 This study examined the impacts of digitalizing a fresh fruit supply chain with radio frequency identification, RFID, technology. It used the value chain operations reference, VCR, model to evaluate the implications, issues, and benefits of the supply chain digitalization. A performance measurement system, PMS, was developed to measure the impact of RFID on the supply chain's processes and operations. The results showed that RFID had positive effects on the supply chain, such as improved inventory control and reduced costs. However, these benefits were limited due to certain organizational procedures. Additionally, the PMS indicators for the centralized warehouse, which balanced inventories between the processing line and distribution channels, demonstrated the greatest improvement overall. This article was authored by Marielle Lisa Minano, Matteo Mario Savino, and Ricardo Accorsi.