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Jane Friedman and Manjula Martin on Scratch Magazine: Writing + Money + Life

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Streamed live on Feb 5, 2014

I'll be talking with +Jane FriedmanĀ and +Manjula MartinĀ about Scratch, their new magazine about the business of writing. www.scratchmag.net

What we talked about:
Manjula and Jane's collaboration, and how they started the magazine (0:39)
Who Pays Writers was Manjula's original tumblr (2:00)
Literary writing, versus the model of copious publishing, Manjula's interview with Jonathan Franzen, and his comment that serious novels are "cliche-free" (4:30)
Franzen: technology and new media are bad for the community of the novel - community, wattpad, and the future of the novel (10:05)
The Age of the Algorithm: keywords and book discoverability don't change the fundamental fact that good storytelling wins (15:00)
The importance of taking time to develop your writer's voice, vs. writing with time or commercial constraints (18:00)
Keywords and metadata for publishers, Mike Shatzkin, and the problem of focusing on the frontlist. 250 Words - a publisher-agnostic vertical for business books (23:09)
Scratch Magazine's pay model: working with 29th St Publishing to create a subscription app, and being transparent about the magazine's income and expenses (26:35)
The move from a blog to a magazine is a sweet spot - especially for writers who want great information (28:30)
Subscribe to Scratch Magazine at scratchmag.net!

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