 When you're learning marketing and you follow various experts, you're going to have one expert who says you've got to do video Another expert might say you've got to start a podcast and then the third expert says no No, you've got to get consistent in your writing Have a consistent blog write a book, etc And yet another expert shows you their Instagram following and says no you got to be on Instagram do images and then Pinterest and you know flicker, etc, etc and Another expert says you've got to do tele-summit. You got to host a tele-summit with 20 speakers and build your list email list that way So are you supposed to do all of that? No Unless you yourself are a marketing expert, you might want to test out all these different ways But if you're not a marketing expert if you're just trying to build your own brand and you try to build a business My advice to you is to find the marketing method that you really want to become great at That you enjoy to some extent and double down on that because any one marketing method Can build you a thriving business. You don't have to do it all. You don't even have to do multiple things If you just want to use YouTube great just use YouTube to build your brand if you just want to use Facebook Great just use that. You don't have to be everywhere. Okay, don't listen to the marketing experts that say you got to do everything Because they themselves have to do everything because they themselves are a marketing expert They have to know a little bit of everything just like I know a little bit of all these different platforms But you don't have to be on all the platforms that I'm on Okay, good unless you're a marketing expert yourself and you teach this stuff I mean even me. I'm not I'm not fully Consistent on all these different platforms. One example is Instagram I've never I've never enjoyed and been good at sharing images So I made a decision to not really be on Instagram Well, I'm okay on video. And so I do Maybe twice a month. I'll upload like a one-minute video onto Instagram. Sometimes it goes longer than a month before I do it Podcasting I used to have a podcast 2014. I tried that out Decided I didn't really want to keep that up. So I don't have a podcast anymore. That's okay right So find the one marketing method you may have to do a little bit of experimentation and testing and and then And if you're not sure what to test and what to try out Observe the experts that you respect that you appreciate look at your friends and colleagues and what kind of marketing They're doing find out if they enjoy it and try it out yourself if you're curious I always tell my clients listen any marketing method and strategy that you're intrigued by It's probably worth testing and that's really the key. There is no one marketing strategy that works for everybody Don't listen to any expert that says you must follow this XYZ Marketing strategy formula to get you all the clients. That's because they're they themselves got good at that And that's why they're good at that. But really even if you Even if you did nothing online, you did all of your marketing offline going to networking events or just going door-to-door or Meeting people at the park and talking with them. I mean really any one channel if you if you got good at that Could build you a full-time thriving business But you've got to get good at it. That's the key and if you're doing if you're trying to do 10 different things You're not going to get good at any one of those 10 It was gonna take you a long long time and so that it'll take you a long long time to build a business that works So find that one marketing method that you want to become great at that one platform You don't have to be on Facebook YouTube medium Instagram On and on and on you could just be on one of those become really great at it and get all the Presence and the business that you need so Figure out what that one is try out different ones and then just double down and get consistent and And you will see that your audience can be built that way and your business can be built that way as well