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AdWords Optimization for Nonprofits

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Published on Mar 26, 2012

On Tuesday March 20th we held a hangout on AdWords Optimization with +Kiva, +National Wildlife Federation, +Seed Savers Exchange, +Grassroot Soccer, + Mattress Factory Museum, +iWith.org. and +Monterey Bay Aquarium. Thank you to all of the nonprofits that participated! Our three main takeaways from the conversation were 1) Make sure to set a goal for your AdWords campaign before getting started 2) Use conversion tracking to measure how successful your campaign has been at accomplishing your goal 3) If you have limited time, download and use the AdWords Editor for offline editing and use the Opportunities Tab to find recommendations on improving your campaigns. Watch the Hangout video above for more great tips!

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