 The number one reason why coffee shop fails is because of poor management. We're talking about management of staff. People are hiring other staff based on just availability. They're not hiring people based on values. When you don't hire based on values, you end up inviting bad apples, which poisons all your good apples. That means that you're inviting people to come in to steal from you. You're inviting people to come in to comp their friends and thus jacking up your cost of goods sold. In addition to that, you're inviting a toxic environment in your culture. That means that these bad apples, they're gonna start talking and spreading rumors. And that turns into quitting because they don't enjoy the place that they're working in. And this will cost you thousands of dollars in hiring new staff, training new staff. And it is just a really, really big reason why coffee shops fail in the first place.