 The channel is known as FYI TVAT and for many people FYI means certain different things but I would love to call it that it's for young India and it operates on main three content pillars which is relationship which will perhaps fall almost from around 60 percent of the content will be in the form of relationships then you have home improvement and then you have these are the three main key pillars of content and whatever you would see whether you would see food or whether you would see home improvement it's all with a bedrock of relationships at the base so it's all about inclusive viewing and all about a progressive mindset the other differentiated in the FYI TVAT is that the tonality of the content and the way it speaks is at an equal high level it's not preachy it's not really it's very relatable that can happen to anybody and all of it is fact based none of it is fiction but expectations are always very very high we hope that this will usher in a new era of content which is aimed at progressive audiences in India which is not necessarily always looking at being India is seen as a country of snake charmers and you know very regressive content so we are definitely looking at something which caters to people around us that they can relate to they can identify with and they will love to have this content with us