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Published on Jan 21, 2014
SBOs are busy. Too time-strapped to shop like a traditional consumer. They've got work to do, and simply don't have time to peruse the motor-mile looking for a work van. Obviously, this posed a problem for Mercedes-Benz Sprinter dealers -- how do you reach these "in-box always full" SBOs? Easy! You bring the dealership experience to them.