 We're moving on to our disruptors category and to do the honors may I invite on stage a very special couple who's flown in tonight especially for the evening Mr. K. R. P. Reddy director advertising in marketing Saqshi Group and Mrs. Rani Reddy director corporate communications of the Saqshi Group request you both to please come up on stage to do the honors. Let's find out all the shortlist What we were very clear about is is there is is is one ecosystem in an industry getting supplanted by another ecosystem so it's not just about one brand winning against the other it's about a set of fundamental shift in the ecosystem both from a demand as well as a supply site or if there's a fundamental shift in consumer preferences that are coming through I think those were the kind of criteria that we used to judge who were the winners and who were the guys who were nominated for sure he was in regularity with me my colleague Benikar instructor let's find out who the trophy goes to