 Hello, and welcome back to JSA TV and JSA podcast where we are connect covering the latest stories here at PTC on Trends and innovations from leaders in the digital infrastructure world. I am Keely Dorian with JSA and today I am joined by JSA TV veteran. I think we can call you that at this point. We've got Bonnie Venkatesh with Airtel business Thanks so much for being here with us today. Thanks, Krillin for having me. Oh, and it's always a pleasure Yeah, and we were just chatting about PTC This is your second one and you just have had a really great experience so far. Yeah, like I was mentioning to you I think PTC is it's a relaxed environment and you get a lot of work Then you get a lot of collaboration opportunities going around here So this is something I really look forward to and not in a bad backdrop at all being in beautiful Honolulu, Hawaii We're having a real hard time here. Everybody. Well Let's let's get down in and talk about what's been going on it at Airtel business Of course Airtel has been in the US for a few years now. Can you just quickly take us through this journey? Yeah Yes, so US is one of a very special markets because lots of Companies in US are investing back in India We also have operations in Africa the investing in back in Africa as well. So it's a cool mind of opportunities and We have a very very small team in US. So we work through channels and channel partners in US and So it's it's a brilliant symbiotic combination for us to you know, leverage their strengths and leverage what the country has to offer for reaching them out to India or to Africa and Back in India and in Africa, I think we Are pretty much a digital super highway. So it works well for both. Yeah, absolutely That's and if you're going into India Airtel is definitely the company that you want to be talking with Yeah, so what can you give us the latest happenings at Airtel business? What's been going on there the past few months? Yeah. Yeah, so never a dirt of activity Never a dirt of never never a dull moment, right? So that's always been true. The two three pieces that we're really really excited about one is of course what I just mentioned the Opportunity to grow through channels. So that's one a big thing. We are excited about The other piece we are excited about is the amount of investment we are making in digital So we have a new platform called Airtel Advantage platform that we've launched So we already have a good underlay of network and to be able to combine that with digital and offer to our customer seamless experience is Something that's super exciting because it just takes the customer experience to a whole different level Yeah, absolutely. And you guys are the Airtel team is definitely very great at that customer experience. You Definitely excel there. Can you talk to us a little bit more excuse me about Airtel Advantage and what in particular Customers are you know taking from that and benefiting from yeah, sure. I think This is something you're personally very excited about so it's a simple portal. It's a platform So if you're a customer, you can pretty much get onboarded in a matter of minutes. It's quite seamless. That's and it then gives you access to Whatever interconnect services you need be it voice be it calling be it SMS Be it application to person SMS a person to application or P2P SMS Even toll free services a DID right so it just gives you access to a host of services And you don't really need to depend on anyone. You don't need to call anyone You're just on board you get all of this and you're you started in a matter of seconds and not just that there's a real life Statistics, so it gives you a good picture of what's happening the traffic statistics where you should play where you shouldn't Right, so that's something that's super exciting for us. Yeah, see there's that customer experience. Yeah top notch once again Yeah, yeah, that's something we strive for. Yeah, absolutely Well, let's talk real quickly about next year by Airtel. Of course the data center division So how is next year by Airtel leveraging some of the new technologies and trends in the industry to drive in a hit innovation? And stay ahead of that curve. Yeah, so next year is rocking firstly and We have about 12 large data centers and 128 data centers in India. We also Have next try in Africa. So that's also scaling up I think the four things that we're really excited about in extra is One is new age cooling. So especially with AI and ML coming in And the need for high-density racks and therefore the need for cooling Right the technology that we have to make sure that we are providing new age cooling is really top class So that's one which is great The second is we are very very very excited about green energy about going green. So we have a target of Net zero by about 2031 We already had about 50% and we are scaling up quite rapidly In fact, some of our new data centers are as high as 90%. So that's the second piece if you're working very hard on The third is the design piece and as a hyperscalers and customers are starting to think about How they should scale up and they may not necessarily be sure how much scale of they needed what for what point in time we've really Engaged with world-class designers to be able to scale up as and when it's needed in a very very modular fashion So that's working well for us and finally operating efficiencies. So be Reducing power cores beat reducing manual effort beat increasing operating efficiencies. So all of that is something we're investing in so all in all it's one of the bright sparks and It's very exciting. It's like seeing a child who it's very exciting to see the amount of progress that next year is making Yeah, absolutely. Well, I know you have a lot of great things in the works Is there any sneak peek you can give us or just in general? Maybe what should people what do you want people to know about you and what might be coming up? Maybe just keep logging into Etel.in and keep watching the space and we'll keep Talking to it for all the new things that are coming in and why let it also do share your feedback because What we would love is to be your committed partner and to you know, take customer service to the next level Absolutely, Bonnie. Thank you so much. It's always a pleasure to have you here on JSA TV I like was thank you and thanks to our viewers for tuning in Stay tuned here for more coming to you live from PTC and stay connected