 Mr. Percival McDonnell's contribution to the tourism sector began in 1994 when he assumed the role of permanent secretary in the Ministry of Tourism, Civil Aviation, National Mobilization and Public Utilities. He was instrumental in developing and strengthening the marketing arm of the ministry, the St. Lucia Tourism Board. It was established as the foremost authority in promoting the island as a world destination. Some of the major outputs of the Tourism Board included initiating contact with regional and international marketing agencies and personnel for the management of St. Lucia Jazz, Atlantic Rally for Cruisers and the cruise sector. Mr. McDonnell also served as permanent secretary in the Ministry of Tourism, Civil Aviation and International Finances from 1997 and during his tenure there, he worked closely with Romanos Lansico, who was the Minister of Tourism at the time and together were instrumental at expanding airlift to St. Lucia by seeing the introduction of American Airlines, British Airways and Air France. Also, Mr. McDonnell spearheaded the development of the Taxi Association which still stands today, securing special concessions and promoting standardization of the taxi industry nationally. He has served in the advancement of his community as Vice President of the Souffre Regional Development Foundation, SRDF from 1999 to 2004 and as Chairman of the Souffre Marine Management Area, SMMA from 2000 to 2008. Ladies and gentlemen, in the category of Special Recognition for the inaugural St. Lucia Tourism and Hospitality, Jimmy's Mr. Positiva McDonnell.