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A new visual identity for The Duke of Edinburgh's International Award

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Published on Nov 27, 2012

The Duke of Edinburgh's International Award has spread around the world and it is often very well known within individual countries and territories. The mix of names and identities that we use, however, makes us hard to recognise internationally. We need to invest consistently in our international identity so that we can transfer the maximum value of a young person's efforts and achievements into something with global recognition, especially among companies and universities.

So, we have redesigned and modernised our visual identity. Attaching five colours to the five sections of the Award as well as incorporating the three colours of the three levels creates a colourful spectrum which will bind the Award family closer together.

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