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Ronn Torossian of 5WPR on the Death of Michael Jackson

5W Public Relations 2424
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Uploaded on Jun 25, 2009

Michael Jackson will be remembered as one of the greatest performers ever, but his brand has taken a few hits over the years due to personal and legal battles. I dont believe his estate will financially prosper as brands, even after his early death, will not want to be associated with his negative reputation from his later years. Over the next few weeks, I predict his music sales will see a boom—one will definitely see his music rise in the top 10 on iTunes lists, but I doubt we will see a spike in the licensing of his brand,short term or long term.




- Ronn Torossian, CEO of 5WPR

http://www.5wpr.com

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