 Actually, let's let's talk department. Like, what is the late today? What does it look like for a promotions department at a label? All right, so a promotion department. So basically, a promotion department's main job is to get your song on the radio. That is, you know, and you know, you might think, oh, like, regular side, radio still plays a huge part in our success, right? So like, when you look at those billboard numbers, being a billboard number one, radio still plays a percentage and an artist getting the number one on billboard, right? And the delays of like number, you still have top 40 radio, you have rhythm radio, you have urban radio, right? And so like the main job of a label is to basically build the promotion department. It's basically build the relationships with the program directors and the DJs to get your song played as many times as they can in a week. So, you know, when those songs are added and the DJs are playing it, the goal is that consumers will hear the music, shazam the music and then stream the music, you know, and that's pretty much ultimate goal. And you know, it's basically kind of a thing where, you know, we are our department mainly such as the community, right? And that's the thing about our department. We'll go do like a lifestyle event. We might do a listening and listening party. So when those events are mostly about the promotion department, you know, we're not going to do a showcase in the neighborhood, or the artist might, you know, saying, come to the radio station and do an interview, you know, we're the ones that coordinate that. You know, if we have, if the artist is on tour, you know, and people want to go to the tour, we work with radio to give our free tickets, or we go, we go do go on site to the meeting streets and stuff like that. So basically it's kind of like a liaison for the artist and the community as a whole. Got you. Okay. Okay. So when you talk about radio, by the way, and all of those factors when it comes to your rankings on these charts, is radio the most heavily weighted out of those still? No, when it comes to this point, streaming is the most this way, but radio plays, I want to say, I have to look on Billboard, I want to say it's about 15 to 20% is not as weighted because it's kind of like we have radio, you have streaming, and that's another factor on there as well, with the Billboard where all is good, we have some type of formula that calculates radio selling sales, I think they still do like actual unit sales and streaming and then they combine it and then that's how you go on the Billboard 100, you know, like right now Drake's, Tussi wrote that Tussi wrote. Tussi slide. Tussi slide is like the number one on Billboard and it's getting like heavy radio play right now. Right. So all of that is weighed in to get him that number one slide that he has right now. Got you. Got you. That's interesting. So what is your measure of success or the department's measure of success at radio? How can you determine? Yeah, I mean, so the department itself major goal is to get the song. So so radio itself has their own chart as well. So sometimes you can Google and say like you can go on Billboard, they have a section where it's like the rhythm chart or the urban chart or the top 40 chart. Right. So the promotion goal itself is to get a song all the way up the chart as much as they can. You know, ultimately, when we want to get a number one, right? So that's the ultimate goal is to get a rhythm chart, the top 40 chart. And basically what that does is just another accolade for the artist. You know, all I got number one on rhythm or I got number one on urban radio would actually mean this is the number one song played across all urban rail stations, all rhythm rail stations in the world. Right. So the ultimate goal basically is to get a song all the way up. And for the labels, it's just a market share. So at the end of the year, quarterly, you might see the the Billboard might publish a chart like Universal has this much market share. Warner has this much. Sony has this much. Radio plays a partner and making sure like if you try a certain position, when they look at how well all the music that was released from that label, they said, oh, Dev Jam had these many songs to chart in the top 10 or the top five. So they have this much of the market share as a whole. Got you. Got you. And all the labels are buying from market share at the end of the day. Yes, especially like I said, the end of the goal, every label is fighting for market share because at the end of the day, it all equates back to the bottom line, right? Which is the consumers listening to the music and buying the music. And basically I just said, which, you know, turns into revenue at the end of the day, it's still a business and they want to make money. Right? So you invest your money into radio. So the song is played more. People will hit the song more. DJs will play the song more. People will stream it or buy it or go to the concerts or whatever it gives me be, which all you place back to the bottom line, you know. Got you. Got you.