Make it stand out: Three cornerstones of visual design strategy to differentiate your product.





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Published on Apr 8, 2019

Are you currently working on a product that already has few alternatives on market? Or in a startup whose product category is developing so fast that new players appearing almost every day? Or helping a client whose growth is challenged by established reputation of bolder competitors?
As a designer, you sometimes cannot influence business model or value proposition. But as a designer, you are completely in charge of helping brands get noticed by early adopters and win their extra attention by visually standing out on market.
You can reach this goal by adding three “cornerstones” of visual design strategy into your creative process.

Speaker: Iryna Nezhynska

Iryna Nezhynska is a Visual communication designer at Jolocom GmbH. Always being a “person from branding”, over the past decade, she has worked with clients of all sizes and industries - in traditional advertising for local banks and industrial companies, digital publishing for international food and retail brands, software development for German and Norwegian tech startups and, finally, - is it really so surprising? - full-time in the blockchain and decentralisation. And over this past decade combining full-time jobs with non-stop side projects - freelancing for NGOs and design community activity (as Behance Portfolio Reviews and Dribbble Berlin meetups organisation).
Previously Head of design in Norwegian software agency and lead visual designer at Deloitte Digital, Iryna is currently a part of Jolocom, where she provides creative direction for visual communication and takes care of experience design of pilot projects.

@IraNezhynska (twitter)
LinkedIn: https://www.linkedin.com/in/eirena/


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