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TEDxPresidio - Jason Rzepka - Worshiping at the Altar of our Audience

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Published on Apr 7, 2011

Jason Rzepka is vice president of public affairs at MTV, the #1 global youth brand. His charge, quite simply, is to use MTV's superpowers for good. Jason does this by marshaling the network's forces to engage and activate America's youth on the biggest challenges facing their generation. He is responsible for the strategic direction of all of MTV's "pro-social" campaigns, including the boundary-shattering, Peabody-winning "It's Your (Sex) Life," with the Kaiser Family Foundation, which has reached over 200 million young people on sexual health issues; Emmy-winning "Choose or Lose," which has helped drive the largest youth voter turnouts in U.S. history; and "A Thin Line," which launched in December of 2009 and has already inspired more than a half million young people to draw their own line between digital use and digital abuse"

event video by: http://repertoireproductions.com/

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