 it's already hard enough to receive a first gift from a donor. You spend a lot of marketing dollars on soliciting people, but it's even harder to get that second gift because there's this this gap where somebody says, I gave and so I think I'm okay for now. And so you're having to sell them on your value all over again and it's much harder that second time around. And this is where recurring giving can be so impactful and especially at your end. And so your donors are of course used to giving one-time gifts. And again, the way that you might typically invite them into becoming recurring supporters is with a follow-up solicitation, whether it be via mail, direct mail, email, maybe you're using ads on Instagram or Facebook to re-engage people. But one of the things that we found as a company is that there is an opportunity to check two boxes for a donor that's donating on your website. And so for example, let's say that I were to go on to the website for a nonprofit that I support. I select a one-time gift of say a hundred dollars and then I'll continue through my checkout process. But one of the things that we do with our platform is use machine learning to intelligently understand what amount somebody is giving and then prompt them to convert that one-time gift into a recurring donation. And so in my example of a hundred dollars, we're not just taking 100 and dividing it by 12. We're using that machine learning technology to determine two optimal amounts to show to that donor. So it might be $35 a month, it might be $20 a month. And if you're hearing those amounts and thinking, okay, at the end of the year, you know, that's going to be way more than a hundred dollars, then you're right. But this is what's important. In that moment, we are reducing the burden, the financial burden on the donor. So they no longer have to release $100 to the nonprofit. They can break it down to say 25 or 35. But then at the end of the 12-month period, they will have given a greater amount than that initial $100 one-time gift. And this is great not only for your retention numbers, but this also increases the lifetime value of that donor. And because this process is happening automatically during the online donation process, you're not having to spend additional dollars to solicit that same donor for a recurring donation later.