 Canonical try that and they did not succeed. They had like money and influence and resources Do you think that you can really break the dupally of Apple and I can clearly see That there is a market for people who are researchers or security experts, you know or you know Even lawyers, you know Activists there's a big market for all those people who do want it But so are is that the market you're targeting or you're looking at, you know Every users so we are looking at average users. However We know that the business model that we put together was really targeting the nucleus of the core Which are the examples you gave and then already we've already expanded to the core with our laptop Phone interest is already to that okay And so what you can think about is it's forming a strong beach head and then expanding and so we've already seen some expansion But not you know not Significant so we have the core audience which can still grow and that's already millions all right, right? Then we can see that that growth so when you bring up your introduction to that question was canonical Quote-unquote tried it so canonical did work on the Ubuntu edge Phone and then of course Ubuntu touch the there's a couple key differences right was the timing The other piece is that what they were actually looking to accomplish was really Ubuntu on a phone, right? It's opposed to let's say the three pillars that we stand behind and then also By us being a social-purpose corporation is something that really drives the belief system and what we're trying to do We're trying to change the future. We're not just trying to put out a you know Yeah, that was more about you know being able to use Ubuntu and the terminal on your phone. It was not about focus on privacy and security and More control over your own device if you if you want it sure Then the other piece of course is that while they did run a crowdfunding campaign I believe it was about thirty two million dollars asked right raised maybe 12 million That that was seen as like not enough to execute and at that time It was probably you know the Maybe the right amount was a lot more expensive to do fabrication At that time when that campaign was out So for us we have the ability to do all of it and more with a lot less money Mm-hmm. A lot of that's cash management making sure that we can execute appropriately But it's also that it's our core what we believe in right so, you know canonical historically hasn't done hard work and Purism does hard grants often and so by bundling that together that gets it to where you know We are entirely focused on it, right? It's not gonna be something that in next quarter I'll look at the line item and say that's not gonna happen, right? So it's we're very very excited about You know how we can influence that change