 Good afternoon everyone. We are from team 13 and the team members are Dasir Madhu, Muskaan Srivastava, Sachin Rathar and Uthkal Prasad. And we are going to speak about B plan and the market research which we made on behavior of consumer based on that fish production. And the logo depicts entire what process exactly we are doing. So it is like catching the fish by the farmers. We will be supporting the farmers in the capital and we will be getting the procurement fish from them and we will be delivering to the consumers. So that we are it is like a bilateral mutual and our tagline is one magical ship for happy meals. So the thing is that we will be shipping exactly to the plate of the consumer so that there is no sort of unhygienic practices that are occurring in locals. So the table of contents depicts that what exactly we are speaking today. So it will start with business overview and ends where implementation conclusion will be speaking about our marketing strategies, core values and financial projections. And I will take the lead to start with business overview. We are team 4 from Manage. We got complete our Manage PgDM ABM course in 2018. So we are going to start a startup on fish production and by linking both farmers and consumers. So our team members are 4 as I already mentioned. So the idea came from the brains of Sachin Rathur and Dasarimadu. So we proposed this business plan and the thing is that the team is well equipped with knowledge with various experts like supply chain management, financials, procurement and human resource. When we see the Indian scenario, Indian stands at 96 lakh million tons in the fish production. But when we see that in global perspective it was only the 5% and Andhra Pradesh state which ranks first in the fish production from several years like from 25 years. So our target market is Andhra Pradesh where there is a good sort of opportunities for both consumers point and as per business point of view. So this data tells that how much opportunities we are getting from Andhra Pradesh and from India. So among the total production India stands only 5% where the total contribution of the world. And in that 96% 16 lakh million tons is from only Andhra Pradesh that is completely from inland water bodies. Inland water bodies are those where the fish production is away from the marine and it's totally kept taken by the farmers in his own land. And the market analysis based on the current situation depicts that in India as per CGPR is concerned it is increasing day by day. And currently it is doubling a lot like 10.2 is a CGPR and by 2024 the production is going to double. So it is a great opportunity for fishery sector where we can boost the end lot of opportunities. And when we see the per capita consumption of the fish in 2001 it was like just 9 kg per person. But when we see the 2018 scenario it was like 18 kg per person. Per capita income depicts that how much the person is consuming with respect to the fish. And our target market is Andhra Pradesh. The thing is that why we choose Andhra Pradesh? It was like it is having like 900 kilometers of coastal line which provides end lot of opportunities for the fishery sector. And the why we choose only 4 districts is that Visayagapatna, Vijayavada, Nellur and Chittur is that. These cities are highly urban cities and it is a newly found state and we are having like end lot of opportunities where the consumers are high in demand. And this pandemic created a situation where the consumer are more health conscious so that there is a good demand for the people and fishery sector. And in these cities there is good opportunities where the IT sector is increasing and it is a chance for more nuclear families. So that there is number of combined families are decreasing. So individuals are preferring an individual family so the customs of changing the consumption behavior. And meanwhile the thing is that previous days they used to consume only on Sundays as occasion of consumption of non-veg. But the scenario is completely changed. They are preferring the day what they exactly like. So and Andhra Pradesh is a state where it provides end lot of opportunities for different sort of varieties of fish starting from Thalapia to Mure and Katla to Rohu. So it provides a various taste for the consumers. And when we see the competitors of Andhra Pradesh these are the major competitors like apex frozen foods where it is only concentrated on the exports rather than local market. And even coastal corporation is more concentrated on the whole scenario rather than focusing on the domestic. And these are the leading exporters in India in India and not only exporters but also these are the things that provides a sampling are seedlings to the farmers but at a premium rate. So the thing is the consumers are getting the seedlings from these particular corporates at a high price. But what we will be doing like we will be interlicking that scientist, marine scientist with the farmers so that they will be procuring the seeds at a premium quality at lower prices. So we will be benefiting the farmers at this point. And when we see the other two bigger corporates who are engaged in fish production, which exports are dairy fisheries and the fisheries. And one with respect to dairy fisheries it was going with broad range of fish products ranging from crabs, shrimps, fish and rally added products with respect to ready to eat canned foods in fish. And when we see the Andhra Group it was a company from Bhima Varam which is in Andhra Pradesh but it was covering entire Andhra Pradesh. And it was compiled of various agricultural products related to rice powdery fish streams. So the thing is that most of these companies are more focused on exports but neglecting the point of domestic use. So our company makes a chance over this so that we are targeting more domestic view so that these corporates cannot be our competitors at all. So we will be targeting on the domestic view and our project is for more only for those four districts. And meanwhile when the projections are concerned like by 2022 we will be covering entire state of Andhra Pradesh. By 2024 we will be covering like three to four states of India. So our market research will be taken care by Sachin Rathot. So that's it from my side. If you had any doubts you can ask me. Good job. Good job. Great work. Half the time is already over. So guys go ahead. Okay. I will take on the marketing research. Next slide sir. Okay. To know about the consumer preference for the fish product in our targeted area and the problems related to that we have deployed a survey form to know the consumer preference. And here are the responses we have received from them. Over the likes and dislikes for the fish in the targeted area we have received like 90% of the people in the area like to consume fish. And this gives us this gives a fish basket and upper hand as you are targeting the fishery sector. And we can grow in that area in a faster pace. And for the second one consumer preference over the fish cut like in the fish fishery sector while researching over it we came across there will be a specific cuts. For each kind of fish such as curry cut, Bengali cut and fillet cut. So in our survey we found that 80% of the people prefer curry cut and 12.9% of the customers prefer Bengali cut and 7.1% prefer the fillet cut. And over the consumer preference among the fresh meat and the refrigerated fish around 69.2% of people preferred to consume live fish. Or the freshly cut fish, none of the consumers prefer to go with the refrigerated fish. So here fish basket takes this as the opportunity as we are totally committed to supply the fresh fish product to the market on a daily demand basis. Next slide sir. Madhu next slide. Keep going quickly. Sachin you can see it right? Sachin can you see this? Yes. Madhu he got stuck. Sachin maybe you try without video. Sir can we take Sachin party last so that we can carry on. Okay sure. Muskan you can take. I really appreciate some of the team members you know they are reminding you of the time they are so nice of them. So great one in 5 minutes left. Muskan you can take. Okay good afternoon everyone. I am Muskan Srivastav and now I am going to talk about the principles of our company. Next slide Madhu sir. Okay so talking about the mission statement of our company. We have got a grape approach where G stands for grow and develop into a market leader. R stands for reduce the wastage of fish processing to a minimum. A is achieve high level of client satisfaction. P is to produce an end product of highest quality. And E is to establish long lasting partnership with regulating authorities, suppliers, employees and customers. Next slide sir. Okay so now talking about the core values of the company. First and foremost thing for us is customer service. So first core value is customer service excellence. Second is the teamwork and third is integrity. Fourth we are focusing on the continuous improvement and innovation of our company. Fifth is we want to hire best people at work. Next sir. Okay talking about the objectives. So we have got short term and long term objectives. The short term objectives include building a strong customer base focusing on our target market to generate ample revenue for the company and make decent profits in the initial years. Second is to maximize the productivity of the farms by enhancing the availability of technology and equipment to the farmers and also to make them aware of the use of these technologies for cultivation so that with our improvement we can focus on their improvement too. Third one is focusing on promoting the sustainability of the business and strengthening the company. By analyzing the competition and we want to improve consistently in the domain also by focusing on what are the strengths and weaknesses of our competitors and how we can overcome our weaknesses in the market. Fourth one is creating a reliable digital platform for the delivery of our products so that the penetration of our products is increased. Long term objectives in the long run we want to grow our consumer base and target new groups of consumers and also we want to expand our business from like outside the above mentioned districts of Vishakapatnam, Nello, Chittor and Vijaywara. Second one is to expand the product portfolio by adding new products based on the demands of the consumers. Third one is collaborating with the international market leaders operating in the same sector as we want to increase like our domain from exporting within the states to exporting to different countries. Fourth one is focus on development of R&D facilities for staying up to date with the latest technologies and changing consumer trends so that our products remain viable in the market. Next one, Madhu sir. Two more, two more minutes so please. So our marketing strategies include six aspects. First one is market segmentation where we will segment our target consumers and focus on them. Second one is the unique selling proposition where we will deliver the nutritious and hygienic product to the consumers. Third is marketing channels where we want to deliver products in the local markets of the four districts we have already mentioned. Fourth one is promotion and advertising in order to promote our business we would like to focus on social media campaigns and word of mouth marketing. Fifth one is supporting our customers we will provide discounts to the customers and also check for any feedback from them so that we can continuously improve and check our loop holes. Sixth one is evaluating the success we want to regularly check how we are functioning in the market and also analyze the competitors. So talking about the SWOT analysis here these trends lie in the healthy relationships with fish growers we want to have healthy relationships with fish growers that will contribute to our company. Then second one is the latest processing equipment which will be which we will include in our company and then third is contact with the fish feed producers so that we are able to sustain in the market. And talking about the weaknesses as we are a startup and a new player in the fish and meat processing segment we will be facing a high competition during the initial days. Third one like talking about the opportunities as Madhu has already discussed that there is an increase in per capita consumption of fish. So that is something where we find our opportunity and then hotels and fast food restaurants we will also collaborate with them so that we can deliver our products to the consumers. Then threats talking about the pandemic situations like COVID-19 where some supply chain disruptions were there because of the national lockdown so that is something as a threat. Then we have bad weather and natural disasters which for example cyclones which occur in Andhra Pradesh so that will sometimes contribute to the threat and then unfavorable government policies also contribute. And then arrival of a competitor is always a threat for any startups so that is common for us. Next slide please. Okay from here I would like Uthkal to continue. Thank you. Okay I will complete. Madhu sir you take to my slides. I am so sorry sir and bachelors I got this. Sir you are not audible sir. I am not audible. Sir you are audible. Thank you but this time more you would be requiring your time. I will complete it. Okay then I think but the business plan is yet to be presented right. Yes sir that will be presented and I will just complete within one minute sir. Please all the best sir. Okay during our marketing research we have floated a questionnaire about consumer preference for the protein and what we found was the majority of the consumer were preferring fish, chicken and meat for their sources of protein and 14.3% were preferring only fish for their source of protein and about the frequency of the fish consumption majority of the consumers what we have got consumed once in a week and 35.6% consumed only on the special occasions and consumer feedback over the price what we have got is majority of the consumer purchase the fish at the rate of 150 to 200 per kg and we take this opportunity in the fish basket and we are ranging the price between 150 to 200. Next slide sir. Madhu next slide. Okay what are all the conclusion which we have derived from the marketing research which we are going to implement in our start up is about 63% of the consumers regularly are involved in regular consumption of fish and meat and 99% of them are unable to trace from where the fish they are consuming are taken from because for the last few years there has been certain cases which has been registered like fishes have been cultivated in polluted water and they are given with some supplements and the antibiotics which are usually for the human consumption so we take a chance here and we will ensure that there will be fishes will be grown only on the natural basis and there will be no supplement no antibiotics and will be grown in a pure water and 70% of the people they prefer fresh fish so we take this as an opportunity we will be supplying the fresh fish to the market on the daily basis and our basis on the daily demand of the market. Next slide sir. Thank you. Madhu sir next slide. Okay this is the plan and this is how we will be working so from the farmers we will be procuring the fish at a renumerative price and we will be also giving them the fingerlings and the feeds and all the necessary technical knowledge what they have required for the growth of the fishes and after procuring from them we will take into our processing industry and we will clean them, we will pack them and we will cut them and pack them and after that it will be sent to the customer market and even we have a customer outlet for sale and also supplied to a nearby market and we have also planned to do a home delivery through a WhatsApp business connection and by this way we want to provide our consumers with the best quality of fish and nutritious product. Next slide sir. Madhu next slide. Okay this is our productive overview. Majorly we are now concentrating on the four kinds of fish that is Rohu, Katla, Mahaseer and Magur and we are the preferred cut what we are doing in our industry as curry cut, fillet cut and the Bengali cut and we are packing the products in an aseptic packaging with no preservatives added as we are totally health conscious of our customers and we are also including the QR code traceability so that the consumer know from where the product has come. Next slide sir. Okay these are the portfolio of our products which include Rohu fish, Rohu large with curry cut, Rohu medium Bengal cut, Katla fish curry cut, Magur fish, Tilapia fillet cut and Murale kore minu and here are the price which are mentioned in the below and thank you sir. Okay great job. Wow that's good. Good afternoon everyone. I will talk about the management plan. Next slide please. Okay here is our team. Our team consists of four managers. Founder Muskan Srivastava, he is also the executive officer and co-founder vice manager Charizmi and co-founder chief operating officer Madhu and chief marketing officer Sachin Rathod. These are the four people who are taking care of this business and this is our organizational chart. Muskan is leading the team and vice president and chief marketing officer. These all are dealing with their respective segments and we will be hiring people from the four districts which we are operating and we will be taking them and training them according to our business. Okay next please. Right. Now for the financial plan. Let's come to the financial plan. Here in 2020 we are going to start up so our land and site development we are taking it and we will be investing 25 lakhs for plant and machinery 45.75 for motor vehicles. We will not purchase them. We will take it in rent as we are investing 8 lakhs for office automation, automation equipment because it is now digital. All things are digital. So we are investing a lot like nearly 15 lakhs for technical know-how and fees expenses. These things we will be taking care of 5 lakhs preliminary and property, pre-operative expenses. We are investing 1.5 lakhs for contingency because like this pandemic if something has happened then we will keeping it as 7.7 lakhs and for working capital we are keeping 10.15 lakhs. So together we are investing 123.50 lakhs. So this we are required for start up our business and for 2020 we are predicting that we will be getting investment of 20 lakhs which will be in 2020, 24.5 lakhs and 29.33 lakhs. This will be our, means we are objective of predicting the growth like this from 20, 24, 29, 33. Next slide please. Implementation and customer. The major challenges means faced by the farmers and the consumers that we are solving is earlier fees are meant they have to they have to give you to commission agent then to vendor then to consumer. So we are removing these two factors the commission agent and the vendors because of them which they are means the consumer are buying it a higher price and that is not hygienic. So we are dealing with these two problems and solving it by our start up fees basket where we are providing fresh fees along with the premium quality and about hygienic there will be no question about that. Next slide. Next slide. Good job. You can see right. The last slide in which I am going to take what are the benefits from our start up we will get the benefits first of all the farmers it will help the farmers because we are providing them all the all the credentials like we are providing seed capital along with the feeds also so they can grow the fees in a better condition and organic condition and second one is paying farmers the remuneratory price which they are which they must get because of other things they are not getting at that time now they are getting it. Next is we are providing 24 into 7 created farmers because farmers even if they will face some problems they can contact the 24 into 7 if they have problem in any part like seeding capital or anything we will be providing them because they are our clients and delivery process process feeds directly into the menu of the consumer like it is our whatsapp business we are starting in delivery like if somebody is needed they can contact us through whatsapp and we can delivery them as fast as we can and for the traceability for which it is a long discussion has been going on so we are providing with QR codes so that they can trace that whether this feed seeds trace or in premium quality or not or from where it has been grown or it has been taken ok thank you thank you very much Thanks a lot Thank you team 13 Madhu, Sachin, Muskaan and Khutkar Good job, good job This is so much of appreciation