes you happy, I will do it. Serious. And so they got married. Yeah, and she comes to Australia. This guy turns out to be abusive, part of the mafia. She like, so she sleeps with this one guy, hates it, leaves him, goes into protective custody and goes and is living out in a women's shelter out somewhere in the suburbs. And that's why she's at Centling. Fuck. All because like me as a bungling, like, you know, broke musician went, oh, I like Russian girls. Hey, I'm all in way over my head here, but hello. Yeah. Was not prepared, not ready for this kind of woman. But did it anyway. And I remember, so she came out at night to see my band, which was a highly unfashionable funk band. She didn't like funk. And she liked accordion playing. And then she swept into this Brunswick pub, this smoky dirty pub with about 20 people in the audience. And like my friends were all hairy and like covered in leather and stuff. She didn't like any of this. If you know what a hot Russian girl looks like, she's dressed like a futuristic hooker. Yeah. So she has like white boots up to here and high heels and leopard print skirt and like panda fur wrap. Yes, panda, means you are rich if you can kill panda. And yeah, she's dressed like this and strides in and everyone's looks at me like what? She's way too good for you. So weird boots. And she walks up to me and she looks me up and down and I'm wearing the same thing I always wear. And she just looks at my shoes and she says, you wear the same shoes and club as on street. And I'm like, yeah, that's my style. To her, I was nothing in terms of an expression of an attractive or successful male. I was not what she was looking for. And yet, begrudgingly, she let me seduce her over time. And it was simply because even though I had no value, really, you know, in the societal strata of things, even though I was like in well over my head, I didn't really know how to communicate at this level with this type of woman, I was showing up and I was okay with who I was. Yeah, I had $20 Feiyu Kung Fu shoes because they were comfortable and they made me ready for action. Yeah, and had a shitty band and all this stuff. And I was obviously unemployed. She knew this from the very beginning and yet this woman eventually became my lover. That question I asked at the beginning, has anyone got any answers? Well, at some point it's gonna be now because it'll be when that happened, which would have been now at that time, wouldn't it? Yeah, any other answers? When can you change your behavior and make a breakthrough? I'm ready to make that decision right now. You know that breakthrough? Yeah, I mean, no. That's a good thing about asking a question is you get to be the adjudicator on what the correct answer is. Like, no, they're like, no, that's the correct answer. I'm on stage, no. Well, I'll give you my opinion. Okay, let's take an abusive husband. He slaps his wife around when he gets angry and gets drunk, yeah. And then the next day he wakes up and he goes, oh shit, what have I done? And he goes and tells his wife, I'm sorry, baby. You know, I'll love you and I'll never do that again. Yeah, is he gonna do it again? Of course he is. Because post the event, you cannot change a behavior. Prior to an event, you can prepare for but you can't change your behavior. That's what you guys are doing over this weekend. You are preparing for events. Yeah, you are sourcing information and mindsets and inspiration, all this stuff. That is, giving you some preparation is clearing up some blind spots, is giving you some tools in preparation for the events. The only time you can really shift a behavior and have a breakthrough is at the moment when the old behavior reaches its peak. The only time that guy can stop being abusive to his wife is at that moment when he's going like this. Because that's when this reactive behavior has exhibited itself and is about to follow its course and reach its resolution. So if you're looking at how do I get over a fear of approaching women? Well, think about me back in Centrelink in 2006. Yeah, Australian government's looking at me right now that someone's researching this and going, I don't think he was looking for jobs during that time. He owes us quite a lot of money. Yeah, I can pay it now. In that moment, I was not prepared. I did not have all the tools. I wasn't feeling cool enough. I wasn't alpha enough. I didn't have the right shoes or whatever else. I had been preparing in the sense that I'd made a decision I wanted to be better with women. I was out there doing it with friendly fives and nice sevens and like arty chicks and like girls that I could handle. And then suddenly next level appeared. And I became ready by doing it. In that moment, I changed that behavior of me not being able to do this or this girl was too good to me or whatever else. That was the moment where I had an evolution. And you look at Zen Buddhists because that's the traditions that I come from in terms of my spirituality. That constantly striving through daily practice to reach instantaneous breakthroughs in terms of seeing the nature of reality. And that's what you guys are doing when you're learning seduction. You are taking daily action. You're going out there, you're going through the motions, you're doing your approaches and so on. But the breakthroughs will come with one girl in one moment or one time when you felt that rush, all that weirdness, all this anxiety, all this doubt. Who am I? I'm not good enough, all that stuff. And you breathe through it. You breathe out and you step in and you do it anyway. And suddenly find you are worthy. You are good enough. There's supposed to be a thing there that says how much time I have. Someone took it away. So one last story. Once again, I was on Euro tour a couple of years ago. I was on this island paradise called Havar off the Croatian coast. And I was walking in a dappled sunlight through an olive grove with a couple of students. And I was wearing my Daniel Craig swimming suit, which looks much better on him than on me, with my skinny white body and my hairy chest. And my students were equally well endowed with the gifts of nature. And we were strolling through the dappled sunlight across slightly pebbly ground, across this island. And there was this outdoor cafe and all these beautiful people, Croatian couples were sitting around sipping espressos. And I said to my student, see that over there? And he looked in the direction and he went, see what? And I said, the most beautiful one on the planet. And he went, oh yeah, yeah, right. Like he's trying to avoid the fact that in the middle of this and well away from everyone else, he's the most beautiful one on the planet. Obviously a Russian. She's wearing this gold bikini that has little bits of gold that go over these amazing breasts and this perfect body. And she's dripping with gold and wearing Gucci sunnies and whatever else. And she's wearing high heels, like what the fuck? And she's sitting there by herself sipping a coffee. And so I draw my attention to this because the student knows. He's like, I don't see that because he knows he's gonna make me talk to her. I'll just pretend suddenly, like, you know, fight, flight and denial. I'm like, okay, so do I need to finish this sentence? And he's like, man, I think I need to kind of warm up. Like most beautiful one on the planet. So he goes over and you have this moment as a coach. You can't help it where you see your student going in and you go to a set like that. You just can't help it because it's tense, right? Especially when you got a microphone on, you're listening and you hear that. You can hear them breathing and you can hear them talking to themselves. That's the freakiest thing. Like, okay, you do this, you do this. Like, dude, dude, I can hear you, I can hear you. And then they're like, then they have to go and take a piss and then you're like, take their headphones out. It's a weird existence that we dating coaches live in. And so he strides up to this girl and I see him like lean over and like put his hand on the table and go, and this girl just looks up and like withers at him and like opens her mouth like this. To deliver one withering word probably. And I see him sort of there tentatively and then he just like backs off and he just walks back and he comes back to me. And I just give him a little hug. And he says, man, she was really not very nice. She was really nice. That was really bad. I don't want to do that. That was horrible. I'm like, all right, cool, cool, stop. And then we do our little meditation thing there. So all of us, you know, standing in the middle of this thing looking like weirdos. And I tell him to close it. Like, it's like with some, I don't know, some gay Trist is happening here. I'm like, just close your eyes and think about it. And he does his breathing exercise and he comes back to center and we're okay. He opens his eyes and I said, that was really good. You know, that you did that. You've taken a step that most men would never do. I'm proud of you. Now, when you're going again and he's like, thanks for the lesson. I'm not gonna do that again. I don't like that was enough for me today. I'm like, all right, my turn. Watch. And so I'm walking over and I'm thinking, I know what he did wrong. Basic technical error. He came over and he tentatively asked for permission to join her at the table. Simple rookie error. I know what I have to do. I just have to open and as I'm opening, pull the chair out and sit down and plonk myself down there. Yeah, that's right. That's all simple. Okay. So I go over and I go, Privyet, my only word of Russian at the time. And it's because I'm like, because that how assumptive is that? How good am I to recognize that she's Russian and say one word of Russian? She's gonna love this shit. Privyet, pull the chair out, sit down. This girl does not even look at me. She goes like this, stands up and walks off. Yeah. And around me, and there's like 30 people sitting around me and they all burst into peels of laughter. Yeah. And my students are over there watching me too and going, is this part of the game? Playing hard to get, huh, James? Nice. Yeah. So I've just been brutally, like there's bad rejections and then there's that. A bad rejection is when a girl turns to you and gives you, has the respect to tell you to fuck off. Yeah. Where she actually acknowledges your existence to tell you to fuck off. Yeah. This girl didn't acknowledge my existence. Yeah. I do not exist to this woman. Later on we found out why we're walking around the island and we see her walking along with a man with star tattoos on his knees and looking very, very large and covered in nice scars. That woman saved our lives by getting up and walking off because her boyfriend was a very nasty motherfucker. Yeah. And no matter what we did, it didn't matter. It was not gonna work. That aside, in that moment, I'm sitting there and everyone is laughing at me. I'm sitting in my, basically my underpants. Yeah. The hardest woman in the world has sauntered off, yeah. And what I do is I stand up and I go like this and then I walk back to my students and I said, who's afraid to go and talk to some nice? Not me. And they went, yeah, let's go do that. A couple of you guys have been asking me these questions. Like, is the way to do it like just go and do it heaps of times? Like you just have to do it, right? And like over and over again or something and they're always trying to, you know, get these quantifiable ideas of like, how long was it until you felt happy with yourself or, you know, at what point do you know that you're really gonna be good at this and all these questions that are grappling for this idea of a moment when you feel satisfied or that you know what you're doing or how many and all this kind of shit. Never happens. This was five years into my career as a professional seduction coach after I had slept with many, many, many women which none of us will ever say the number of. Yeah. This kind of stuff will continue to happen to me. Thank God, because that means I keep getting to experience those moments of in that moment when I felt humiliated, I felt embarrassed, I felt all those things. No, I didn't because I remembered what I tell my students in that moment. I felt a whole bunch of bubbling, funny sensations in my body and my mind immediately wants to latch onto them and give them meaning. That's humiliation, that's rejection. Your career's finished. Those guys are gonna think you're a fraud, whatever. No, I just felt a whole bunch of stuff. I stood up, I breathed it in and out, I owned it, I was okay with it, I bowed and I felt like a fucking hero because I had done all that I could, definitely all I could in that situation and therefore I walked away with growth. You guys will go out there and you will do the easy dance many times and it can be crippling to you, to your self-esteem, to your development. If you place meanings on it. If each time a girl says, no, whatever, I'm busy, fuck you, or just sips a coffee and walks off on you, you take that as a personal affront to you as a man, to your worthiness, you will not get good at this, you cannot. It'll just be too demoralizing. But if you take each of those experiences as an individual point in time, for me, each approach is the only approach. Each girl I'm speaking to is the only girl I've ever spoken to. That's my mindset. In that moment when I'm there with her, I'm not thinking about, I'm practicing this to get to the next one, just me and her. And then whatever the outcome of that is, I'm gonna breathe through it. I'm gonna take labels off it. I'm gonna feel it for what it is and then I'll be having my breakthroughs. Then I'll have growth. Thank you very much.