 In this paper, the authors discussed the importance of preserving agrobiodiversity through specialty markets. They focus on the example of Ecuadorian cacao producers, who have been able to benefit from specialty markets, by keeping traditional varieties and joining cooperatives. These cooperatives provide farmers with better access to high-value markets, which leads to increased income and improved contracts. Additionally, these cooperatives help preserve the region's unique cacao trees and other species of plants. This article was authored by Jimena Rueda, Romaic Midendorp, and Sergio Puerta.