 So I want to talk about something different. We're trying to start a company using creative comments. So in the 15th century, actually in 1494, there was a monk who was a professor of math and a friend of Leonardo da Vinci. And he published one of the first books on the Gutenberg press. And it was very interesting because that he documented something that existed, which was how to do double book accounting. Sounds very exciting, I'm sure. But fundamentally, this is the reason why trade took off all over the world. And interestingly, almost nothing has changed since then. And even today, only 20% of what's on the US balance sheets can be explained by accounting. So knowledge is not in the balance sheets. It's a preset. In the 16th century, another interesting thing happened actually on November 15, 1532, 168 Spanish soldiers arrived in Peru. And there were 80,000 Inca troops waiting, not very happily on the other side. In 24 hours, the emperor was captured. And 7,000 Inca warriors died. One possible set of explanations for this is because the Spaniards had knowledge of a similar instance of 100 or so years ago, whereas the Inca's did not. Knowledge cost a continent. And if you fast forward to year 2000 in a study of 4,500 employees at technology intensive companies, it turned out that less than 10% had access to lessons already learned. So imagine if a doctor was actually trying to treat you. And every time he or she treated you, they assumed that 90% of the time, they'd never seen this disease ever on the planet. At the time, they'd waste. That's the truth with knowledge sharing today. It's been around for a long time. It's been hyped for many, many years. One of the reasons it hasn't taken off is as nerds, we fixate on technology. So there has to be a solution, a database, artificial intelligence, all sort of cool stuff. For those of us in support and service, it's all about FAQ or frequently asked questions on steroids. Or it's very, very theoretical. And most of it tells you what to do, but not specifically how to do. I need expensive consultants like us to make it stick because we have to keep coming back over and over. So the solution we come up with, and there's about five of us from four continents playing with this with a lot of other people's help, we have come up with something called Dancing E. And the idea is we will help people and companies understand where they are now in terms of sharing knowledge and help them with specific steps with how to get to where they want to go. And we'll use techniques from technology, of course, domain expertise, behavioral science as well, and measures. All our content will be available via Creative Commons. So it's a subscription based model and the only reason you'll pay for a subscription is for live help. Everything else will be given for free on Creative Commons. And we want to move this from high tech to even places like battered women's shelters. Everybody needs help with sharing knowledge and we can do that. So this methodology that you see very easy to understand has been around for 20 plus years. It's called Knowledge-Centered Support and it's actually very, very good, but it's a little bit theoretical. So here's an example of how we're moving it to Dancing E. The name Dancing E stands for Dancing Elephant and it's because there's a book by the Heath Brothers called Make It's Making It Stick. And in that they talk about directing the rider, motivating the elephant and shaping the path. And the elephant is the subconscious, the part that's muscle repetition. And the rider is the brain and the conscious part of you that has to think about doing the right things. And shaping the path means making it easy to do the right things. So a simpler analogy would be if you're in a hospital and you see a lot of people coming in with knife wounds, doing things right would make sure you take care of each person properly, efficiently, and quickly get them to triage. But when you're thinking about doing the right things, you might actually step back and look for the idiot with the knife. So that's what we're trying to help companies do and do it in a delightful way. We're looking for early beta customers. Actually today is the first time you're actually publicly announcing it. But we've got about 20 people working on this on the world. Thank you and thank you for your comments.