 We're going to talk about what is an opt-in form and why it's so important for your business today on The Journey. So if you're like most people, you started your website or your blog and you have all these followers and people who are reading your content, or maybe you've developed this following on social media, but what would happen if all of those things just went away? If social media, you know, and half the people aren't seeing your stuff anyway because of the algorithm. So that's where an opt-in form comes in so handy because it gets people to sign up for your email list. And then that way you control your audience and what you're sending to them. Now that sounds great Morgan, but now where can you put an opt-in form? Yeah, the easiest place you can do it is obviously on your website. So you can do it on the footer, say, hey, you want to join my newsletter? I want to hear more, get my weekly tips. They can just sign up right there. You can have at the end of your post. You can have it in your social media profiles. Really, you can put it anywhere that there's a link. So I heard that you can, you know, buy a list of email addresses. Is that really the best practice? Yeah, that's a no. We've all been added to lists where you get these emails and you're like, who the heck is this from? That's a one-way ticket to Spamville. So don't do that. Don't be that person. The easiest way is just to give your readers the opportunity to sign up and then they'll enjoy the content that you're sending and most likely read it. Now, I know I'm already a part of a lot of different email lists and I wouldn't really want to join another one. Yeah. So what do you do to make someone or entice them to sign up? Yeah, obviously your fans are going to join because they want your content. But some of your readers and fans may need a little extra incentive. And that's where an opt-in incentive comes in. So this could be anything where, hey, sign up and you get this freebie or you get my checklist on how to be more productive, things like that. Just give them something that encourages them to sign up. So that way they're not just signing up for another list. And a lot of times you will have people sign in, get the little freebie and bounce and unsubscribe. But a lot of the time you will have people who will stay. And if you have great content, they're going to stick around. And that's more opportunity for you to market you and your business. As you often heard, content is king. So now, Morgan, you have your email subscribers, but now how do you keep them? Yeah. So you want to make sure number one is that you have a really eye-catching subject line. I think one of the easiest way to do this is to throw an emoji in there because when I see that, those emails stand out. So and don't just go emoji crazy because that's a little too much. But you want to have just a little emoji, just get a little color, a little pop, and then also have a subject line that really says, ooh, I need to click that. I want that. So yes, content is king. And so you want to make sure that content is super relevant to your audience. They signed up and they want to stick around for what they signed up for. That's what they're expecting. So if you have a newsletter that has the top five articles of the week and then you change it up on them and you're just saying, hey, this is what I did today and like, here's a vlog about my life. You know, you may find people who aren't really into that because they actually really liked your top five articles of the week. So make sure that your content is relevant and really driving to not only what your users want, but also what you want for your business. This is a huge opportunity to convert these users into paying customers. So you're going to have to balance that. And another way to get people to opt into your email list is to have subscriber only perks. I know I'm a part of some email list where you get first chance at merchandise or opportunities to see different videos before everybody else does. And it kind of makes you feel, you know, special. Part of the Cool Kids Club. Exactly. And the next thing is don't email your subscribers every day. You don't want to be that one that floods everyone's email. We all, we know who you are, company X unsubscribe. So make sure to space it out and, you know, give your subscribers a breather every now and then. So guys, you need to get started creating your opt in and your email list now. It is so important. Even if you don't have a product yet, you have people who will be following you and you want to start creating and building that list. Even if your product is a year out, so that way, when it is ready to launch, boom, you have an instant base of customers that you can now sell to. Don't wait. And I know it's a lot of work and coming up with these emails and I'm already doing social media and I'm already doing blog posts, but make the time. It doesn't have to be like we said, definitely don't do once a day. It doesn't even have to be weekly. Just find a nice cadence so you can start getting people on your list and giving them some value. All right, guys, I hope you enjoyed this video on what is an opt in form and how to effectively use it in your email marketing. And I'm curious, let me know what are those companies or people that anytime they send you an email, you click it and you check it out. Comment below and make sure that you like this video, subscribe to our channel and also ring the bell so you know when we have new fresh content coming out. This is the journey. Thanks for watching and we'll see you next time.