 Thank you so much Aditya and thank you all of you for the attention that you're giving all the odd those who are speaking here at the forum So we have this interesting conversation Samrati who is the who is her interesting journey. She is comes from a media background and is now Doing some disruptive work. I mean we have heard about fans But we have never celebrated fans in return they celebrate their celebrities, right? You know communities they follow but no one gives anything back to them. That's what Samrati is doing She has Co-founded the company fan drum, right? So let me ask you straight away From media to fan drum. I mean what what made you think of fans of all the things? First of all, thank you so much. I would really like to thank my co-founder For this opportunity So to begin with As we heard of talking about content content content, right? Every content producer is only talking about making content But the content is only successful if it's only viral as long as fans watch it So the whole purpose of fandom is to validate and celebrate those fans who make the content viral who make content a part of the pop culture person Right. So tell me I mean how is it different from where fans are right now? You know, they have the pages on social media. They follow. I mean, how is your offering different? What is there for fans if you can tell all the people here? Good question. The thing is that Facebook was never meant for fans neither was Instagram neither was Twitter neither was What's that neither was but the fans found themselves a community, right? There was a need So they automatically found form communities here. Here. We are building an exclusive platform just to celebrate fans You know as just Gaurav was mentioning that they're producing contents around the world Everybody's watching content. There is no language or geographical barrier But who's watching out for these fans to connect them together, you know There is a world outside the real world You know Facebook is connecting you in the real world with friends and family and so on and so forth LinkedIn in the professional world Pandrum has content at its fulcrum where we celebrate fans across geographies across languages together Three words that you've often used as regio recognize reward and Rejoice. Yeah, what exactly is that? So Once the film is produced, you know, the fans are the people who actually create content around content around content for them, right? They create memes they create gifs. They write articles. They write reviews. They talk about it They fight for their stars. They fight for their celebrities The idea is to recognize these people who are these people who are creating and generating value for these content producers So the idea is to recognize the reward them for being these creators in its truest sense You know give them tangible and non tangible rewards make their dreams Make I mean fulfilling their dreams and obviously we rejoice with as a content industry together because it's part of the ecosystem Right, it has to be a 360 degree ecosystem. We validate a content producer We validate everybody else the only person not validated in this whole ecosystem are the fans You know since this is a new work conversation in India, you know focusing on fans give us a sense of how big is the fan economy and If you compare it with the rest of the world, where is India? What are the opportunities here? Even for brands that are looking to meet people, you know present themselves. What all is there? What is the scope for people who get associated with it? So right now when we are building a platform the whole idea is to recognize and identify the span You know we are building a new economy the scope and all will be all secondary from it, right? Every brand that comes on television wants to be associated with the customer so-called or the audience, right? But 20% of the people give you 80% of viewership and that 80% of viewership is your market market share So those 20% become very very essential part of your ecosystem for brands or for any economy Today if I ask any big broadcaster who are your top thousand fans I'm sure they will not be able to name it and even for that matter if you have to tell them the persona that What what is your fan really like? Do you even know the customers that you're making your content for? We are the only industry who don't know our customers who we are making content for that's why less than 5% of the content It's successful currently and that's why we want the whole 360 degree approach to the content ecosystem So when we talk of fans, you know it there it seems that we always talk of two genres You know one is Bollywood and one is Cricket. Is it so? Are we narrowly looking at the entire narrative of fans according to you? We are looking at an absolute narrative. I can be a Bollywood. It can be a star fan. It can be a character fan It can be an IPL fan tomorrow. I can be a fan of any brand. I'm a big fan of Ferrari I'm a big fan of Porsche fans are available everywhere, right? Those fans connect with content So it's an inter merging community and we get to know The persona of the fans better There is no nobody in the world who's actually calculating the fan value index You know people who are watching content their social values their social attributes and their persona to make the content and map them Fandrum will be the first of its kind who will actually map this kind of data with the brands with the column with the content and everything else Fan value index Sorry something very new of course, I mean I've heard about it But for our people present here, can you can you elaborate exactly? What do you mean by it? Fandrum is a fully gamified platform, right? The more the more creators are engaging with their communities the more they're putting out for their for their Celebrities for their characters for their products the more they are gaining points, right? The more they gain points. That's how the fan Calculer fan value index works the more they calculate The more they spend the more the fan value index goes up and that's how you become a mayor a moderator a super fan And it's a whole journey that they go through in the ecosystem You know one interesting aspect that you bring about is something called fan safety a new term What is fan safety? To answer your concept. We are not trying to Steal their data we will be completely GDPR compliant and the persona that we are trying to use will be all according to the GDPR Compliance and the laws that exist in the country, okay, so for broadcasters and OTT players you are also seeing that language, you know is an important like it's not just mainstream language That where you find fans, you know regional also has a lot of untapped potential So, how do you integrate the regional fan following into the mainstream fan following? Is there a way that phantom is planning to address that you know this fan economy actually? Already exist across across regional language, and it's much bigger than anything else when we talk about the South industry It is much more organized. It's just very very scattered and very fragmented You know if I have to go become a fan of a join a community I don't know where to go until unless I am in that ecosystem and I belong to the South industry where I know the admins That's where I can join so the whole idea is if I am like We are watching content in multiple languages. That means our things are the fandoms are increasing So if I have to become join that particular community, I don't know where to go That's fandom You know you connect fans around the world at a common place where people can chat interact with each other continuously they can become friends and Gain points and get rewarded for being a fan Some of you arrived at a point where people are now you know coming to know what phantom is all about I'm sure it was not an easy journey Give me a sense of leaving High-paying job for phantom and what all went to it went into it a little bit of backstory Was it also easy because right now we're just hearing the front side of it that this is all this and that But was there any what is the back story like a struggle or anything of that sort which you would like to share There is passion when there's passion there are there are roadblocks, you know so you have to cross every roadblock and When people like mr. Batra come and back you all all and out and say yes I believe in your concept. It makes a lot of sense So When you compare Fandrum with what exists around the world Where do you see Fandrum in the next say two years and what is the plan? How do you action it? Well, how are you planning to take it from from where it is to where you want it? So right now we have launched Fandrum in five languages in the English In last two months we have about one like users and we have done zero marketing to begin with I think this will be the probably the first marketing effort that we we wanted to first introduce Fandrum to the Ecosystem that we belong to and then go out and out in the market and celebrate them The idea is to grow global beyond any geographical our language barriers Cater to every kind of person every kind of fan that exists around content and other spaces And that's where we want to be all right We have two minutes one is We are all fans in some way or the other right if we have to join Fandrum What do how do we benefit individually and what do you have to say about to people who are here who are fans of some? show some celebrity Would you like to say something? What do they get exactly so you get rewarded for being a fan you already are fans of something you yourself said So if you are a fan of something you have fundamental needs of engaging see when we watch content We are in a relationship right if I spend 10 season watching a particular show I get involved with the I get involved with the character I get involved with the plot I those are my house those are my highs those are my lows You know and when you are in a relationship you want to talk about it to the friends the good parts and the bad parts So here on front room we give you those friends who are like your like-minded community I may be married, but me and my husband absolutely share zero content choices right he goes if I go south he goes north So if I have to talk about the content that I have to talk about I go on the online communities and talk about my content I get validation. I don't get blocked. I can like any kind of content and be celebrated for watching that content great What is the size of the market by the way for the fan economy give some numbers some journalists sitting here They they have sent me this question the size of fan economy. Everybody who watches content is the size of fan economy So I don't know the specific number but all I can say 700 million only in India are people who watch television Right, and I'm not even talking about sports or films or in that matter So 700 million people watch television on a daily basis 42% of those people watch GC on a daily basis So imagine if you can cater to those people and fandom become the real second screen and a real friend to them That's that's what the size of market would be I have time for one question anyone Alright, okay. Okay. There's a question. Okay. Yes How do we join it's available on an Android and I always put Awesome, so I'll be the first to join. I've already started very very happy Dr. Bhattra has a You know, I know it but I'm doing it for more for the audience. What is the advantage to the fans? What is the advantage to the creators and what is the advantage to the platform as in media? Can you give those? you know very specific Advantages to all the stakeholders Sir right now out and out. It's a platform for fans They don't have any specific platforms where they can go and engage in first of all a platform Which goes out and say yes, we are here to celebrate you. We wanted to be a very democratic platform, right? Here everybody who becomes a fan gets an experiential reward Imagine I can send a fan to watch its favorite show make a fan watch walk down the red carpet So we are democratizing the whole value proposition for a fan people who have connects in the industry or people who have money Just don't get access to all these right people who actually stand outside their favorite Celebrities houses watch films in and out. So here is a platform for fan. The biggest thing is The biggest thing for finance that the fan gets a validation on the platform for the broadcasters and the content producers They get to know the audience better. They get to know who there's 20% of finance They start building loyalty to those fans, you know media and entertainment is probably the only industry Which does not have a loyalty program So here through phantom we want to build in the loyalty program for those fans and the for the broadcasters Loyalty brings in more revenue to broadcasters What was your third point sir? You know to the creators because you're you're in the creator economy Sir right now as I mentioned right everybody's career for a film content producer is making but the virality and the Sustainability of that content is purely and purely and out and are done by fans These fans are creating content and creating everything around the content on various platforms without any validation or without any revenue for that Here they get to earn those points. They get to earn the revenue We share our revenues with them whatever we earn and here the creators become those real creators It's no more about that five percent or one top one percent deciding the entire content ecosystem, right? We want fans to become the participants in the content production that is happening So yes, they get they become active participants rather than just being followers Somebody I should add that, you know You have taken fans beyond just likes and shares and some real value for them and being a fan can be celebrated, right? I mean it would be it would be something that can be monetized It will be celebrated the other way round as well They used to celebrate for free like and share but it's going to be the other way round and give them more value Thanks for doing this and bringing in this, you know a new disruptive platform. Thank you so much for joining Thank you so much. Thank you. No, that's it. Thank you so much