 Well, it's a little dry. It's got to have weight. It's certainly got weight behind it. Well, from what I'm hearing, all the weight of a lead balloon. Well, that's it. You need a metaphor or an analogy. I mean, what's this webinar really about? Impressing your sales. And? Well, if you do cold calling, getting over the inertia of core reluctance. That's it. It's a story about inertia. No. It's a webinar. No. What I mean is you need to give them a story about inertia. I mean, who hasn't had that sinking feeling when they've gone to make a call that they really don't want to do or call your father-in-law for the first time. Yeah. Tell them that making their first sales call is not unlike meeting their in-laws for the first time. Kind of like meet the prospects instead of meet the parents. Not kind of. Exactly. I like it. It's funny. But they'll need something more. Yeah, why not tell them about a situation that you've been in? For example, I remember once when I met a girlfriend's father for the first time. He said to me, show me your hands. Why would he say that? Well, he'd been a very outdoorsy and hands-on person all of his life and even though it was sort of weird in a dad kind of way, he wanted to know if I was like him. Now, sadly, he was disappointed, but I guess it's a good lesson in understanding the point of view of a potential customer. Yeah, it makes sense, especially if they relate to you or empathise with the situation that you've been in. Or that they've been in. Hmm. Makes everything else you say much more relevant. Not to mention entertaining. And you could even portray a whole image of meeting some of the first time or being on your best behaviour. Like De Niro and Meet the Parents. Sure. Why not? Hmm. OK. Light bulb moment. What if we gave it even more of a structure with a beginning, a middle and an end? Let's say meeting a prospect for the first time is like meeting your in-laws for the first time. There's this anticipation and nervousness in the beginning. Then there's that awkward conversation stuff when you're kind of getting to know each other for the first time and everyone's on their best behaviour. Then it kind of relaxes later on, like when you play a round of golf with your father-in-law for the first time. Yeah. Which is not unlike when you had an event with a client for the first time and you realise that you've got to make conversation. Yeah. And then you get to that pally stage where you're on a nickname basis. That's right. But all the while you feel like you're on your best behaviour. You know, I think that could work. That's a good story. And the more you mine that metaphor, I think the more they'll engage with what you're saying. They'll be a memorable presenter. Because they remember you and your story. Yeah. Now, you better get your story straight because we're watching you. Oh.