 We are taking our time for figuring out who the top 50 brands are in the country today. We had a very robust jury that has chosen these 50 brands. The whole thing went through a two-tier process, actually a three-tier process, where the entire universe of brands in India was considered and a list was called out to the first shot. The list was about 300 brands out of which we did further screening, further research, via an external research agency that helped us get to about 150 odd brands. And then we had a robust jury of about 11 members. You'll see all the profiles and details here on screen that actually finally chose the 50 brands, the top 50 brands of the country divided in 10 different categories. I'd like to reiterate the fact that these are not rankings. We are not doing a ranking of brands. These are specific 50 brands that are being acknowledged in various categories, whether it's a research and category, whether it's an impactful debut, whether it's a social contributor. Depending on the metrics that were applied and how those brands have fared in each particular category, these names have been finally called out through research, through our robust jury members who sat together and put this list together. One more time, hygiene announcements. Request you to please put your phones on silent mode. We do have a hashtag. Go ahead and tweet about what you are expecting through the evening tonight, who you think might feature in the top 50 brands using hashtag top 50 brands. That's hashtag top 50 brands. We also have a very important panel discussion lined up for you through the day today. We have six very strong speakers. There is one speaker who is still stuck at the airport because her flight got delayed, but nonetheless, we're going to start with the panel discussion. We're going to be talking about content marketing and how brands are actually under-leveraging or leveraging optimally content marketing and whether we do understand this term at all or not much. My name is Suparna Chatta. I'm going to be your host for this particular evening. I'm also the curator for these awards. So if you've got something nice to say, please go ahead and share it with me. If not, then Mr. Naval and Rujan, who have found an exchange for medias here, you can share your grievances with me. As a cursory for most of the events that either I curate or I act up, I'd like to start by evoking the high of power, whatever the high of power it is that you believe in or you don't believe in, it's helping in good stead. So I'd like to start by reciting this Saraswati Vandana. It's in Old Sun's Feet's Burst. It primarily talks about the dispelling of the darkness of ignorance to the light of knowledge.