 Hey everybody, JR Fisher here, and we are live on a Tuesday from I guess north of Austin, Texas is where I'm located now. I want to welcome everybody today. I want to talk a little bit about pricing, how you can figure out the pricing on your products or stores. Matter of fact in the very end what I'm going to do is I'm also going to go over consulting, how you can charge consulting fees, and what's the charge for that. I've sold products online, I've sold consulting and coaching and courses. I've done millions of dollars of both digital and physical products. On this channel, all I do is share that information with you so that you can get good results and you can make money too. Don't forget, if you haven't subscribed to my channel, let's say you're watching it on YouTube, make sure you hit that subscribe button down there. Make sure you turn on all notifications. That means bring the bell, turn on all notifications so you're notified every time I go live or if I upload a video. Now if you're watching me on Facebook, if you would just like the video, if you would put some comments down there, I would greatly appreciate it. It really helps the algorithm and it helps that video get out there. Yeah, utilize that chat area, guys. That's what that's for, whether it's on Facebook, whether it's on YouTube. I see both of them with this new software I have, which I love called StreamYard. I used to have to use OBS and try to connect it and it never quite connected, right? Ah, it's pain. But this stuff's really good. I highly recommend it. I'll get y'all a link to it later on and I'll stick that in there so that you can get this software too if you want to use something like that. Off to the side, I've got an iPad here so I can talk to you guys back and forth. I can put some chat stuff in there. Let me know if you could hear me. That would be really nice if you would just type in there, hey, J.R., I could hear you. I could see you. You're not talking to yourself, okay, which has been done before by me in the past, but I would really like to know if you can hear me. So if you put that in there and I want to get to know you guys, you know, it's funny. Over the years, I've met a lot of people online. They've helped me out and I've helped them out and you could be one of those people where we just become friends online and we can exchange information, which is really pretty cool to do, that you can actually do that nowadays, right? I think that's pretty awesome. So let's talk about this pricing thing. The first part I'm going to talk about is pricing your products on a store. If you have a store like that, you know, every business owner has had to try to figure this out, this pricing thing. And it's difficult to do, but there are some tricks you can use so that you have good prices and you make good money too. But if you do this wrong, you face imminent failure, okay? And we don't want that to happen. We want you to stay in business, okay? So the first thing I'm going to tell you, step one is you have to factor in all your business costs, okay? Every business has costs. Your business needs to account for the amount that you're going to be paying into the business, okay? So it actually costs you money to run a business. Now, hopefully you've been tracking your expenses. You know what you've been spending and you have a pretty clear idea of what your budget is moving forward. But if not, that would be your first step, okay, to figure out all that stuff. So it would consider things like inventory, okay? Any supplies that you need to get the product or sell the product, any other various things you need to run your business ranging from, you know, higher cost items like a computer and furniture to smaller items like pins and paper and all that stuff. You want to factor in everything, maybe web hosting for your business, designing your website. You know, if you took time to do it, you got to factor that in. If you hired somebody else, you got to factor that in all your marketing efforts, whatever you're doing for marketing, your labor for hire, including employees, contractors, you know, people that you hired on Fiverr or whatever, you got to figure all that out. Because that's step one. Step one, you've got to have those things covered. That just has to be covered. Now, step two, and this is the one that a lot of people forget to do, consider your time. I mean, what does your time take to do these things? Just as you track your expenses, you should be tracking your time. Whatever business you're in, okay, you can find a number of free time tracking tools like toggle or my hours that will help you accomplish a picture of how much time you're putting into the store or your business. Now, with me, I'm putting in tons of hours every single day. So I don't even need one of those tools because I know I work a lot of hours a day, probably 10, 12 hours a day. Now, in the early days, you're just getting set up, you're likely won't be making anything back for your time. This is not going to happen in the beginning. You've got to get everything set up. You haven't sold anything yet. But eventually, okay, you will need to calculate this. Okay, so it's really important to start tracking it now. Your pricing therefore needs to consider your labor as well as your costs. Okay, so you want to figure out two numbers here. You want to figure out how much you will like to be paid for your time. Okay, and that can be based on your previous job, based on what you want to earn. You know, if you're feeling really ambitious, a huge increase in what you used to earn. What is the bare minimum you feel you need to be paid for your time for this business to pay off, and then add something to that. Okay, don't just say I'm just going to work for the bare minimum. This range can help you clarify how much your business needs to make for you to be happy with the profits and earn the amount of money you want. Step three, research your competitors prices. Now, this is a huge thing. I remember Sam Walton, who started Walmart, he used to fly to other towns and walk through grocery stores and dollar stores and all that and figure out what everybody else was charging. And then he would call back to his home office and he would say, change our prices to this. And that's what he would actually do. So the first two steps make it easy for you to think big and, you know, might make you inclined to price high. But there is a step where you have to figure out what's realistic within the industry. What's everybody else charging? Some time browsing other people's websites a lot easier. Now you don't have to drive around in people's stores. But you can see what they are selling similar products for. Think like a customer. Do searches for these terms that they're most likely to find products like yours and check out what's typical on other websites. Show up first. If so, what are they charging? Record what you find. Go to a spreadsheet so you can better see the trends and pricing in your industry and track how prices vary across products with different sets of features. Now, we're going to talk about number four. And number four, I think is pretty darn important. Here's number four. Figure out your unique selling position. A lot of people never figure this out because they don't have anything unique. They don't have anything better than anybody else's. So, you know, they're not trying to figure out anything unique. You really, really need to do this guys. You know, I sell survival food and our product is unique. You know, nobody really sells what we sell. We have canned meats. We have beef, chicken, turkey, pork and ground beef. We have 28 ounce cans. We have 14 and a half ounce cans. Of course, the smaller ones or a smaller number of people. Maybe it's just a couple or an individual. But it's very unique. You know, other people aren't selling what we sell. We have a process to which we can can meets that gives it a very long shelf life. People love it. They've been buying from us for years and years and years over a decade now. So, we have that unique selling position. And our tagline is helping families prepare. And that's really what we do. And I was doing a video script before I started here this morning. I just got up early and started writing. And the one thing that I've always said to people over the years, because a lot of people say, well, I don't know if I want to spend the money on survival food. You know, if I waste the money on that, I won't have it for something else. But here's the truth. If you waste all your money, if you want to call it that, or spend all your money on survival food, and you lose your job, or your income goes down dramatically, the one thing you're going to need is food, right? You're going to need food. Food without food. Nothing else matters. So, you really can't waste money on food. Here's the interesting thing about food. Unlike a lot of other things out there, it's never gone down in price ever. Food always goes up since the beginning of time. Food becomes more and more and more valuable. So, if you want a really good investment, you're going to invest in food. I mean, that makes sense, right? So, I tell people that, and then kind of a light bulb, you can see this light bulb goes off and they're like, oh yeah. You know, you can't eat gold. You can't eat ammunition. You can't eat any of those things, okay? Paul says, is there a general formula for pricing physical products? I read once three to four times the cost of products. You know, Paul, there isn't. And there isn't because of these other factors that I just talked about. If that, if that was the case, everybody could just multiply, you know, what their product was, I guess, valued at wholesale. And it also has to do with what people can get it for, what they can buy it for in the market. I read car dealerships for years, Paul. You'll appreciate this. And I would have used car managers and I would say, do the ad for the weekend. You know, give me your cars, give me your pricing. And they would ultimately give me a list of cars and pricing. And I would go back and look at their cost and I would look at what they priced it at. And they would price the car at $800 over their cost or $1,000 over the cost. They would do them all that way. They would do them all that way. And I would sit them down. I would say, this is wrong. This is all wrong. They're like, well, no, because this is my cost and I need to make $800 or $1,000 above that. I say, but that's wrong. It's wrong because, let's say you have a car that you own for $10,000, okay? Or you have a product that you own for $1,000. However, you want to look at it. And in the market, that car is worth $12,000. You just happen to get it cheaper. Okay? Why would you only add $800 or $1,000 to the price of that car? You're right there below what the wholesale market is on that car. Right? So you're way underselling that, but you got to figure out what its true value is. Not what you paid for. That's why if you use a formula of three or four times or twice or whatever you want to use, it's going to be wrong because you got to look at the value of that product in the market. Now, on the flip side, let's say we took in a car and we were in it $10,000, but it was really worth $7,000. It was worth $7,000 because when we took it in, we put $7,000 in it, but then the transmission went out and then we had to fix some dings on it. We had to put some tires on it. And before you knew it, we were in that car for $10,000. But wholesale wise, it was only worth $7,000. So to put an $800 profit on that car, you're way above what the market is. So that would be the wrong pricing. So in that case, if you're going to sell that car, you're going to have to sell it below your cost. And that happens with products on your website too, guys. It's not a formula of multiplying something. And if you think through this, you're going to go, oh, yeah, that makes sense. Yeah, you can't sell something in the market that's 30% more than the entire market just because you own it for 30% more than the entire market. That's not what you want to do, okay? So let's see here. Paul also says, by the way, thumbnail says Monday live. Whoops. Sorry about that, Paul. Yeah, I originally scheduled this for Monday and I had a conflict of appointments. So unfortunately, I couldn't do it on Monday and I'll get that fixed. Paul, I appreciate you, man. You check stuff. You know, if I make a mistake, you let me know, and he does say loud and clear there, which is great. And guys, everybody participate. Paul participates. Be like Paul, participate in these things. If you don't participate, you don't learn as much. It's a fact. If you don't participate, your odds of success are lower. And participation can be as little as saying hello. It can be after I've done this video and after I've recorded, after I was live, you could just go in there and say, you know, hey, I enjoyed this or hey, I listened to your video or hey, I've got the suggestion. Okay? So step four, and we're getting into this now, is figure out your unique position. Okay? If seeing what businesses were charging on the low end of your range, and step three was disheartening, don't let it get to you. Don't let it get to you. Okay? You can go higher than your competitors if you can figure out what makes your business or product special. Now, we sell canned meats at our survival food site. You can buy a can of chicken in the grocery store cheaper than what I can sell it to you for. However, it's not the same thing. It's going to last you 18 to 24 months. Ours last 12 to 15 years. There's a huge difference right there. Okay? In addition to that, it's going to have every part of the chicken. Can you imagine what that is? Can you imagine what every part of the chicken is? Ours is going to have two-thirds white meat, one-third dark meat. Okay? 100% of the time. Ours does not have any fillers. It does not have any water in the can. They add a lot of water to make the volume of the can look bigger. So the can may say 10 ounces, but it's seven ounces of meat and three ounces of water. We don't ever do that. We pack it full of fresh, all-natural chicken. We close the can. We slow pressure cook the entire can with the chicken in it, which tenderizes the meat, kills all the bacteria, and preserves it, and gives it a long shelf life. The meat that you get in a grocery store is cooked in a big bat, okay, pre-cooked, and then the can is put underneath it, and they plop some meat down in there, then they close it, which means the air that touched the meat is now what, contaminated basically, okay, can only last so long, 18 to 24 months before it goes bad, and they fill it up with water, and they put a ton of salt to preserve it. We don't do any of those things. So that would be our unique selling position. It's different. The can is thicker than the one you get in a grocery store, so it's stronger, so it lasts longer. So whether it's because your products look better, they last longer, they work better in some key way, if you can find the thing that differentiates what you're selling from the low-end options out there, then you can convince your customers it's worth paying more for, okay, and buying from you as opposed to all your competitors. A marketing consultant can help you with that, okay, and I do some of that, but I'm not doing that right now, with this step, if you're having a hard time on your own, it's their part of the job to help clients figure out that clear branding position, all right? So, or you keep it up with me, I hope you're taking some notes here, I hope you're writing some of this down. Now comes to the big thing. Now comes to the big thing, okay, the big thing right here, nowadays, selling online is your shipping, your shipping, shipping cost are inevitable, I can't talk inevitable parts of online business, people hate paying for shipping, they hate it, but the fact remains is they always pay for it, they always pay for it, it's either built into the price or some fee or something, or they actually directly pay for it. Now, how you handle that in your business is entirely up to you, okay? The added expense immediately makes your products look more expensive if you are charging for shipping, okay? 44% of customers said they've abandoned an online purchase because of high shipping cost, this is the number one reason for abandoned carts is a high shipping cost, 44% of the customers say they have abandoned your sales form because of high shipping cost, okay? So you have a few options, what can you do? Option one, you can stick with passing the cost of shipping onto your customers, many businesses do this and they thrive, but you increase the chances of shopping cart abandonment, okay? So this is something you have to take into consideration. Option B, you could offer a flat fee for all of your shipping, say something like, you know, five dollars or, you know, ten dollars or twenty, whatever it is that you think will overall work out. Now the fact is if your average shipping is seven dollars, you know, you wouldn't want to charge five dollars, but you want to figure out what that average shipping is because like, you know, our warehouse is in Utah and if we ship from Utah to California, it's going to cost x number of dollars, okay? It's going to cost a lot or to Virginia, it's going to cost a lot, but if we ship to somebody in Utah, it's going to cost hardly anything. So somewhere between those costs we have to figure out if we were going to do that flat shipping, what would be a good fee to charge to make it equal so that overall, not all the time, but overall we could recoup our shipping costs. That's how that's done. And a lot of people don't understand that when I get new retailers, they're like, well, how much should I charge for shipping? I'm like, well, there's so many different things you could do. I wish they would just watch this video and this would tell them what to do, right? So you could do it that way. You could have that flat shipping. Option C would be you can offer free shipping for orders over a certain amount, okay? Now this is becoming an increasingly common option because businesses offer it. They really encourage the customers to spend more, right? You know, if a guy's putting an order for $120, but he knows that 200 is going to get free shipping, that may bump him up, that they bump her up, okay? So while you do have to pay more in shipping costs, you end up making more on the order as a whole. So that is one way you can go about this. Now, option D, which Amazon does, and we know if you're, let's say, a Prime member, you can offer free shipping on all orders and raise your prices to account for the difference. Now, even on Amazon, a lot of people say, well, anybody could buy anything on Amazon and get free shipping. That's not entirely true because there are some products on there that don't fall under the Amazon Prime and you actually do have to pay for shipping. And I was looking at some products the other day and I got to say I actually, I skipped over a lot of those products that you had to pay for. Let me look at some of the comments here. Let's see, with your unique selling position, do you add a bonus as a lead magnet to enhance your position? We often do, Paul, that's a very good point. I'm getting ready to do a sale sequence right now and in that sale sequence they can get free shipping and I'm also throwing in a free copy of my book, The Great American Food Shortage, which I wrote, which is a great book guys, you got to check it out. I wonder if I can put that in the chat section here. I've got so many screens up now, you have no idea how many screens are up here right now. All right, I'm going to put in here, check out The Great American Food Shortage on Amazon, period. Okay, so that's in the chat guys, you can grab that book. That's a book I wrote about, you know, some world event like a, you know what, world illness, causing a food shortage, which it did. When I wrote the book everybody thought it was crazy. So we did that. Okay, I'm going to get through a lot of the good questions in here guys, really. Thank you so much for putting these questions in here. I really appreciate it. Paul says, just talk to a guy who said that cruise ships are utilizing ships as cargo ships. Huh, because the lower three decks are storage, they are shipping higher price products to make it work. You know, isn't that cool? I mean, isn't that cool how problems turn into opportunities? I mean, that's an opportunity, right? It's a problem because, you know, it was really costly to get stuff shipped, but you know, ships are going away, we got some spare rubles, stick stuff in there. I didn't know that, but that's very interesting that he puts that in there. So guys, if you're on, Paul is, Paul, you're on YouTube, I believe. Yeah, I see him on YouTube because we've got people who are on YouTube, we've got people who are on Facebook right now because I'm broadcasting to both these places. And guys, this stream yard is pretty cool. I like stream yard because you can actually, you know, post a several different. I think the program I have, I can, I can actually go live three different places, but I don't post that much on social media, so I'm Facebook and YouTube primarily. Let's see here. The Queen, Queen, Queenals within, Queen is within. I got it right. Okay, thank you so much for being here. The Queen is within. I'm going into dropshing was considering profit of 20 to 30 on any product costing 15 to 30. I'm thinking of reviewing competitors also just to make sure I'm not overcharging shipping absorbed in price. That may be, that may be a good plan you've got there, but like I said in the beginning of this training, we do want to check with competitors. We want to see what's going on. And, you know, keep in mind, as a product gets higher and higher and higher, this is a problem I have with some of my retailers, they don't understand this. They say, you know, I've been selling $20 products and I always make $5 on it. So, since I always make $5 on it, you know, I want to make, you know, the same percentage on your product. And, you know, $5 on a $20 product is how much two times two and a half, 25%, I guess, 25%. Now, they say, well, if I sell a $1,000 item, I want to make 25% too. Now, a $1,000 item for us can be one order, you know, say five cases of meat. So, if that's the case, and you want to make 25% on $1,000, you now want to make $250, is that the right thing to do, though? It probably isn't, and here's why, because you do the same amount of work for that five cases of meat as you do the $20 product. So, if you lower your profit margin on some of these higher priced items, maybe I only need to make 10% or 15%, because I'm still making $100 to $150, whereas on the $20 product, I only make $5, and I'm doing the same amount of work. So, don't get caught up in that it's got to be a percent above. I think that's something that hurts a lot of people. They go, well, it's got to be an x% above JR, because if it's x% above, that way I can just do it to every product. And really, I mean, not no offense to you, because I know that's not what you mean, but it becomes a laziness thing. It's like, well, that way I don't have to think about each product. You do want to think about each product. You want to think about what profit margin each product should have, and you want to think price categories. If this is a cheaper price product, you need to make a higher percentage. If it's a more expensive price product, I don't need to make as much percentage. You know, when I do a $5,000 order or a $50,000 order, I make such a small percentage, but it's still a huge amount of money because it's an expensive item. So, think about the cost to your item. How expensive is the item? If you're selling a $10 item, you need to make 40-50%. I mean, you just got to to make it reasonable. Man, you guys have some good stuff in here. The queen is within. I think you can get away with charging larger margins on cheaper products. 100%, you have got this figured out 100%. That is definitely what you can do. And don't forget, guys, at the end of this, I'm going to go over consulting because everybody listening to this right now, if you get a little bit of education, you can be a consultant and make money on the side, or full time if you want. But I want to talk to you about how to go about pricing that and what you can do for people. All right. So, let me move on here to my last part. Okay. So, we've gone through the pricing. So, the last step of this thing is to set your prices. Okay? Even all your prior research won't make this step easy per say, but it will give you the information you need to make an informed decision. That's all we're trying to do, make an informed decision. And it doesn't mean that when she sets your prices, they have to stay that way. You could change your prices. They can change. So, many people are like, oh my gosh, if I make this decision, it's done. No, it's not. Every decision can pretty much be undone when you're selling stuff online. So, but you do have to come up with a price. Set pricing that falls within the range that you have found your competitors charging. While being high enough to cover your expenses and allow for some healthy profits besides, make sure the prices are high enough to leave some room for discounts and specials. That's another thing I see people do is they price their product so low that when they go to have a sale, they can't do much. They can go, oh, we give you 3% off. 3% off is not a good deal. So, you've got to set them high enough where you can run some sales. You don't want to lose money with great sales opportunities like the holidays or Black Friday or any of that type of stuff. Determining your pricing can actually be fun if you want. Okay, it could be fun. People look at everything they have to do is, oh my gosh, I have to do this, I have to do that. You don't have to do anything. You don't have to do anything. You say, well, JR, if I don't set pricing, I won't sell anything. Then don't sell anything. You're like, well, I want to sell something. Well, if you said you want to sell something, then you must want to set your prices. Okay, we get so hung up every day talking about all these things that we do that we don't want to do. You only do things that you want to do because if you didn't want to get out of bed, you could just stay in bed. You don't even have to get out of bed if you don't want. You said, JR, I have to get out of bed. If I don't make money, I'll lose my home. Well, then lose your home. You're like, well, I don't want to lose my home. I say, then you want to get out of bed. Quit telling yourself if you're doing stuff you don't want to do. Now, I want to touch upon real quick the consulting thing. Okay, the consulting thing, I think interests a lot of people because they're like, am I qualified? Am I qualified to be a consultant? What do I charge as a consultant? Can I really do this? Queen is within. True. Every choice has a responsibility. 100%. Let's see here. Okay, so I'm going to talk about this consulting thing. Here's the qualifications to be a consultant. Are you ready for this? You got to know more than the person you're consulting with. That's it. That's it. You don't have to have a degree. You don't have to have accomplished some major thing. Though that helps, you know, when I do consulting, you know, I can say to people, well, I've sold millions of dollars of both digital and physical products and I've done it for over a decade. And they're like, hmm, that has some value. Okay, that has some value. Okay, if you've done that. But, you know, when I first started charging for consulting, I was charging $495 a month and you got two sessions a month for one hour on the phone and then you could email me in between and that was $495. I started to get busy. I then charged $995 a month. I doubled it. I just said $995. When I started charging $995, more people that I talked to decided to go ahead and do the consulting with me. In other words, a higher percentage of people bought from me. I then went to $1495 a month. Okay, so I started at $495. I'm now at $1495. They got the same exact thing. A higher percentage of people started buying from me. Then I went to $2,500 a month. A higher percentage of the people once again started buying from me. But here's something else I got. I got a better degree of clients when I was charging $2,500 a month versus $495 a month because the people that could afford $2,500 a month probably, probably, had already had some successes in their life. And since they already had some successes in their life, they were more apt to spend some money for coaching. And not only that, they were more successful with the stuff I gave them because they were already types of people that would apply this information. Let's see here. I'm going to look into your pulses. At what point do you sell a product as a loss? But it's a lead to a higher ticket product like Brunson does with his books. There's a couple times you're going to want to do this. And I revert back to the car business because we had to sell cars at a loss. And people would never believe it. Matter of fact, I would never tell somebody I was selling a car at a loss because they would think I was lying. But when you have a product that is not selling, when you have a product that is setting in your inventory, wasting your space, wasting your money, then you need to sell it at a loss and get out of it. That's the first time you need to do it. When you have a product that's not selling, or you own it for too much, you own it for more than what market value is, you need to get your money out of that product even if you take a loss. Even if you take a loss. Now, the something else you mentioned here was that Russell Brunson will have a book and he'll sell it as a loss. He may say, you know, buy my book for $9.95 shipping, I'll give you the book for free. And it actually costs him let's say $12 to do that. So in effect, what he's doing is he's losing $2 every time somebody makes a purchase. However, behind that he has a funnel and the funnel may go to $195 course. It may go to, you know, a $47 a month membership. It may go to a $1995 course. So what he has done over the years and what I've done too is I figured out if somebody buys the book over the lifetime, that customer may spend $600 or $500. It may take me two years to get that money back, but they're going to spend five or $600. Whatever the number is, you get to determine what that number is. Then you can say to yourself, I can afford to spend $2 on a customer to gain somebody if I get back $500. Or let's put it this way. Let's say they only spend, you only make $20 more on them. I could still afford to lose $2 to get $20. Even though it looks like on the surface when I'm selling that book, I've lost $2 because my cost to send it out is $12 and they only paid me $10. But I know that if I get them on my list, overall, I'm going to make $20 or $30. Whatever the number is. Now, is that true with every single customer? Absolutely not. You may have 20 customers in a row that you sell the book to and lose $2, and they don't ever buy from you again. But then you may have the customer two or three in a row that spend $500 with you that more than make up for the other ones. You got to look at the numbers and in the beginning, you won't know what those numbers are. So you've got to kind of just throw the bait out there and see what happens. Okay. If I sell these products at this price, what am I going to earn overall? You've got to wait. You've got to wait 12 months. You've got to send out extra emails. You've got to try to get them to buy other products. You've got to work the list. Now, you can't just say, I hope they come back and buy from me again. You've got to actually send them out emails and try to sell something to them. Let's see here. Okay. I'm trying to stay up with all my comments. And guys, thank you so much for these comments. I really appreciate them. They mean so much. They help other people. Every time you write a comment in there, you are helping somebody else because you very well may be asking the question that somebody else had in their mind but they were afraid to ask. I think a lot of people don't ask questions because they're so afraid of what people may think. Somebody may judge them. When you get to a stage in your life when you no longer care what people think, and I don't mean that you're rude or ignorant or dumb. I just mean that when other people's negative input doesn't affect you and just kind of balances off you, it's amazing what you can do. And unfortunately, it takes years to get there. My daughter posted the other day on Facebook that she finally got to a stage in her life where she's not going to quit worried about what everybody thinks. She's just going to do what she wants. And I was like, wow, that's so liberating. That's not something I could teach her. That's not something I could just hand her. She had to figure that out on her own and she's a mother of three boys. She's got twin boys that are a little over a year. Her other son's four years old. But she's figured that out over the years. Some people never come to this realization, guys. Imagine what you could do and what you would accomplish if you no longer worried about what everybody thought about you. And to finish up that coaching thing, I ended up at $2,000 an hour. Yeah, $2,000 an hour is what I ended up with with my coaching. Now, think about this. In the beginning, I was worried and I started at $495 a month with two phone calls. I ended up at $2,000 an hour. Wow. That's really something. That's really something. And guess what? I don't do coaching right now. Why? Because it takes up too much of my time. I can make more money doing other things. Yeah, I can make more money doing other things. And it's hard work coaching. It really is hard work. By the way, glad to be back from podcast movement. Yeah, I'd like to hear about that, Paul. In Nashville, it was a great show and got to meet Mark Cuban. Oh, Cuban. Is it Cuban or Cuban? I don't know. Something like that. Let me kill this somebody who's trying to call me. I'm sure it's a telemarketer. What a great show. Got to meet him backstage, looking forward to seeing future videos. Very cool, Paul. Paul, I met, gosh, Paul, what's it been? Three years? Three years ago, maybe? Four? I don't know on a cruise, on a marketer's cruise. As a matter of fact, I think it's called the marketer's cruise. Great cruise. If you ever want to check that out. Captain, what's his name? Paul, help me out with that. Captain, somebody. As a matter of fact, I dressed up as him at the costume party. Captain Lou. Captain Lou. Did you know that, Paul? Did you know it was Captain Lou? Did you remember? It took me a second here, but I'm on camera, so it takes a little time. So guys, that's what I've got for you today. If you've got any other questions, anything you'd like to ask me, feel free to put them in the chat right now. You know, I'll stay on here another couple of minutes if you have a couple of things you would hit me with, if it has to do with pricing, if it has to do with coaching, that has to do with not caring what people think. Put it in the chat section. You know, ask me those questions. We've got a good group of people here today. And what always happens when I do one of these lives is on down the road, there's like 10 times or 100 times as many people see this, then they do it alive. And I get it. I mean, I do lives in the morning when everybody's supposed to be at work. Okay? I mean, people can't show up at 9 a.m., you know, central, my central daylight time. I think I am now. I get confused. That was specific time before in California, but people can't show up at this time. So I understand that you may be watching it afterwards. And if you are watching it afterwards, that doesn't mean you can't ask questions. It doesn't mean you can't comment. Put those comments in the comment section. There won't be a chat section. You can see the past chat that you can't post in there. But put it in the comment section. Ask me any question you want. Put any comments you want. Put any input you want. Let's see here. The Queens Within, I'll check out your books. Always trying to expand my library. Thank you so much. I really appreciate you being here today. I really do. If you have a channel that you want people to subscribe to, mention that, and we'll send them over to your channel, too. And that goes for anybody that's in here today. I want to help everybody grow their business. That's the whole point of me doing these lives is to help you grow your business. When cooking show going to start, ah, Paul, you got me on that one. Here's the deal. I've already worked on it. I've got it set up. Obviously, I have the kitchen. It's right past the doorways here. And I have all that set up. I have the recipes I'm going to do. It's going to be called restaurant quality recipes. So if you want to be doing recipes at home, and you want them to taste like those amazing meals that you get at restaurants, and for those of you who don't know, I grew up in restaurants and everything from dishwasher to prep cook to, you know, all those weighted tables and bartending and all that. So I've put together a channel that's restaurant quality recipes so that the home cook can come up with a meal that's just as good as a restaurant, probably even better for a whole lot less money. So that's going to be coming real soon. I'm having the artwork done now, Paul. We've been going back and forth for the past three days because I got to get the banner for the channel and all that stuff and my Twitter and my Facebook and all that stuff. So as soon as he finishes that, I will start filming. It's probably going to be a video a week to start off with. But man, guys, if you want to see some really cool recipes, I do a lot of research. I'm going to give you a lot of tricks, a lot of techniques that you can do at home that make your food really look and taste special. So that's another channel. And I'm doing that just out of love of cooking. I mean, I'm not trying to make any money or anything. That's just the way it is. Let's see here. The cooking show couldn't have come at a better time. I'm interested in new recipes for some reason. Really? That's very cool. James Breen! James Breen! You haven't made any comments about your push-up routine. I haven't. I did push-ups yesterday, James. And I got to admit, I hadn't been doing push-ups for a couple weeks, two, three weeks. And I got to get back to it. You know, it was a little difficult. It was a little hard. But I am back to it, James. And with the encouragement of you here, I mean, I was really worried about you. I haven't seen you in weeks, James. So good to see you back. If you're going to be around, let me know. I'll start doing a lot of videos every day. James is an old-timer, not only on my channel, but he's an old-timer who's been around the world. He's, I don't know, been around the world, but he certainly has been around the United States. He's an over-the-road truck driver. Hey, guys, I want to know about you. Tell me what you're doing. I know Paul used to be a firefighter, I believe. And you know, you were into that. So there's a lot of public service there. And I consider a truck driver public service, too, because I tell you, well, without trucks, we've got nothing. Everything in your home is transported by a truck. Just look around your home. I don't care if it's furniture or food or appliances or carpet or whatever it is, it's transported by trucks. So James is somebody who's been on my live streams for a long time now, probably nine months, maybe? Nine months, 10 months, something like that. So I'll be doing these on a daily basis, probably. I'm going to try to get back here tomorrow. If you want me to come back tomorrow, I'll put something in that comment section and say that you're going to be around at 9 a.m. Because I want to make sure people are going to be here. But if you're going to be here at 9 a.m., I will go across some stuff and come up with some information to help you guys out. Also, if you have some subjects you want me to cover, this is your channel. This is not my channel. Because if it was my channel, I wouldn't have anybody. Nobody would be listening. I need you guys, okay? I need you guys to do that. Let's see. Are you planning on going to any events this year besides the Affiliate Show? I don't have plans for that. Paul, just Affiliate Summit. Is it Affiliate Summit? Yeah, Affiliate Summit West is what I'm going to. I have the plane. I don't have the hotel. I've got, what do I have? I've got the tickets. Yes. And I've got the airplane. I've got to get the hotel. I've been holding off because I want to stay at Caesars and it's a darn expensive, but it's not going to get any cheaper. I need to get on it and do that. Looking forward to 9 a.m. Paul says he will be here. Good. Need more on building audiences? Okay. I can do that. I can help you with building audiences. James Breen said, I'll hold your feet to the fire. Yeah. I've been around the world as a merchant seaman. Dang. James has done everything. He was a merchant seaman, too. Peace and blessings to everyone. Thank you so much, James, with that. I'm going to go ahead and end it today, guys. You've been awesome. Thanks so much for being here. Let me put that in here. Thank you for everybody being here. Comma. Love each and every one of you and really appreciate your input, period. Hey, guys, if you have not subscribed yet, please do so. Hit that button down there. Turn it from red to gray. Don't forget to ring the bell. Turn all bell notifications so you're notified each and every time I go live or I upload a video. And kind of the comment here, by the way, got John Lee Dumas book, Common Path to Uncommon Success. Great read. Hey, guys, there's a book suggestion. It's out there. Check it out. Paul says it's good. Go read it. Love you guys. Talk to you later.